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Bachelor's Degree in Advertising, Public Relations and Marketing

Official title

Pre-enrollment open

Grado en Publicidad, Relaciones Públicas y Marketing
  • Modality
    In-person
  • Languages
    Catalan, Spanish
  • Duration
    4 academic years
  • Credits
    240
  • Date
    1st year students: September 9 / 2nd, 3rd and 4th year students: September 12
  • Shifts
    Morning / Midday / Afternoon
  • Planning

    8 a.m. to 2 p.m. / 11 a.m. to 6 p.m. / 3 p.m. to 9 p.m.

  • Places
    130
  • Location

    Blanquerna-URL - Plaça Joan Coromines. 08001 Barcelona

  • Faculty

    School of Communication and International Relations

Who is it for?

Students with a passion for advertising, public relations and marketing, emerging and multidisciplinary sectors undergoing constant changes due to technological innovation and new forms of social and business communication.

Visit the bachelor's degree blog
fcri_alumnes a seminari de recerca

If you choose the degree in Advertising, Public Relations and Marketing at Blanquerna, you choose…

A guaranteed future career.

  • Professors working in the sector: renowned professionals.
  • Emerging and constantly growing sector.
  • Expansive network of businesses and internships.
  • Alumni: Professional chapters for network communication.
  • International outlook.
  • Permanent contact with working equipment.
  • Innovative facilities and state-of-the-art equipment.
  • Humanistic learning: rigorous and high-quality (two years in common with the bachelor's degrees in communication).
  • Seminars: close contact and tutoring of the student.

Marketing

To give our brand a differentiated personality to stand out from the competition.

Advertising

To give persuasive information about the brand.

Public relations

To improve the brand's reputation among its audiences.

Grado en Publicidad, Relaciones Públicas y Marketing

Great scope for professional growth

The studies of Advertising, Public Relations and Marketing offer 3 specialization itineraries:

Itinerary of Audio-visual Creativity

intended for profiles that want to focus on creativity in the audio-visual field.

Itinerary of Advertising Strategy and Management

The most persuasive aspect of brand communication, especially in the digital field.

Itinerary of Public Relations Strategy and Management

Linked to the reputational area of brands and corporations, with special emphasis on the digital world.

Key data

96.9%

employment rate (specific data for bachelor's degree, according to AQU)

87.5%

of graduates find work in less than a year (AQU)

82.8%

the degree with the best Occupational Quality Index (AQU)

82.8%

of graduates would choose Blanquerna (AQU) again

Una metodologia única

Seminaris

Grups reduïts de 12-14 alumnes que treballen d'una manera pràctica 6 hores per setmana amb un/a professor/a que a més tutoritza a cada alumne/a al llarg del semestre. Aprenentatge per projectes.

Pràctiques en empreses

Conveni amb més de 1.200 empreses amb els diversos perfils del sector. L'alumnat té l'oportunitat d'estar fins a un any i mig fent pràctiques.

Classes troncals

Adreçades al conjunt d'alumnes de cada curs aporten els coneixements i les competències dels diferents àmbits professionals i una base humanista de caràcter transversal.

Estudis a l'estranger

Estudiar fora és una experiència vital. L'alumnat té l'oportunitat de participar en diversos programes d’estades, gràcies als convenis signats amb més de 60 universitats arreu del món.

FPCEE Entrada

Study for a double major

Study for two majors simultaneously, consecutively or following a track tailored to you

News

Academic information

classe

Curriculum

The Curriculum for the bachelor's degree in Advertising, Public Relations and Marketing is made up of basic, compulsory, and elective courses, internships, and a bachelor's thesis divided into 8 semesters (4 years) from September to May. Within this curriculum, you will be able to choose different specialization tracks according to the type of professional profile you want to develop. You can see it in detail below:

Credits

FirstSecondThirdFourthTotal
Final degree project 12 12
Core curriculum 43 18 6 67
Internships 12 12
Compulsory 17 42 42 30 131
Optional 6 12 18
Total 60 60 60 60 240

SubjectCreditsAcademic type
First semester
English 1 3Compulsory
Seminar I. Introduction to Communication 8Core curriculum
Language I. Catalan Language 3Core curriculum
Language II. Spanish Language 3Core curriculum
History of Contemporary Thought 6Core curriculum
General Sociology 3Core curriculum
Theory of Communication and Information 6Core curriculum
Second semester
English 2 3Compulsory
Seminar 2. Narration 8Core curriculum
Language III. Text Types 3Core curriculum
Aesthetics 4Compulsory
Sociology of Communication 3Core curriculum
Information Management 4Compulsory
Language and Techniques in Image and Sound 3Compulsory

SubjectCreditsAcademic type
Fifth semester
English V 3Compulsory
Communication Law 4Compulsory
Conceptualisation in Advertising and Public Relations 3Compulsory
Techniques in Media Planning 3Compulsory
Strategic Planning in Advertising and PR: the Planner 3Compulsory
Theory and Techniques in Public Relations 3Compulsory
Seminar V: Strategies in Communication I 8Compulsory
Specialization itinerary: Audiovisual Creativity
Art Direction 3Optional
Specialization itinerary: Advertising Strategy and Management
Art Direction 3Optional
Specialization itinerary: Public Relations Strategy and Management
Corporate Communication 3Optional
Sixth semester
Development of Projects 4Compulsory
Strategic and Operational Marketing 3Compulsory
External Internships 12Practicum
Seminar VI: Strategies in Communication II 8Compulsory
Specialization itinerary: Audiovisual Creativity
TV Editing 3Optional
Specialization itinerary: Advertising Strategy and Management
Digital Content Management 3Optional
Specialization itinerary: Public Relations Strategy and Management
Digital Content Management 3Optional

SubjectCreditsAcademic type
Seventh semester
English VI 3Compulsory
Ethics of Communication I 3Core curriculum
Free elective courses IOptional
Religious Journalism 3
Off-campus Internship 6
Psychology of Communication 3
International Relations 3
Company Management in Advertising and PR. Business Management 4Compulsory
Seminar VII: Agency-Advertiser Role I 8Compulsory
Final Degree Project I 6Final degree project
Specialization itinerary: Audiovisual Creativity
Audiovisual Production 3Optional
Specialization itinerary: Advertising Strategy and Management
Digital Marketing 3Optional
Specialization itinerary: Public Relations Strategy and Management
Digital Marketing 3Optional
Eighth semester
Ethics of Communication II 3Core curriculum
Free elective courses II 3Optional
Cross-Cultural Communication
Communication, Culture and Spirituality
History of Literature
Strategy and Planning in Media 3Compulsory
International Marketing 4Compulsory
Seminar VIII: Agency-Advertiser Role II 8Compulsory
Final Degree Project II 6Final degree project
Specialization itinerary: Audiovisual Creativity
Creativity Techniques and Production Process 3Optional
Specialization itinerary: Advertising Strategy and Management
Creativity Techniques and Production Process 3Optional
Specialization itinerary: Public Relations Strategy and Management
Strategies in Public Relations 3Optional
You must choose 6 credits from the free elective courses (I and II)

SubjectCreditsAcademic type
Annual
Cinematographic direction 4Compulsory
Fundamentals of Script Writing 3Compulsory
Seminar V: Specialisation in Audiovisual I 8Compulsory
Audiovisual Production 3Compulsory
Seminar VII: Audiovisual Products and Formats I 8Compulsory
Structure of the Cinema Industry 4Compulsory
Trends and Criticism of Contemporary Cinema 4Compulsory
Final Degree Project I 6Final degree project
Seminar VI: Specialisation in Audiovisual II 8Compulsory
12Practicum
TV Editing 3Compulsory
Applied Script 3Compulsory
Seminar VIII: Audiovisual Products and Formats II 8Compulsory
Final Degree Project II 6Final degree project
Structure of the TV Industry 3Compulsory
Narrative of Audiovisual Genres 3Compulsory
3Compulsory
4Compulsory
Track: Audiovisual Technology
In the event that you have studied the Audiovisual Creativity, Public Relations Strategy and Management track in the (GPUB) degree program
Audiovisual Genres and Formats 3Optional
Photo direction 3Optional
Sound Captation and Techniques 3Optional
Audiovisual Editing and Postproduction 3Optional
Track: Audiovisual Journalism
In the event that you have studied the Audiovisual Creativity, Public Relations Strategy and Management track in the (GPUB) degree program
Audiovisual Information 3Optional
Sound Captation and Techniques 3Optional
Audiovisual Genres and Formats 3Optional
In the event that you have studied the Audiovisual Creativity track in the (GPUB) degree program
Digital Content Management 3Optional
Audiovisual Information 3Optional
Sound Captation and Techniques 3Optional
Audiovisual Genres and Formats 3
Track: Audiovisual Marketing
In the event that you have studied the Advertisint Strategy and Management track in the (GPUB) degree program
Fundamentals in Marketing 3Optional
Audiences and Markets 3Optional
Corporate Identity and Culture 3Optional
In the event that you have studied the Public Relations Strategy and Management track in the (GPUB) degree program
Fundamentals in Marketing 3Optional
Audiences and Markets 3Optional
In the event that you have studied the Audiovisual Creativity track in the (GPUB) degree program
Corporate Identity and Culture 3Optional
Fundamentals in Marketing 3Optional
Digital Marketing 3Optional
Audiences and Markets 3Optional

SubjectCreditsAcademic type
Annual
Audiovisual Genres and Formats 3Compulsory
Writing Genres and Formats 3Compulsory
Radio Genres and Formats 3Compulsory
Corporate Identity and Culture 3Compulsory
Seminar V. Skills and Competences for Production I 8Compulsory
Business and Structure of Communication 4Compulsory
Seminar VII. Specialized Information 8Compulsory
Final Degree Project I 6Final degree project
Seminar IV. Integral Management of Communication 8Compulsory
Theory and History of Journalism 3Compulsory
Digital Content Management 3Optional
Development of Projects 3Compulsory
Seminar VI. Skills and Competences for Production II 8Compulsory
External Internships 12Practicum
Reputation, Crisis Communication and CSR 4Compulsory
Seminar VIII. Public Relations and Press Office II 8Compulsory
Advanced Design 4Compulsory
Final Degree Project II 6Final degree project
**In the event that you have studied the Advertinsing Strategy and Management track, is not necessary to enroll in Digital Content Management
**In the event that you have studied the Public Relations Strategy and Management track, is not necessary to enroll in Corporate Communication and Digital Content Management
Track: Busines Communication
Track studied for (GPUB): Advertising strategy and Management
Strategies in Public Relations 3Optional
Track studied for (GPUB): Public Relations Strategy and Management
You do not have to enrol in any subject
Track studied for (GPUB): Audiovisual Creativity
Digital Marketing 3Optional
Strategies in Public Relations 3Optional
Track: Media
Track studied for (GPUB): Advertising strategy and Management
Audiovisual Information 3Optional
Radio Information 3Optional
Journalistic Investigation and Reporterism 3Optional
Photojournalism 3Optional
Track studied for (GPUB): Public Relations Strategy and Management
Audiovisual Information 3Optional
Radio Information 3Optional
Journalistic Investigation and Reporterism 3Optional
Photojournalism 3Optional
Track studied for (GPUB): Audiovisual Creativity
Audiovisual Information 3Optional
Radio Information 3Optional
Journalistic Investigation and Reporterism 3Optional
Photojournalism 3Optional
Track: Audiovisual Narrative
Track studied for (GPUB): Advertising strategy and Management
Audiovisual Information 3Optional
Photojournalism 3Optional
Fundamentals of Script Writing 3Optional
TV Editing 3Optional
Track studied for (GPUB): Public Relations Strategy and Management
Audiovisual Information 3Optional
Photojournalism 3Optional
Fundamentals of Script Writing 3Optional
TV Editing 3Optional
Track studied for (GPUB): Audiovisual Creativity
Audiovisual Information 3Optional
Photojournalism 3Optional
Fundamentals of Script Writing 3Optional
**Seminar IV will be studied under the instruction of an advisor

Internships, an experience to introduce you to the labor market

External internships at companies and institutions are a key part of the learning process. They represent the student's initial direct contact with the professional world where they will be able to apply the knowledge gained at university. Internships provide the student with an overview of the communication and operating dynamics of the medium, company, or institution where they are receiving work experience. The School has agreements with upwards of 1,200 companies where students are prepared to face the working world.

  • The bachelor's degree ensures that each student will be able to do an internship within a company in positions related to their sector.
  • Each student will have a bachelor's degree advisor who will ensure they comply with the internship's objectives and make the most of the experience.
  • In addition to the compulsory or curricular internships, students will be able to do whichever voluntary internship they want from their third year onwards.

  • The student must be able to understand the career reality of advertising, public relations and marketing and, in a broader sense, of business communication.
  • Through direct contact with companies in the sector or institutions, the student will learn to join work teams to which they will contribute their skills.
  • Be able to communicate in the language of the sector according to the criteria and characteristics of the company or institution in which they conduct their activity.
  • Start creating a network of professional contacts that can help them enter the workplace smoothly in the future.

Where can you do your internship?

21 Buttons · Absolute Events · Allsisters · Alqvimia · Ananta · Ap2u · Arena Media · ASPID · At comunicación · Avellaneda · Barcelona Activa · Barcelona Deluxe (Vip Media Press) · Barcelona Fashion Press · BBDO Proximity · BCN Actors (Castings Creativos) · Benecé · Berepublic Blogs Family · Berta Models · Bestours · Both People & Comms · Broadcater · BST · Bubblegum Health · BUM (Blasi Urgell i Morales) · Burson - Marsteller, SL · Caixa d'Estalvis i Pensions de Barcelona · Can Travi · Carat España · Carrots Capgròs Comunicación · Casa Asia · CCCB · Click consulting · Clinic Point · CM Group · Cocunat · Codorniu Raventós · Common Sense · Concept Agency · Contraseña Produccions, SL · Convoca · Coreevo · Cósmico Tv · Creative Zoo · DAMM · DDB · Dentsu Aegis · Disseny Barcelona · DKV Seguros · Dogmamoda · Dorna Sports · DreiBlau · Editorial Planeta · EF Education First · El Guateque · Elena Hernández Comunicación · Elite Spain · Elrow family · Equipo Singular · Esteoeste El càtering de la comunicación · estudi Ferran Sendra · Euro Briefing · Euroleague Basketball · Externa Imatge i Comunicació, S.L. · Felices · Ferrocarrils de la Generalitat de Catalunya · Filloy Comunicación · First Lego League · Focus Soluciones · Focus Soluciones · Fossil · Fun Providers · Gic · Glo Think · Globally (Newlink) · Grayskull · Haiku Media · Hands On · Havas Media · HKStrategies · Hospital Sant Joan de Déu · Hospital Universitari Vall d’Hebron · Hunter & Gatti · Icono Azul · Ideas de Comunicación y Relaciones Públicas · Ignatius · IKI Media · Innova Marketing · Innuo · Interactiva Promo Online · Interprofit · It Comunicacion (Worth It) · Jardiland · Jirada · K Factor (FMRG) · Kademe Solutions · Kibuk · Komodo Comunicación · La Central · La Vanguardia Ediciones · Labrand Psicología de Marcas · Lamarca · Lateral Thinking · LeCoq Sportif · Lewis Communications · Line Sports and Entertainment · Live Nation · Llorente y Cuenca · Malabars · Manatis · Manifiesto · Marco Comunicación · Maria Barcelona · Mariona Gea · MB Marketing · McCann Health · Mediacom Iberia · Mediàtic · MedWinds · Morillas · Moviment Lliures · MUT Marketing · Natura Bissé International · Nice Mondays · NissanUnited · Nivoria · Nutrim · Ogilvy · Ogilvy Ohmm · Olivia Events · One to One · Onza Comunicación · Optievents · Ormo Group · Otaduy · P.A.U. Education · Panaderías 365 · Pati Núñez Agency · Pequeñas grandes cosas · Pica Prica Press · Poble Espanyol · Pranarom · Pro Agency · Proximia Havas · Proximma · Publicitarios Implicados · Puente Aéreo · Punta Alta · PWC · Random House Mondadori · Re-construye Work · Reebok · Refruiting · Rocketroi · Roll’eat · Runrooom · Saatchi & Saatchi Healthcare · Sanofi · Sarao Barcelona · Scacs · Seat · Shackleton · Sistemas Ikanguro · Skate Agora · Smartrooms Company · Snoop Barcelona · Sogues Comunicación · Solsona Comunicación · SOM · Starcom Mediavest Group · Suma Thinking Digital · Talkcom · TBWA · Tesubi · The Hunter · The Love Comes · Time Out · Tinkle, SL · Touchpoint · Town · Traveely · Treatwell · Treehouse · UGT · Ulled & Asociados C.R.P. · Unilever España · Universal McCann · Uno Models · V3rtice · Vainilla · Veritas Media · Via Families · Vice · Visión Consultancy · VMLY&R · Wallapop · Weber Shandwick (Constituency Management Group Ibérica) · White Line Showroom · Wunderman Thompson · XXL Comunicación · You & Me Marketing · Zatro · Zenith Media · ZOOM

There are two types of external internships: curricular and extracurricular.

Curricular internships are those that form part of our curriculum: these are compulsory internships that are taken in parallel to seminar VI during the second semester of third year and the elective ones taken during the first semester of fourth year. The seminar VI professor is the advisor who will supervise the evolution of the student in their internships and guide them throughout the process. In the fourth year elective courses, the internship coordinator will appoint a faculty member to conduct a follow-up of the student. In the company, students will also have an advisor appointed by the center who will supervise their learning.

Extracurricular internships are all others that the student can do electively outside the curriculum, although they also have an exclusively training and teaching purpose and will therefore be included in the European Diploma Supplement (EDS). In all cases, the internship must be compatible with the student's class hours. Internships may or may not be remunerated, depending on the company or institution.

In the following links you will find the program of the curricular internships.

  1. Compulsory internships.
  2. Elective internships.

Students also have the opportunity to do internships abroad through different agreements with companies via programs such as Erasmus+.

The curricular and extracurricular internships are regulated by point 17 of the school's academic regulations.

The student's advisor in the school will provide students with the criteria to follow to successfully pass the internship course and the parameters for drawing up the internship report. Here is the guide to writing the report.

This must be done by contacting the School's Internship Service.

The bachelor's degree thesis, the step prior to the labor market

The bachelor's thesis, which the student works on during the final year of the bachelor's degree, is a group project planned and executed with the same standards of excellence as any professional project within the world of advertising and public relations. With the curriculum development culminating in the bachelor's thesis, our students are ready to work on any area of the industry.

The thesis is written during the fourth academic year and has its own seminar. The student decides the topic and type of thesis. To write the thesis, the student can decide to do a research project or design an intervention program that will be tutored throughout the academic year by a professor-tutor specializing in that area.

The topics may be related to any of the areas of the profession and, where applicable, may also be linked to the center where the student is doing the internship or to the School's research groups.

The work will be conducted individually. Projects must be written in Catalan, Spanish, or English. In any case, the work will have to include a summary in English, Catalan, and Spanish.

There will be three grading systems and assessment times:

  • The assigned advisor will follow up on each assignment throughout the academic year. During this period, the student will be required to submit progress reports. The advisor will propose a grade based on the work conducted in the seminars and tutoring (35% of the overall grade).
  • Presentation and public defense before an examination committee made up of two professors from the department, one of whom may be the advisor. The grade will be given by consensus; if there is no consensus, each member of the examination committee will award a grade and the average (25% of the grade) will be awarded.
  • Written work: will be corrected by the professor-advisor (40% of the overall grade).
parlant

The transversality of our studies

We provide a broad knowledge base for our students which, together with internships, brings them closer to the professional world. In the changing world of persuasive communication, the high employability of our alumni is a guarantee of the studies received at Blanquerna-URL.

Borsa de Treball

Accounts department

Managing relations with advertisers, coordinating the internal tasks of the agency to provide a service to the customer.

FCRI MU DireccioArt

Creative department

Creation of the idea, the concept, and its application from the written (copy) or visual (art) viewpoint.

Digilab: Media, Strategy and Regulation

Generating content through social networks

Providing content related to the brand, via videos, texts or posters, depending on the network.

fcri stock

Media agencies

Delivering the advertiser's message to various audiences, by purchasing advertising space in conventional or digital media.

Oficina de Suport a la Recerca

Branding agencies

Creating, adapting or renewing a brand's personality through its positioning, purpose or values.

FCRI M TransformacioDigital

Digital marketing specialists

Applying tools and techniques to the digital environment, especially focusing on new forms of digital communication.

fcri stock

Branded content

Creation of content by the brand, outside the usual advertising formats.

fcri stock

Product manager

Product definition, communication and sales in a company's marketing department.

FCRI MU Estrategia

Brand manager

Product and corporate branding in a company's marketing department.

Grup de Recerca en Pedagogia, Societat i Innovació amb el suport de les Tecnologies de la Informació i la Comunicació

Managing a company's corporate communication

Managing the relationship between companies and the media, taking care of the brand's reputation.

FCRI MU ComunicacionPolitica

Media relations

As part of a company's corporate communication.

primera edició premis blanquerna impulsa

Organization of corporate events

Designing, planning or producing conventions, congresses, festivals or other types of events.

Companies that trust our graduates

Alumnes a la Graduació Blanquerna 2019

A direct link to your future career

Our work doesn't finish the moment you graduate. The Alumni department will support you to enable us to achieve an employment rate of 90% of students in the first year after graduation

State-of-the-art equipment at the student's disposal

All the services you need during your course

Director

Coordination

Faculty

Judith Calzada Duaigües

Judith Calzada Duaigües

Daniel Esparza Olivero

Daniel Esparza Olivero

La Facultat de Comunicació i Relacions Internacionals Blanquerna-URL, conscient de la dimensió europea dels estudis que ofereix, ha presentat diversos projectes en l’àmbit de la internacionalització des del curs 1997-1998, que inclouen els programes de mobilitat d’estudiants de quart curs dels graus de Comunicació i Global Communication Management, i de tercer curs de Relacions Internacionals, i el programa d’intercanvi de professors i personal administratiu.

Dimensio-Internacional-FCRI

Estats Units

  • Emerson College
  • Johnson & Wales University
  • Oklahoma University
  • University of North Florida
  • Huffington Ecumenical Institute at Loyola
  • Marymount University
  • University of Oregon, Eugene
  • American University, Washington
  • St. John’s University
  • St. Mary’s College, California
  • Wheaton College

Canadà

Université du Québec à Montréal

Mèxic

  • Instituto Tecnológico Autónomo de México
  • Universidad Iberoamericana

Xile

  • Pontificia Universidad Católica de Chile

Uruguai

  • Universidad ORT Uruguay
  • Universidad Católica de Uruguay

Veneçuela

  • Universidad Andrés Bello

Argentina

  • Universidad Católica de Córdoba
  • Universidad Argentina de la Empresa, UADE
  • Pontificia Universidad Católica Argentina

Colòmbia

  • Universidad Pontificia Bolivariana
  • Universidad Pontificia Javeriana

Itàlia

  • Università di Bologna
  • Libera Università di Lingue e Comunicazione (IULM)
  • Università degli Studi di Macerata
  • Libera Università Internazionale degli Studi Sociale Guido Carli (LUISS)
  • Università La Sapienza
  • Università di Catania
  • Università Cattolica del Sacro Cuore

Bèlgica

  • Katholieke Universiteit Leuven
  • Université Catholique Louvain
  • University of Antwerp
  • Thomas More University

França

  • École Supérieure du Commerce Extérieur de Paris
  • Sciences Po Toulouse. Institut d’Etudes Politiques
  • Institut Catholique de Paris

Suïssa

  • Università della Svizzera Italiana

Portugal

  • Universidade Católica Portuguesa
  • Instituto de Estudos politicos-UCP
  • Escola Superior de Comunicaçâo Social
  • Universidade de Coimbra

Països Baixos

  • Hanze University Groningen
  • Erasmus University Rotterdam
  • Hogeschool van Amsterdam
  • Rotterdam University of Applied Sciences

Turquia

  • University of Ankara
  • Izmir University of Economics

Alemanya

  • University of Bonn

Corea del Sud

  • Kyonggi University

Tailàndia

  • Chulalongkorn University

Xina

  • Shanghai Jiao Tong University
  • Chongqing University
  • Communication University of China
  • Lingnan University, Hong Kong
  • Sichuan International Studies University
  • Jinan University

Grècia

  • Panteion University Social and Political Science

Líban

  • Université Saint-Joseph, Beirut

Egipte

  • American University in Cairo

Taiwan

  • National Chengchi University College of Communication

Austràlia i Nova Zelanda

  • Curtin University, Perth
  • Australian Catholic University
  • Auckland University of Technology

Japó

  • International University Japan

Admissions calendar

The admissions process for the 2023-2024 academic year begins on November 7, 2022. After closing, pre-enrollment will remain open in those bachelor's degrees that have places available.

Admission pathways to the School's bachelor's degree studies

There are a number of different pathways for students to access a bachelor's degree at the School:

  • Successfully completed High School Diploma and University Entrance Exams. Students can access all the bachelor's degrees at the School from any of the High School Diploma options.

  • ​Foreign baccalaureate degree or high school diploma with the UNED credential. Students from education systems within the European Higher Education Area (EHEA), or those with whom the Spanish State has an agreement, and international baccalaureate degree holders, must apply to the Universidad Nacional de Educación a Distancia (UNED) to obtain the credential certifying that they meet the requirements to access university studies within the state education system. They do not have to sit the University Entrance Exams; however, without the credential they will not be able to enroll in our bachelor's degrees. The education systems that can be accessed through this pathway are: Germany, Andorra, Austria, European Schools (European Baccalaureate), International Baccalaureate, Belgium, Bulgaria, Croatia, Denmark, Slovakia, Slovenia, Estonia, Finland, France, Greece, Hungary, Ireland, Iceland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Norway, the Netherlands, Poland, Portugal, the United Kingdom, the Czech Republic, Romania, Sweden, Switzerland, China and Cyprus.

  • ​Convalidation of foreign Baccalaureate. Students from education systems outside the European Higher Education Area (EHEA) that do not have an agreement with the Spanish State will be able to access our bachelor's degrees by presenting the convalidation of their Baccalaureate degree by the Ministry of Education of the Spanish State or the duly authorized Autonomous Communities, as is the case of the Generalitat de Catalunya. Proof of application for convalidation will be sufficient for students to enroll and begin taking a bachelor's degree course, however full enrollment is conditional on convalidation being confirmed. Bear in mind that convalidating studies can take more than three months to complete, so this process should be done in parallel with the admissions process to our bachelor's degrees. If the convalidation resolution is not obtained in the terms requested by the interested party, the results of any exams taken, or the enrollment made as a result thereof, are rendered null and void.

  • Mature student access for over 25s. All persons who are 25 years of age or older before October 1st of the calendar year in which the admission test is held may apply.

  • Access to the University by experience accreditation. Persons with professional and work experience pertinent to these studies but who do not hold an academic qualification that allows them to apply to the university through other pathways, and who are 40 years of age or older on October 1st of the academic year in which the course commences, can access bachelor's degree studies.

  • Mature student access for over 45s. Persons over 45 years of age who do not hold an academic qualification that allows them to apply to the university through other pathways, and who cannot prove professional or work experience, can access bachelor's degree studies through this pathway.
  • University studies begun but not completed. Students who have begun their university studies and wish to change their degree or their university may access a new degree via this option. At least 30 ECTS credits must be recognized for the new degree to be taken.
  • Completed university studies. If the student has previously completed any university degree, they can access all the degrees offered at the School.

Stages of the admission process

The admission process for bachelor's degree studies at the School is carried out in 4 stages:

  1. Pre-enrollment
  2. Admission test
  3. Admission resolution
  4. Enrollment

Pre-enrollment

Pre-enrollment entitles you to take part in the admission process and can be done virtually or in person.

Online pre-enrollment can be accessed from the pre-enrollment button on each bachelor's degree web page, or directly from here. You need to:

  1. Sign up on the unique registration system and create a username (if not previously obtained) and follow the instructions to completion.
  2. Make a payment of €100 (non-refundable fee for pre-enrollment rights and processing) can be made by credit or debit card, through a secure and confidential BBVA process.
  3. Upload the documentation, through the document repository, before the end date of the pre-enrollment process:
  • ID card (both sides)
  • Certificate of university admission test (PAU, CFGS...) if available at the time of pre-enrollment.

Note: For courses with more than one timetable option, admission is granted by order of conditional enrollment and persons completing enrollment in July, if a timetable choice is still available, must bear in mind that enrollment will be carried out by order of pre-enrollment.

In-person pre-enrollment can be done on-site at the School, by visiting the Student Information and Orientation Service (SIOE) and submitting the following:

  1. Provide the following documentation:
  2. Photocopy of ID card (both sides), passport or NIE residence card.
  3. Photocopy of the certificate of university admission test (PAU, CFGS...) if available at the time of pre-enrollment.
  4. Make a payment of €100 (non-refundable fee for pre-enrollment rights and processing) in cash or by credit/debit card, through a secure and confidential BBVA process.

Admission test

The Blanquerna School of Communication has its own admission tests suitable for the degrees offered and these are held once pre-enrollment is completed. Applicants who pass the admission tests will be able to access enrollment, which remains conditional upon passing the University Entrance Exams (PAU) or completing their higher education training course. The test will be in-person. It will only be taken online if the prospective student resides abroad or in another autonomous community of Spain.

The planned schedule of admission tests is:

  • Admission test Saturday, February 17 at 10.00 am.
  • Admission test Wednesday, April 10 at 5:00 p.m.
  • Admission test Saturday, May 4 at 10.00 am.
  • Admission test Wednesday, May 29 at 5:00 p.m.
  • Admission test Friday, June 28 at 10.00 am.

After this date, in the event that there are places available in any bachelor's degree course, new admission tests will be scheduled. The date of this test is assigned upon pre-enrollment and is recorded on the corresponding pre-enrollment receipt, which students can always consult in their document repository. Students who reside outside Catalonia and Andorra and have proven difficulties in taking the test in person on the assigned day may change the date or request to do so online.

The admission test for bachelor's degrees in Communication comprises:

  • Text comprehension exercise.
  • Writing test. Spelling mistakes and expression will be assessed.
  • English proficiency test (not decisive for access, solely to assign a teaching level once the degree has begun).

The admission test for the bachelor's degree in International Relations, the bachelor's degree in Global Communication Management and the double bachelor's degree in Journalism and International Relations comprises:

  • International current and basic knowledge test.
  • Subject writing in English.
  • Grammar test.
  • An oral interview regarding the candidate's experiences, academic interests and general knowledge.

All this joint information determines whether or not the candidate is admitted to the degree. The student must demonstrate an overall English level of B2 in order to be admitted to the degree in International Relations (or the double degree in Journalism) and the degree in Global Communication Management.

For bachelor's degrees in Communication, it comprises:

  • An interview (which will be recorded with the candidate's explicit consent) and a comprehension and writing exercise.

At the start of the academic year, admitted students will have to take an English level test for the degrees in Communication, which will be in-person and will serve to assign the group of the compulsory subject.

For the bachelor's degree in International Relations, the bachelor's degree in Global Communication Management and the double bachelor's degree in Journalism and International Relations, the test comprises:

  • The candidate is given an interview with a language teacher by video conference. The interview is recorded (with the candidate's explicit consent) to be reviewed later by another member of the department or by the degree coordination team, where applicable.

The interview comprises three sections:

  • In the first section, the candidate has the opportunity to provide information about themselves, such as their academic interests, knowledge of languages, activities and future goals.
  • The second section enables the interviewer to gain an understanding of the candidate's level of English and thus ensure that they have the necessary skills to conduct all the activities and tasks that comprise a university degree that is taught entirely in English.
  • The last section examines the candidate's knowledge of current affairs and internationally important events, and the reasons for studying the degree.

All this information determines whether or not the candidate is admitted to the degree. The student must demonstrate an overall English level of B2 in order to be admitted to the degree in International Relations (or the double degree in Journalism). Subsequently, students admitted through the online test who enroll in the degree will be invited to Barcelona to complete the written part of the entrance test and to finish assigning them the corresponding level of English for the first semester. The grades for the compulsory English subjects from which a student is exempt are also derived from the entrance test. Together with the written part of the English test, they also take the current affairs test to assess their knowledge of internationally important events.

Admission resolution

A few days after taking the admission test, students will be informed, via email, of the admission resolution (suitable or not suitable). In the case of being deemed suitable for admission, in the same email students will be invited to enroll during the next enrollment call according to the places available, and instructions on when and how to enroll will be provided.
The criterion used to call admitted students for enrollment in the two enrollment periods (conditional and final) is by order of pre-enrollment. It is important to bear in mind one timetable option may fill up during the (conditional) enrollment period. Admission will be confirmed as final if the student delivers the necessary documentation with their university admission test, entrance exam or CFGS, and completes final enrollment.

Enrollment

Persons admitted for enrollment can choose between two options, depending on whether or not they already have an admission pathway:

  1. Conditional enrollment
    Possibility to enroll in the degree, before having passed the PAU or the CFGS.
    Enrollment will be conditional on the presentation of the corresponding admission pathway.
    This option secures the place and allows the student to choose their timetable, in the case of courses with morning and afternoon options, while places are available.
    In the event that the student does not secure the admission pathway, the enrollment fee is refunded, and they lose their place and timetable selection. If places remain available, applicants can stay on the waiting list until September and their enrollment fee will be held, but they will no longer have a preferential timetable choice.
    If a student does not obtain the admission pathway, the fee paid will be refunded.
  2. Definitive enrollment
    Enrollment is definitive if the student already meets the requirements for admission.
    Upon enrollment, students may secure the places and timetable options available.

Note: The criterion used to call admitted students for enrollment in the two enrollment periods (conditional and final) is by order of pre-enrollment. It is important to bear in mind one timetable option may fill up during the (conditional) enrollment period. Admission will be confirmed as final if the student delivers the necessary documentation with their university admission test, entrance exam or CFGS, and completes final enrollment in July.
Note: The required documentation must be uploaded through the document repository.

Studies can be paid upfront and/or in interest-free installments. If payment by installment is selected, upon enrollment the student will have two business days to pay 50% of the total cost of the enrolled credits, using their chosen form of payment; this payment will not be taken by direct debit. The remaining 50% is split into nine monthly installments, from October to June, payable by direct debit using the bank account number provided upon enrollment. Prices are updated each academic year.

Here you can find the general enrollment conditions for studies at the FCRI.

Once payment is made, the corresponding receipt of enrollment can be viewed in the student's document repository and via the student's portal.

Foreign students

For the foreign student admission process, the following considerations and requirements must be taken into account in accordance with the prevailing regulations.

Students must apply to the Universidad Nacional de Educación a Distancia (UNED) to obtain the credential certifying that they meet the requirements to access university studies within the state education system (UNED Credential). They do not have to sit the University Entrance Exams; however, without the credential they will not be able to enroll in our bachelor's degrees.
The education systems that can be accessed through this pathway are: Germany, Andorra, Austria, European Schools (European Baccalaureate), International Baccalaureate, Belgium, Bulgaria, Croatia, Denmark, Slovakia, Slovenia, Estonia, Finland, France, Greece, Hungary, Ireland, Iceland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Norway, the Netherlands, Poland, Portugal, the United Kingdom, the Czech Republic, Romania, Sweden, Switzerland, China and Cyprus.

Can access our bachelor's degrees by presenting the convalidation of their Baccalaureate qualification by the Ministry of Education of the Spanish State or the duly authorized Autonomous Communities, as is the case of the Generalitat de Catalunya. Proof of application for convalidation will be sufficient for students to enroll and begin taking a bachelor's degree course, however full enrollment is conditional on convalidation being confirmed. Bear in mind that convalidating studies can take more than three months to complete, so this process should be done in parallel with the admissions process to our bachelor's degrees. If the convalidation resolution is not obtained in the terms requested by the interested party, the results of any exams taken, or the enrollment made as a result thereof, are rendered null and void. For any doubts or queries about the pre-enrollment or enrollment process, please contact the admissions department/academic secretary: [email protected]

Contact us

For any doubts or queries about the pre-enrollment or enrollment process, please contact the School's Student Information and Orientation Service: [email protected].

We make it easy, so you can choose whatever you want to study

Course fees are paid in installments without any interest. At the time of enrollment, 50% of the total cost of the credits for which the student is enrolled must be paid*; the remaining 50% is split into nine monthly installments (from October to June) payable by direct debit.

The tuition fee / credit of degrees is regularized each academic year for all courses.

Tuition fee

Tuition fee per credit
€174.12
Total first-year tuition fees for 2024-25
€10,447.20

Discounts for bachelor's degrees from Blanquerna-URL

Fundació Blanquerna discounts on the total number of credits the student enrolls per academic year:

  • Single payment of 100% of the total tuition fee: 2% discount.

In addition, the student can also enjoy one of these other discounts (not cumulative with each other):

  • Student member of a large or single-parent family: 5% discount.
  • Student with disability >33%: 5% discount.
  • Blanquerna family (student, child, sibling or partner, student): 5% discount.

In order to apply the discount, you must prove it with the corresponding document. Students must bring the original document in person to the Academic Secretariat, together with their identification document, for validation and application of the corresponding discount. Deadline for submission of supporting documentation: December 16, 2024.

Aules d'inormàtica

We help you pay for your studies. A future within everyone's reach.

Find the help that best suits your needs between Blanquerna scholarships and grants, public and private grants or funding grants.
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Gender perspective

As the European Union points out, gender equality is not only a matter of social justice but also affects the results of teaching and research. Promoting gender equality in research and innovation is one of the European Commission's commitments, and it supports the explicit integration of a gender perspective in Horizon 2020 projects. However, this recommendation is often poorly understood and misapplied. Various documents are presented here with a view to contributing to a better understanding and application of the gender perspective in teaching and research.

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