Marcos Polo López
Academic training
2017 | Universitat Ramon Llull | Doctorat en Comunicació
2011 | Facultad de Ciencias de la Comunicación Blanquerna, Universitat Ramon Llull | Màster Universitari en Estratègia i creativitat publicitàries
1992 | Facultad de Ciencias de la Comunicación, Universitat Autònoma de Barcelona | Llicenciatura Ciències de la Informació (Publicitat i Relacions Públiques)
Professional profile
Professional background
2020 - Present | Blanquerna - Universitat Ramon Llull | Director del Grau en Publicitat, Relacions Públiques i Màrqueting | Direcció de l'equip de coordinació
2015 - Present | Blanquerna - Universitat Ramon Llull | Coordinador del Màster en Estratègia i Creativitat Publicitàries | Coordinació de matèries i professorat
2014 - Present | Consultor estratègic | Consultoria d'estratègia, mitjans i marketing digital
2012 - 2020 | Blanquerna - Universitat Ramon Llull | Coordinador Grau Publicitat, Relacions Públiques i Màrqueting | Coordinació matèries i professorat
2011 - Present | Blanquerna - Universitat Ramon Llull | Professor | Professor
2009 - 2012 | DataPlanning | Director de Servei al client | Director d'equip de planificació, negociació i compra
2001 - 2009 | Mediaedge:cia | Supervisor de Planificació | Supervisor d'equip de planificació, negociació i compra
1999 - 2001 | Media Planning (actual Havas Media Group) | Director de Negociació i Compra de TV | Director d'equip de negociadors i compradors de TV
1996 - 1999 | Media Planning (actual Havas Media Group) | Cap de Planificació de Mitjans | Cap d'equip de Planificadors
1990 - 1995 | Media Planning (actual Havas Media Group) | Planificador de Mitjans | Planificador de mitjans
Awards
2017 | Universitat Ramon Llull | Premi Extraordinari de Doctorat | Tesi Doctoral
Recent teaching
Bachelor degrees and double majors
Seminar IV. Introduction to Advertising, PR and Marketing Degree in Advertising, Public Relations and Marketing
Development of Projects Degree in Advertising, Public Relations and Marketing
Techniques in Media Planning Degree in Advertising, Public Relations and Marketing
Strategy and Planning in Media Degree in Advertising, Public Relations and Marketing
Seminar VII: Agency-Advertiser Role I Degree in Advertising, Public Relations and Marketing
Seminar VIII: Agency-Advertiser Role II Degree in Advertising, Public Relations and Marketing
Doctoral and Master's degrees
Creativity and languages Official Master in Advertising Strategy and Creativity
Graphic and audiovisual production Official Master in Advertising Strategy and Creativity
Strategic and creative platforms Official Master in Advertising Strategy and Creativity
The planner and communication strategies Official Master in Advertising Strategy and Creativity
Audience analysis and strategic media planning Official Master in Advertising Strategy and Creativity
Processes and methods of conceptualization Official Master in Advertising Strategy and Creativity
Rhetoric and writing techniques Official Master in Advertising Strategy and Creativity
Rhetoric and creativity Official Master in Advertising Strategy and Creativity
Technology as a strategic and creative tool Official Master in Advertising Strategy and Creativity
Extracurricular Internship 66. Official Master in Advertising Strategy and Creativity
In-company internship Official Master in Advertising Strategy and Creativity
Communication Seminar Official Master in Advertising Strategy and Creativity
Final Master's Degree Project Official Master in Advertising Strategy and Creativity
Official Master in Advertising Strategy and Creativity
Official Master in Advertising Strategy and Creativity
Methodology of research in communication Official Master in Advertising Strategy and Creativity / Official Master in Advanced Journalism / PhD in Communication
MU extracurricular internship. Official Master in Advertising Strategy and Creativity
University Master's Degree Seminar Official Master's degree in Art Direction in Advertising
Official Master in Cultural Production and Communication
University Master's Degree Seminar Master of Advanced Studies in International Affairs / Official Master in Political and Social Communication / Official Master in Cultural Production and Communication / Official Master's degree in Art Direction in Advertising / Official Master in Advertising Strategy and Creativity / Official Master in Advanced Journalism / Official Master in Film and Television Fiction. Production, Script and Realization
Own Degrees
OSEP & New Media. Master in Digital Transformation of Marketing and Communication. Blanquerna -Havas Media Group
Digital areas. Master in Digital Transformation of Marketing and Communication. Blanquerna -Havas Media Group
Compulsory internship at Havas Media Group. Master in Digital Transformation of Marketing and Communication. Blanquerna -Havas Media Group
Strategic business outlook Industry. Master in Digital Transformation of Marketing and Communication. Blanquerna -Havas Media Group
Research and audience analysis. Master in Digital Transformation of Marketing and Communication. Blanquerna -Havas Media Group
Branding strategy. Master in Digital Transformation of Marketing and Communication. Blanquerna -Havas Media Group
Final Master Thesis. Master in Digital Transformation of Marketing and Communication. Blanquerna -Havas Media Group
Transmedia approach (Creation of interconnected ecosystems). Master in Digital Transformation of Marketing and Communication. Blanquerna -Havas Media Group
Marketing and Applied Digital Communication Seminar. Master in Digital Transformation of Marketing and Communication. Blanquerna -Havas Media Group
Extracurricular internship HAVAS. Master in Digital Transformation of Marketing and Communication. Blanquerna -Havas Media Group
Research groups
Recognised/Established Researcher | Research Group on Strategy and Creativity in Advertising and Public Relations Institut de Recerca en Comunicació i Relacions Internacionals
