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Academic training

2017 | Universitat Ramon Llull | Doctorat en Comunicació

2011 | Facultad de Ciencias de la Comunicación Blanquerna, Universitat Ramon Llull | Màster Universitari en Estratègia i creativitat publicitàries

1992 | Facultad de Ciencias de la Comunicación, Universitat Autònoma de Barcelona | Llicenciatura Ciències de la Informació (Publicitat i Relacions Públiques)

Professional profile

Professional background

2020 - Present | Blanquerna - Universitat Ramon Llull | Director del Grau en Publicitat, Relacions Públiques i Màrqueting | Direcció de l'equip de coordinació

2015 - Present | Blanquerna - Universitat Ramon Llull | Coordinador del Màster en Estratègia i Creativitat Publicitàries | Coordinació de matèries i professorat

2014 - Present | Consultor estratègic | Consultoria d'estratègia, mitjans i marketing digital

2012 - 2020 | Blanquerna - Universitat Ramon Llull | Coordinador Grau Publicitat, Relacions Públiques i Màrqueting | Coordinació matèries i professorat

2011 - Present | Blanquerna - Universitat Ramon Llull | Professor | Professor

2009 - 2012 | DataPlanning | Director de Servei al client | Director d'equip de planificació, negociació i compra

2001 - 2009 | Mediaedge:cia | Supervisor de Planificació | Supervisor d'equip de planificació, negociació i compra

1999 - 2001 | Media Planning (actual Havas Media Group) | Director de Negociació i Compra de TV | Director d'equip de negociadors i compradors de TV

1996 - 1999 | Media Planning (actual Havas Media Group) | Cap de Planificació de Mitjans | Cap d'equip de Planificadors

1990 - 1995 | Media Planning (actual Havas Media Group) | Planificador de Mitjans | Planificador de mitjans

Awards

2017 | Universitat Ramon Llull | Premi Extraordinari de Doctorat | Tesi Doctoral

Recent teaching

Bachelor degrees and double majors

Seminar IV. Introduction to Advertising, PR and Marketing Degree in Advertising, Public Relations and Marketing

Development of Projects Degree in Advertising, Public Relations and Marketing

Techniques in Media Planning Degree in Advertising, Public Relations and Marketing

Strategy and Planning in Media Degree in Advertising, Public Relations and Marketing

Seminar VII: Agency-Advertiser Role I Degree in Advertising, Public Relations and Marketing

Seminar VIII: Agency-Advertiser Role II Degree in Advertising, Public Relations and Marketing

Doctoral and Master's degrees

Creativity and languages Official Master in Advertising Strategy and Creativity

Graphic and audiovisual production Official Master in Advertising Strategy and Creativity

Strategic and creative platforms Official Master in Advertising Strategy and Creativity

The planner and communication strategies Official Master in Advertising Strategy and Creativity

Audience analysis and strategic media planning Official Master in Advertising Strategy and Creativity

Processes and methods of conceptualization Official Master in Advertising Strategy and Creativity

Rhetoric and writing techniques Official Master in Advertising Strategy and Creativity

Rhetoric and creativity Official Master in Advertising Strategy and Creativity

Technology as a strategic and creative tool Official Master in Advertising Strategy and Creativity

Extracurricular Internship 66. Official Master in Advertising Strategy and Creativity

In-company internship Official Master in Advertising Strategy and Creativity

Communication Seminar Official Master in Advertising Strategy and Creativity

Final Master's Degree Project Official Master in Advertising Strategy and Creativity

Official Master in Advertising Strategy and Creativity

Official Master in Advertising Strategy and Creativity

Methodology of research in communication Official Master in Advertising Strategy and Creativity / Official Master in Advanced Journalism / PhD in Communication

MU extracurricular internship. Official Master in Advertising Strategy and Creativity

University Master's Degree Seminar Official Master's degree in Art Direction in Advertising

Official Master in Cultural Production and Communication

University Master's Degree Seminar Master of Advanced Studies in International Affairs / Official Master in Political and Social Communication / Official Master in Cultural Production and Communication / Official Master's degree in Art Direction in Advertising / Official Master in Advertising Strategy and Creativity / Official Master in Advanced Journalism / Official Master in Film and Television Fiction. Production, Script and Realization

Own Degrees

OSEP & New Media. Master in Digital Transformation of Marketing and Communication. Blanquerna -Havas Media Group

Digital areas. Master in Digital Transformation of Marketing and Communication. Blanquerna -Havas Media Group

Compulsory internship at Havas Media Group. Master in Digital Transformation of Marketing and Communication. Blanquerna -Havas Media Group

Strategic business outlook Industry. Master in Digital Transformation of Marketing and Communication. Blanquerna -Havas Media Group

Research and audience analysis. Master in Digital Transformation of Marketing and Communication. Blanquerna -Havas Media Group

Branding strategy. Master in Digital Transformation of Marketing and Communication. Blanquerna -Havas Media Group

Final Master Thesis. Master in Digital Transformation of Marketing and Communication. Blanquerna -Havas Media Group

Transmedia approach (Creation of interconnected ecosystems). Master in Digital Transformation of Marketing and Communication. Blanquerna -Havas Media Group

Marketing and Applied Digital Communication Seminar. Master in Digital Transformation of Marketing and Communication. Blanquerna -Havas Media Group

Extracurricular internship HAVAS. Master in Digital Transformation of Marketing and Communication. Blanquerna -Havas Media Group

Research groups

Recognised/Established Researcher | Research Group on Strategy and Creativity in Advertising and Public Relations Institut de Recerca en Comunicació i Relacions Internacionals

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