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Bachelor's Degree in Advertising, Public Relations and Marketing

Official title

Pre-enrollment open

Alumnes exterior FCRI
  • Modality
    In-person
  • Languages
    Catalan, Spanish
  • Duration
    4 academic years
  • Credits
    240
  • Shifts
    Morning / Midday / Afternoon
  • Schedule

    8 a.m. to 2 p.m. / 11 a.m. to 6 p.m. / 3 p.m. to 9 p.m.

  • Date
    1st year students: September 9th / 2nd, 3rd and 4th students: September 12th
  • Places
    130
  • Location

    Blanquerna-URL - Plaça Joan Coromines. 08001 Barcelona

  • Faculty

    School of Communication and International Relations

Who is it for

Students with a passion for advertising, public relations and marketing, emerging and multidisciplinary sectors undergoing constant changes due to technological innovation and new forms of social and business communication.

Visit the bachelor's degree blog
fcri_alumnes a seminari de recerca

If you choose the degree in Advertising, Public Relations and Marketing at Blanquerna, you choose…

A guaranteed future career.

  • Working professors: renowned professionals.
  • Emerging and constantly growing sector.
  • Expansive network of businesses and internships.
  • Alumni: Network communication professional chapters.
  • International scale.
  • Permanent contact with working equipment.
  • Innovative facilities and state-of-the-art equipment.
  • Humanistic learning: rigorous and high-quality (two years in common with the bachelor's degrees in communication).
  • Seminars: proximity and tutoring of the student.

Marketing

To give our brand a differentiated personality to stand out from the competition.

Advertising

To inform about the brand in a persuasive way.

Public relations

To improve the brand's reputation among its audiences.

Dues alumnes consulten documents a l'ordinador

Great areas to grow professionally

The studies of Advertising, Public Relations and Marketing offer 3 specialization itineraries:

Itinerary of Audio-visual Creativity

intended for profiles that want to focus on creativity in the audio-visual field.

Itinerary of Advertising Strategy and Management

The most persuasive aspect of brand communication, especially in the digital field.

Itinerary of Public Relations Strategy and Management

Linked to the reputational area of brands and corporations, with special emphasis on the digital world.

Excellence data

96,9%

degree with the best occupational quality index in Advertising and Public Relations (AQU)

87.5%

of graduates find work in less than a year (AQU)

82.8%

of graduates would choose Blanquerna (AQU) again

96.9%

of graduates are working professionals (AQU)

A unique methodology based on personalized learning

The Blanquerna methodology is based on seminars, a core element in achieving personalized and qualitative learning and holistic training that includes not only academic and professional competencies but also personal and human skills.

Master classes

With a focus on subjects with a theoretical component, master classes are taught by professionals and experts in a particular field, who offer guidance and support to their tutees in their particular disciplines, and build an ongoing academic and personal development relationship.

Seminars

Seminar tutors work 6 hours a week with a maximum of 12 students. This establishes a relationship of trust between tutor and tutee and allows the monitoring of each tutees' progress. These sessions also help students to see the connections between what they are studying and their future professional careers.

Internships

We have agreements with leading multinational companies in the country, as well as private companies, and internal and external communication, business, marketing and public relations departments. The School has an agreement with more than 1,200 companies.

Studies abroad

Studying abroad is a life-changing experience. We offer you the opportunity to take part in various exchange programs and internships abroad, as well as to participate in a variety of international cooperation programs.

FPCEE Entrada

Study for a double major

Study for two majors simultaneously, consecutively or following a track tailored to you

Notícies

Academic information

Alumnes seminari publicitat presentant a classe

Curriculum

The Curriculum for the bachelor's degree in Advertising, Public Relations and Marketing is made up of basic, compulsory, and elective courses, internships, and a bachelor's thesis divided into 8 semesters (4 years) from September to May. Within this curriculum, you will be able to choose the different specialization tracks according to the type of professional profile you want to choose. You can see it in detail below:

Summary

FirstSecondThirdFourthFifthTotal
Core curriculum 43 18 6 67
Compulsory 17 52 45 44 31 189
Optional 6 3 15 24
Internships 12 12 24
Final degree project 12 12 24
Total 60 70 63 71 64 328

SubjectCreditsAcademic type
First semester
English 1 3Compulsory
Seminar I. Introduction to Communication 8Core curriculum
Language I. Catalan Language 3Core curriculum
Language II. Spanish Language 3Core curriculum
History of Contemporary Thought 6Core curriculum
General Sociology 3Core curriculum
Theory of Communication and Information 6Core curriculum
Second semester
English 2 3Compulsory
Seminar II. Narration 8Core curriculum
Language III. Text Types 3Core curriculum
Aesthetics 4Compulsory
Sociology of Communication 3Core curriculum
Information Management 4Compulsory
Language and Techniques in Image and Sound 3Compulsory

SubjectCreditsAcademic type
Fifth semester
English V 3Compulsory
Communication Law 4Compulsory
Conceptualisation in Advertising and Public Relations 3Compulsory
Techniques in Media Planning 3Compulsory
Strategic Planning in Advertising and PR: the Planner 3Compulsory
Theory and Techniques in Public Relations 3Compulsory
Seminar V: Strategies in Communication I 8Compulsory
Specialization itinerary: Audiovisual Creativity
Art Direction 3Optional
Specialization itinerary: Advertising Strategy and Management
Art Direction 3Optional
Specialization itinerary: Public Relations Strategy and Management
Corporate Communication 3Optional
Sixth semester
Development of Projects 4Compulsory
Strategic and Operational Marketing 3Compulsory
External Internships 12Practicum
Seminar VI: Strategies in Communication II 8Compulsory
Specialization itinerary: Audiovisual Creativity
TV Editing 3Optional
Specialization itinerary: Advertising Strategy and Management
Digital Content Management 3Optional
Specialization itinerary: Public Relations Strategy and Management
Digital Content Management 3Optional

SubjectCreditsAcademic type
Seventh semester
English VI 3Compulsory
Ethics of Communication I 3Core curriculum
Free elective courses I
Religious Journalism 3
Off-campus Internship 6
Psychology of Communication 3
International Relations 3
Company Management in Advertising and PR. Business Management 4Compulsory
Seminar VII: Agency-Advertiser Role I 8Compulsory
Final Degree Project I 6Final degree project
Specialization itinerary: Audiovisual Creativity
Audiovisual Production 3Optional
Specialization itinerary: Advertising Strategy and Management
Digital Marketing 3Optional
Specialization itinerary: Public Relations Strategy and Management
Digital Marketing 3Optional
Eighth semester
Ethics of Communication II 3Core curriculum
Free elective courses II
Cross-Cultural Communication 3
Communication, Culture and Spirituality 3
History of Literature 3
Strategy and Planning in Media 3Compulsory
International Marketing 4Compulsory
Seminar VIII: Agency-Advertiser Role II 8Compulsory
Final Degree Project II 6Final degree project
Specialization itinerary: Audiovisual Creativity
Creativity Techniques and Production Process 3Optional
Specialization itinerary: Advertising Strategy and Management
Creativity Techniques and Production Process 3Optional
Specialization itinerary: Public Relations Strategy and Management
Strategies in Public Relations 3Optional
You must choose 6 credits from the free elective courses (I and II)

SubjectCreditsAcademic type
Annual
Cinematographic direction 4Compulsory
Fundamentals of Script Writing 3Compulsory
Seminar V: Specialisation in Audiovisual I 8Compulsory
Audiovisual Production 3Compulsory
Seminar VII: Audiovisual Products and Formats I 8Compulsory
Structure of the Cinema Industry 4Compulsory
Trends and Criticism of Contemporary Cinema 4Compulsory
Final Degree Project I 6Final degree project
Seminar VI: Specialisation in Audiovisual II 8Compulsory
12Practicum
TV Editing 3Compulsory
Applied Script 3Compulsory
Seminar VIII: Audiovisual Products and Formats II 8Compulsory
Final Degree Project II 6Final degree project
Structure of the TV Industry 3Compulsory
Narrative of Audiovisual Genres 3Compulsory
3Compulsory
4Compulsory
Track: Audiovisual Technology
In the event that you have studied the Audiovisual Creativity, Public Relations Strategy and Management track in the (GPUB) degree program
Audiovisual Genres and Formats 3Optional
Photo direction 3Optional
Sound Captation and Techniques 3Optional
Audiovisual Editing and Postproduction 3Optional
Track: Audiovisual Journalism
In the event that you have studied the Audiovisual Creativity, Public Relations Strategy and Management track in the (GPUB) degree program
Audiovisual Information 3Optional
Sound Captation and Techniques 3Optional
Audiovisual Genres and Formats 3Optional
In the event that you have studied the Audiovisual Creativity track in the (GPUB) degree program
Digital Content Management 3Optional
Audiovisual Information 3Optional
Sound Captation and Techniques 3Optional
Audiovisual Genres and Formats 3
Track: Audiovisual Marketing
In the event that you have studied the Advertisint Strategy and Management track in the (GPUB) degree program
Fundamentals in Marketing 3Optional
Audiences and Markets 3Optional
Corporate Identity and Culture 3Optional
In the event that you have studied the Public Relations Strategy and Management track in the (GPUB) degree program
Fundamentals in Marketing 3Optional
Audiences and Markets 3Optional
In the event that you have studied the Audiovisual Creativity track in the (GPUB) degree program
Corporate Identity and Culture 3Optional
Fundamentals in Marketing 3Optional
Digital Marketing 3Optional
Audiences and Markets 3Optional

SubjectCreditsAcademic type
Annual
Audiovisual Genres and Formats 3Compulsory
Writing Genres and Formats 3Compulsory
Radio Genres and Formats 3Compulsory
Corporate Identity and Culture 3Compulsory
Seminar V. Skills and Competences for Production I 8Compulsory
Business and Structure of Communication 4Compulsory
Seminar VII. Specialized Information 8Compulsory
Final Degree Project I 6Final degree project
Seminar IV. Integral Management of Communication 8Compulsory
Theory and History of Journalism 3Compulsory
Digital Content Management 3Optional
Development of Projects 3Compulsory
Seminar VI. Skills and Competences for Production II 8Compulsory
External Internships 12Practicum
Reputation, Crisis Communication and CSR 4Compulsory
Seminar VIII. Public Relations and Press Office II 8Compulsory
Advanced Design 4Compulsory
Final Degree Project II 6Final degree project
**In the event that you have studied the Advertinsing Strategy and Management track, is not necessary to enroll in Digital Content Management
**In the event that you have studied the Public Relations Strategy and Management track, is not necessary to enroll in Corporate Communication and Digital Content Management
Track: Busines Communication
Track studied for (GPUB): Advertising strategy and Management
Strategies in Public Relations 3Optional
Track studied for (GPUB): Public Relations Strategy and Management
You do not have to enrol in any subject
Track studied for (GPUB): Audiovisual Creativity
Digital Marketing 3Optional
Strategies in Public Relations 3Optional
Track: Media
Track studied for (GPUB): Advertising strategy and Management
Audiovisual Information 3Optional
Radio Information 3Optional
Journalistic Investigation and Reporterism 3Optional
Photojournalism 3Optional
Track studied for (GPUB): Public Relations Strategy and Management
Audiovisual Information 3Optional
Radio Information 3Optional
Journalistic Investigation and Reporterism 3Optional
Photojournalism 3Optional
Track studied for (GPUB): Audiovisual Creativity
Audiovisual Information 3Optional
Radio Information 3Optional
Journalistic Investigation and Reporterism 3Optional
Photojournalism 3Optional
Track: Audiovisual Narrative
Track studied for (GPUB): Advertising strategy and Management
Audiovisual Information 3Optional
Photojournalism 3Optional
Fundamentals of Script Writing 3Optional
TV Editing 3Optional
Track studied for (GPUB): Public Relations Strategy and Management
Audiovisual Information 3Optional
Photojournalism 3Optional
Fundamentals of Script Writing 3Optional
TV Editing 3Optional
Track studied for (GPUB): Audiovisual Creativity
Audiovisual Information 3Optional
Photojournalism 3Optional
Fundamentals of Script Writing 3Optional
**Seminar IV will be studied under the instruction of an advisor

Internships, an experience to introduce you to the labor market

External internships at companies and institutions are a key part of our learning process. They represent the student's initial direct contact with the professional world where they will be able to apply the knowledge gained at university. Internships provide the student with an overview of the communication and operating dynamics of the medium, company, or institution where they are receiving work experience. The School has agreements with upwards of 1,200 companies where students are prepared to face the working world.

  • The bachelor's degree ensures that each student will be able to do an internship within a company in positions related to their sector.
  • Each student will have a bachelor's degree advisor who will ensure they comply with the internship's objectives and make the most of the experience.
  • In addition to the compulsory or curricular internships, students will be able to do whichever voluntary internship they want from their third year onwards.

  • The student must be able to understand the career reality of advertising, public relations and marketing and, in a broader sense, of business communication.
  • Through direct contact with companies in the sector or institutions, the student will learn to join work teams to which they will contribute their skills.
  • Be able to communicate in the language of the sector according to the criteria and characteristics of the company or institution in which they conduct their activity.
  • Start creating a network of professional contacts that can help them enter the workplace smoothly in the future.

Where can you do your internship?

21 Buttons · Absolute Events · Allsisters · Alqvimia · Ananta · Ap2u · Arena Media · ASPID · At comunicación · Avellaneda · Barcelona Activa · Barcelona Deluxe (Vip Media Press) · Barcelona Fashion Press · BBDO Proximity · BCN Actors (Castings Creativos) · Benecé · Berepublic Blogs Family · Berta Models · Bestours · Both People & Comms · Broadcater · BST · Bubblegum Health · BUM (Blasi Urgell i Morales) · Burson - Marsteller, SL · Caixa d'Estalvis i Pensions de Barcelona · Can Travi · Carat España · Carrots Capgròs Comunicación · Casa Asia · CCCB · Click consulting · Clinic Point · CM Group · Cocunat · Codorniu Raventós · Common Sense · Concept Agency · Contraseña Produccions, SL · Convoca · Coreevo · Cósmico Tv · Creative Zoo · DAMM · DDB · Dentsu Aegis · Disseny Barcelona · DKV Seguros · Dogmamoda · Dorna Sports · DreiBlau · Editorial Planeta · EF Education First · El Guateque · Elena Hernández Comunicación · Elite Spain · Elrow family · Equipo Singular · Esteoeste El càtering de la comunicación · estudi Ferran Sendra · Euro Briefing · Euroleague Basketball · Externa Imatge i Comunicació, S.L. · Felices · Ferrocarrils de la Generalitat de Catalunya · Filloy Comunicación · First Lego League · Focus Soluciones · Focus Soluciones · Fossil · Fun Providers · Gic · Glo Think · Globally (Newlink) · Grayskull · Haiku Media · Hands On · Havas Media · HKStrategies · Hospital Sant Joan de Déu · Hospital Universitari Vall d’Hebron · Hunter & Gatti · Icono Azul · Communication and Public Relations Ideas · Ignatius · IKI Media · Innova Marketing · Innuo · Interactiva Promo Online · Interprofit · It Comunicacion (Worth It) · Jardiland · Jirada · K Factor (FMRG) · Kademe Solutions · Kibuk · Komodo Comunicación · La Central · La Vanguardia Ediciones · Labrand Psicología de Marcas · Lamarca · Lateral Thinking · LeCoq Sportif · Lewis Communications · Line Sports and Entertainment · Live Nation · Llorente y Cuenca · Malabars · Manatis · Manifiesto · Marco Comunicación · Maria Barcelona · Mariona Gea · MB Marketing · McCann Health · Mediacom Iberia · Mediàtic · MedWinds · Morillas · Moviment Lliures · MUT Marketing · Natura Bissé International · Nice Mondays · NissanUnited · Nivoria · Nutrim · Ogilvy · Ogilvy Ohmm · Olivia Events · One to One · Onza Comunicación · Optievents · Ormo Group · Otaduy · P.A.U. Education · Panaderías 365 · Pati Núñez Agency · Pequeñas grandes cosas · Pica Prica Press · Poble Espanyol · Pranarom · Pro Agency · Proximia Havas · Proximma · Publicitarios Implicados · Puente Aéreo · Punta Alta · PWC · Random House Mondadori · Re-construye Work · Reebok · Refruiting · Rocketroi · Roll’eat · Runrooom · Saatchi & Saatchi Healthcare · Sanofi · Sarao Barcelona · Scacs · Seat · Shackleton · Sistemas Ikanguro · Skate Agora · Smartrooms Company · Snoop Barcelona · Sogues Comunicación · Solsona Comunicación · SOM · Starcom Mediavest Group · Suma Thinking Digital · Talkcom · TBWA · Tesubi · The Hunter · The Love Comes · Time Out · Tinkle, SL · Touchpoint · Town · Traveely · Treatwell · Treehouse · UGT · Ulled & Asociados C.R.P. · Unilever España · Universal McCann · Uno Models · V3rtice · Vainilla · Veritas Media · Via Families · Vice · Visión Consultancy · VMLY&R · Wallapop · Weber Shandwick (Constituency Management Group Ibérica) · White Line Showroom · Wunderman Thompson · XXL Comunicación · You & Me Marketing · Zatro · Zenith Media · ZOOM

There are two types of external internships: curricular and extracurricular.

Curricular internships are those that form part of our curriculum: these are compulsory internships that are taken in parallel to seminar VI during the second semester of third year and the elective ones taken during the first semester of fourth year. The seminar VI professor is the advisor who will supervise the evolution of the student in their internships and guide them throughout the process. In the fourth year electives, the internship coordinator will appoint a faculty member to monitor the student. In the company, students will also have an advisor appointed by the center who will supervise their learning.

Extracurricular internships are all others that the student can do electively outside the curriculum, although they also have an exclusively training and teaching purpose and will therefore be included in the European Diploma Supplement (EDS). In all cases, the internship must be compatible with the student's class hours. Internships may or may not be remunerated, depending on the company or institution.

In the following links you will find the program of the curricular internships.

  1. Compulsory internships.
  2. Elective internships.

Students also have the opportunity to do internships abroad through different agreements with companies via programs such as Erasmus+.

The curricular and extracurricular internships are regulated by point 17 of the school's academic regulations.

The student advisor in the school will provide students with the criteria to follow to successfully pass the internship course and the parameters for drawing up the internship report. Here is the guide to writing an internship report.

In the case of the bachelor's degree in Advertising, Public Relations and Marketing, this form must be completed.

The bachelor's thesis, the step prior to the labor market

The bachelor's thesis, which the student works on during the final year of the bachelor's degree, is a group project planned and executed with the same standards of excellence as any professional project within the world of advertising and public relations. With the curriculum development culminating in the bachelor's thesis, our students are ready to work on any area of the industry.

The thesis is written during the fourth academic year and has its own seminar. The student decides the topic and type of thesis. To write the thesis, the student can decide to do a research project or design an intervention program that will be tutored throughout the academic year by a professor-tutor specializing in that area.

The topics may be related to any of the areas of the profession and, where applicable, may also be linked to the center where the student is doing the internship or to the School's research groups.

The work will be conducted individually. Work must be written in Catalan, Spanish, or English. In any case, the work will have to include a summary in English, Catalan, and Spanish.

The bachelor's degree thesis will last two semesters and will be supervised by a professor-advisor, both individually and in the Seminar space.

Within this space, the process carried out is shared in groups, guidelines are established, and the activity is organized. These Seminar sessions will be alternated with individualized follow-up/tutoring (in which each advisor will personally follow up on the thesis).

There will be three grading systems and assessment times:

  • The assigned advisor will follow up on each assignment throughout the academic year. During this period, the student will be required to submit progress reports. The advisor will propose a grade based on the work conducted in the seminars and tutoring (35% of the overall grade).
  • Presentation and public defense before an examination committee made up of two professors from the department, one of whom may be the advisor. The grade will be given by consensus; if there is no consensus, each member of the examination committee will award a grade and the average (25% of the grade) will be awarded.
  • Written work: will be corrected by the professor-advisor (40% of the overall grade).
alumnes a classe FCRi

The transversality of our studies

We provide a broad knowledge base for our students which, together with internships, brings them closer to the professional world. In the changing world of persuasive communication, the high employability of our alumni is a guarantee of the studies received at Blanquerna-URL.

Borsa de Treball

Accounts department

Manager in the agency for the relationship with the advertiser and coordinating the internal tasks of the agency to provide a service to the customer.

FCRI MU DireccioArt

Creative department

Creation of the idea, the concept and its application from the written (copy) or visual (art) viewpoint.

Digilab: Media, Strategy and Regulation

Content generation through social networks

Provides content related to the brand, from videos, texts or posters, in accordance with the network.

fcri stock

Media agencies

Delivering the advertisers' message to various audiences, through purchasing advertising space in the media or digital media.

Oficina de Suport a la Recerca

Branding agencies

Creating, adapting or renewing a brand's personality through its positioning, purpose or values.

FCRI M TransformacioDigital

Digital marketing specialists

Applying tools and techniques to the digital environment, especially focusing on new forms of digital communication.

fcri stock

Branded content

Creation of content by the brand, outside the usual advertising formats.

fcri stock

Product manager

Product definition, communication and sales to a company's marketing department.

FCRI MU Estrategia

Brand manager

Product and corporate branding to a company's marketing department.

Grup de Recerca en Pedagogia, Societat i Innovació amb el suport de les Tecnologies de la Informació i la Comunicació

Managing a company's corporate communication

Managing the relationship between the companies and the media, taking care of the brand's reputation.

FCRI MU ComunicacionPolitica

Media relations

As part of a company's corporate communication.

primera edició premis blanquerna impulsa

Organization of corporate events

Designing, planning or producing conventions, congresses, festivals or other types of events.

Companies that trust our graduates

Alumnes a la Graduació Blanquerna 2019

A direct link to your future career

Our work doesn't finish the moment you graduate. The Alumni department will support you to enable us to achieve an employment rate of 90% of students in the first year after graduation

State-of-the-art equipment at the students' disposal

All the services you need throughout university

Director

Coordinació

Professorat

Xavier Casals Meseguer

Xavier Casals Meseguer

Admissions calendar

The admissions process for the 2022-2023 academic year begins on November 3, 2021, and ends on June 28, 2022. From this date, pre-enrollment will remain open in those bachelor degrees that have openings available.

Admission pathways to the School's bachelor degree studies

There are a number of different pathways for students to access a bachelor degree at the School:

  • Successfully completed High School Diploma and University Entrance Exams. Students can access all the bachelor degrees at the School from any of the High School Diploma options.

  • ​Foreign baccalaureate degree or high school diploma with the UNED credential. Students from education systems within the European Higher Education Area (EHEA), or those with whom the Spanish State has an agreement, and international baccalaureate degree holders, must apply to the Universidad Nacional de Educación a Distancia (UNED) to obtain the credential certifying that they meet the requirements to access university studies within the state education system. They do not have to sit the University Entrance Exams, however, without the credential they will not be able to enroll in our bachelor degrees. The education systems that can be accessed through this pathway are: Germany, Andorra, Austria, European Schools (European Baccalaureate), International Baccalaureate, Belgium, Bulgaria, Croatia, Denmark, Slovakia, Slovenia, Estonia, Finland, France, Greece, Hungary, Ireland, Iceland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Norway, the Netherlands, Poland, Portugal, the United Kingdom, the Czech Republic, Romania, Sweden, Switzerland, China and Cyprus.

  • ​Convalidation of foreign Baccalaureate. Students from education systems outside the European Higher Education Area (EHEA) that do not have an agreement with the Spanish State will be able to access our bachelor degrees by presenting the convalidation of their Baccalaureate degree by the Ministry of Education of the Spanish State or the duly authorized Autonomous Communities, as is the case of the Generalitat de Catalunya. Proof of application for convalidation will be sufficient for students to enroll and begin taking a bachelor degree course, however full enrollment is conditional on convalidation being confirmed. Bear in mind that convalidating studies can take more than three months to complete, so this process should be done in parallel with the admissions process to our bachelor degrees. If the convalidation resolution is not obtained in the terms requested by the interested party, the results of any exams taken, or the enrollment made as a result thereof, are rendered null and void. Candidates who are nationals of a European Union country, or resident in Spain, and who come from non-European education systems that have not signed a reciprocity agreement with Spain, should contact the department of admissions/academic secretary: [email protected]

  • Mature student access for over 25s. All persons who are 25 years of age or older before October 1st of the calendar year in which the admission test is held may apply.

  • Access to the University by experience accreditation. Persons with professional and work experience pertinent to these studies but who do not hold an academic qualification that allows them to apply to the university through other pathways, and who are 40 years of age or older on October 1st of the academic year in which the course commences, can access bachelor degree studies.

  • Mature student access for over 45s. Persons over 45 years of age who do not hold an academic qualification that allows them to apply to the university through other pathways, and who cannot prove professional or work experience, can access bachelor degree studies through this pathway.

  • University degree (started or completed). If you are already a graduate or degree or diploma holder; or if you have passed a minimum of 30 ECTS credits, you can apply for admission to the bachelor degree underway. To prepare the admissions list, the available places, a minimum credit recognition, and a personal interview are taken into account. If a minimum of 30 ECTS credits is not recognized or the student is not admitted via credits, they will be able to access the admission test with the admission conditions of the first academic year. In the case of foreign students who have not convalidated their qualification in Spain, the rector of the university will determine whether their qualification is accepted, provided that the requirements set out in the previous section are met.

  • Double and second degrees in Communication. The Faculty offers students enrolling in one of the three Communication bachelor's degrees the possibility of obtaining two degrees in 5 years, either by taking two degrees simultaneously (double major) or consecutively (second degree).

  • Double major. At the outset, the student enrolls in one of our three bachelor's degrees in Communication: Advertising, Public Relations and Marketing; Journalism and Corporate Communication or Audio-visual Communication. In the 1st year and the first semester of the 2nd year, all the subjects are common between the three bachelor's degrees. At the end of the first semester of 2nd year, the student must decide whether they want to study another bachelor's degree at the same time, and we will extend their enrollment with subjects from the other degree. From the third to the fifth years, the student will be enrolled and will take the subjects of the two bachelor's degrees. Common subjects in both degrees are taken only once and are recognized in the other degree.
    • Recognition
    • Approximately 150 ECTS credits (according to the degree).
    • All 1st and part of 2nd are recognized.
    • Recognition of some 3rd and 4th subjects.
    • Simultaneity
    • 1st academic year: common core subjects are taken.
    • 2nd academic year: the rest of the common core subjects and some of the subjects of the degree are studied in the second semester.
    • 3rd, 4th and 5th years: the compulsory subjects for each degree are taken between morning and afternoon.
    • Compulsory 3rd year degree (mornings).
    • Students must complete a final thesis for each degree.
    • Compulsory internships for each degree (however, recognition may be requested once the year has begun).
    • Tuition discount
    • Recognition of credits between degrees is free.
    • Requirements
    • Have passed all 60 credits of 1st year and 30 of the first semester of 2nd year or have obtained an average grade equal to or higher than 6.75.
    • Available places are limited.

Highlights
Two bachelor's degrees in 5 years.
Increased career opportunities.
Multipurpose communicator profile: journalism-advertising, journalism-audio-visual, advertising-audio-visual.
Possibility to take more internships.
Intensive morning and afternoon for three years.

  • Second degree (5th year): At the outset, the student enrolls in and fully completes one of our three bachelor's degrees in Communication: Advertising, Public Relations and Marketing; Journalism and Corporate Communication or Audio-visual Communication. Upon graduating, they can take another of these bachelor's degrees in just one more academic year.
    • Recognition
    • Approximately 150 ECTS credits (according to the degree).
    • All 1st and part of 2nd are recognized.
    • Recognition of some 3rd and 4th subjects.
    • Pending taking
    • Training supplement: introduction and history of the bachelor's degree (intensive before the beginning of the year).
    • Compulsory 3rd year degree (mornings).
    • Some compulsory 4th year (afternoons).
    • Bachelor's degree thesis.
    • Compulsory internships for each degree (however, recognition may be requested once the year has begun).
    • Tuition discount
    • Student who enroll in a second degree will have a 30% discount and will pay a maximum of 60 ECTS
    • Recognition of credits between degrees is free.
    • Requirements
    • Have obtained the bachelor's degree in Advertising, Public Relations and Marketing; Journalism and Corporate Communication or Audio-visual Communication at our School.

Highlights
Two bachelor's degrees in 5 years.
Increased career opportunities.
Multipurpose communicator profile: journalism-advertising, journalism-audio-visual, advertising-audio-visual.
Possibility to take more internships.
Intensive morning and afternoon.

Stages of the admission process

The admission process for bachelor degree studies at the School is developed in 4 stages:

  1. Pre-enrollment
  2. Admission test
  3. Admission resolution
  4. Enrollment

Pre-enrollment

Pre-enrollment entitles you to take part in the admission process and can be done virtually or in person.

Online pre-enrollment can be accessed from the pre-enrollment button on each bachelor degree webpage, or directly from here. You need to:

  1. Sign up on the unique registration system and create a username (if not previously obtained) and follow the instructions to completion.
  2. Make a payment of €100 (non-refundable fee for pre-enrollment rights and processing) can be made by credit or debit card, through a secure and confidential BBVA process.
  3. Upload the documentation, through the document repository, before the end date of the pre-enrollment process:
  • ID card (both sides)
  • Certificate of University admission test (PAU, CFGS...) if available at the time of pre-enrollment.

Note: For courses with more than one timetable option (morning or afternoon), admission is granted by order of conditional enrollment and persons completing enrollment in July, if a timetable choice is still available, must bear in mind that enrollment will be carried out by order of pre-enrollment.

In-person pre-enrollment can be done on-site at the School, by visiting the Student Information and Orientation Service (SIOE) and submitting the following:

  1. Provide the following documentation:
  2. Photocopy of ID card (both sides), passport or NIE residence card.
  3. Photocopy of the certificate of university admission test (PAU, CFGS...) if available at the time of pre-enrollment.
  4. Make a payment of €100 (non-refundable fee for pre-enrollment rights and processing) in cash or by credit/debit card, through a secure and confidential BBVA process.

Admission test

The Blanquerna School of Health Sciences has its own admission tests suitable for the degrees offered and these are held once pre-enrollment is completed. Applicants who pass the admission tests will be able to access enrollment, which remains conditional upon passing the PAU exam or completing their higher education training course. The test will be in-person. It will only be taken online, if the prospective student resides abroad or in another autonomous community of Spain.

The planned schedule of admission tests is:

  • Wednesday, January 19 (afternoon)
  • Saturday, February 19 (morning)
  • Wednesday, March 30 (afternoon)
  • Saturday, May 28 (morning)
  • Tuesday, June 28 (morning)

After this date, in the event that there are openings available in any bachelor degree course, new admission tests will be scheduled. The date of this test is assigned upon pre-enrollment and is recorded on the corresponding pre-enrollment receipt, which students can always consult in their document repository. Students who reside outside Catalonia and Andorra and have proven difficulties in taking the test in person on the assigned day may change the date or request to do so online.

The admission test for bachelor's degrees in Communication comprises:

  • Text comprehension exercise.
  • Writing test. Spelling mistakes and expression will be assessed.
  • English proficiency test (not decisive for access, solely to assign a teaching level once the degree has begun).

The admission test for the bachelor's degree in International Relations, the bachelor's degree in Global Communication Management and the double bachelor's degree in Journalism and International Relations comprises:

  • International current and basic knowledge test.
  • Subject writing in English.
  • Grammar test.
  • An oral interview regarding the candidate's experiences, academic interests and general knowledge.

All this joint information determines whether or not the candidate is admitted to the degree. The student must demonstrate an overall English level of B2 in order to be admitted to the degree in International Relations (or the double degree in Journalism) and the degree in Global Communication Management.

For bachelor's degrees in Communication, it comprises:

  • An interview (which will be recorded with the candidate's explicit consent) and a comprehension and writing exercise.

At the start of the year, admitted students will have to take an English level test for the degrees in Communication, which will be in-person and will serve to assign the group of the compulsory subject.

For the bachelor's degree in International Relations, the bachelor's degree in Global Communication Management and the double bachelor's degree in Journalism and International Relations, the test comprises:

  • The candidate is given an interview with a language teacher by video conference. The interview is recorded (with the candidate's explicit consent) to be reviewed later by another member of the department or by the degree coordination team, where applicable.

The interview comprises three sections:

  • In the first section, the candidate has the opportunity to provide information about themself, such as their academic interests, knowledge of languages, activities and future goals.
  • The second section enables the interviewer to gain an understanding of the candidate's level of English and thus ensure that they have the necessary skills to conduct all the activities and tasks that comprise a university degree that is taught entirely in English.
  • The last section examines the candidate's knowledge of current affairs and internationally important events and the reasons for studying the degree.

All this information determines whether or not the candidate is admitted to the degree. The student must demonstrate an overall English level of B2 in order to be admitted to the degree in International Relations (or the double degree in Journalism). Subsequently, students admitted through the online test who enroll in the degree will be invited to travel to Barcelona to complete the written part of the entrance test and to finish assigning them the corresponding level of English for the first semester. The grades for the compulsory English subjects from which a student is exempt are also derived from the entrance test. Together with the written part of the English test, they also take the current affairs test to assess their knowledge of internationally important events.

Admission resolution

A few days after taking the admission test, students will be informed, via email, of the admission resolution (suitable or not suitable). In the case of being admitted, in the same email they will be invited to enroll during the next enrollment call based on openings available and instructions on who to enroll will be provided.
The criterion used to call admitted students for enrollment in the two enrollment periods (conditional and final) is by order of pre-enrollment. It is important to bear in mind one timetable option may fill up during the (conditional) enrollment period. Admission will be confirmed as final if the student delivers the necessary documentation with their university admission test, entrance exam or CFGS, and completes final enrollment.

Enrollment

Persons admitted for enrollment can choose between two options, depending on whether or not they already have an admission pathway:

  1. Conditional enrollment
    Possibility to enroll in the degree, before having passed the PAU or the CFGS.
    Enrollment will be conditional on the presentation of the corresponding admission pathway.
    This option secures the place and allows the student to choose their timetable, in the case of courses with morning and afternoon options, while openings are available.
    In the event that the student does not secure the admission pathway, the enrollment fee is refunded, and they lose their place and timetable selection. If openings remain vacant, applicants can stay on the waiting list until September and their enrollment fee will be held, but they will no longer have a preferential timetable choice.
    In the event of not obtaining the admission pathway, the fee paid will be refunded.
  2. Final enrollment
    Enrollment is confirmed as final when the student has completed the admission pathway.
    Upon enrollment, students are eligible to secure the openings and timetable options available.

Note: The criterion used to call admitted students for enrollment in the two enrollment periods (conditional and final) is by order of pre-enrollment. It is important to bear in mind one timetable option may fill up during the (conditional) enrollment period. Admission will be confirmed as final if the student delivers the necessary documentation with their university admission test, entrance exam or CFGS, and completes final enrollment in July.
Note: The required documentation must be uploaded through the document repository.

Studies can be paid upfront or in interest-free installments. If payment by installment is selected, upon enrollment the student will have two business days to pay 50% of the total cost of the enrolled credits, using their chosen form of payment; this payment will not be taken by direct debit. The remaining 50% is split into nine monthly installments, from October to June, payable by direct debit using the bank account number provided upon enrollment. Prices are updated each academic year.

Once payment is made, the corresponding receipt of enrollment can be viewed in the student's document repository and via the student's portal.

Foreign students

For the foreign student admission process, the following considerations and requirements must be taken into account in accordance with the prevailing regulations.

Students must apply to the Universidad Nacional de Educación a Distancia (UNED) to obtain the credential certifying that they meet the requirements to access university studies within the state education system (UNED Credential). They do not have to sit the University Entrance Exams, however, without the credential they will not be able to enroll in our bachelor degrees.
The education systems that can be accessed through this pathway are: Germany, Andorra, Austria, European Schools (European Baccalaureate), International Baccalaureate, Belgium, Bulgaria, Croatia, Denmark, Slovakia, Slovenia, Estonia, Finland, France, Greece, Hungary, Ireland, Iceland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Norway, the Netherlands, Poland, Portugal, the United Kingdom, the Czech Republic, Romania, Sweden, Switzerland, China and Cyprus.

Can access our bachelor degrees by presenting the convalidation of their Baccalaureate degree by the Ministry of Education of the Spanish State or the duly authorized Autonomous Communities, as is the case of the Generalitat de Catalunya. Proof of application for convalidation will be sufficient for students to enroll and begin taking a bachelor degree course, however full enrollment is conditional on convalidation being confirmed. Bear in mind that convalidating studies can take more than three months to complete, so this process should be done in parallel with the admissions process to our bachelor degrees. If the convalidation resolution is not obtained in the terms requested by the interested party, the results of any exams taken, or the enrollment made as a result thereof, are rendered null and void. For any doubts or queries about the pre-enrollment or enrollment process, please contact the admissions department/academic secretary: [email protected]

Contact us

For any doubts or queries about the pre-enrollment or enrollment process, please contact the School's Student Information and Orientation Service: [email protected].

We make it easy, so you can access the studies you want

Studies are paid in installments and without any interest. At the time of registration, 50% of the total cost of the enrolled credits is paid*; the remaining 50% is split into nine monthly installments (from October to June) by direct debit.

Tuition fee

Tuition fee per credit
€162.54
Total first-year tuition fees for 2022-23
€9,752.4
Aules d'inormàtica

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Gender perspective

As the European Union points out, gender equality is not only a matter of social justice but also affects the results of teaching and research. Promoting gender equality in research and innovation is one of the European Commission's commitments, and it supports the explicit integration of a gender perspective in Horizon 2020 projects. However, this recommendation is often poorly understood and misapplied. Various documents are presented here with a view to contributing to a better understanding and application of the gender perspective in teaching and research.

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