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Alba Ramírez Pagès

Alba Ramírez Pagès

[email protected]

Academic training

2013 | Northeastern University Boston | Masters of Science in International Business

Professional profile

Professional background

2018 - Present | Caixabank | Digital Sales Product Owner | Responsible of CaixaBank Loans across digital channels (App, Website, ATM) using the agile methodology.

2017 - 2018 | Bicentury | Product Manager | Leader of the brand’s digitalization strategy. Start from the beginning a digital plan that fits the brand’s needs and resources. Created adhoc content for digital that lead to a x3 times better performance than not-adhoc content campaigns online.

2014 - 2017 | BIMBO ESPANYA | PRODUCT MANAGEMENT | MARKETING ESTRATÉGIC

2013 - 2014 | Dunkin Donuts | Brand Management | Multicultural Marketing

Recent teaching

Bachelor degrees and double majors

Seminar IV. Introduction to Advertising, PR and Marketing Degree in Advertising, Public Relations and Marketing

Seminar V: Strategies in Communication I Degree in Advertising, Public Relations and Marketing

Fundamentals in Marketing Degree in Advertising, Public Relations and Marketing / Degree in Journalism and Corporate Communication

Digital Storytelling Degree in Global Communication Management

Digital Marketing Degree in Global Communication Management

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Excellence is the future