Blanquerna Ramon Llull University

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Dual degree in Advertising, Public Relations and Marketing and Journalism and Corporate Communication

Enrolment open

alumnes a l'entrada de la FCRI
  • Modality
    In-person
  • Languages
    Catalan, Spanish, English
  • Duration
    5 years
  • Date
    September 2026
  • Location

    Blanquerna-URL - Plaça Joan Coromines. 08001 Barcelona

  • Faculty

    School of Communication and International Relations

Who is it for?

Studying the Double Degree in Advertising, Public Relations and Marketing and Journalism and Corporate Communication at the Blanquerna School of Communication and International Relations in Barcelona is a great opportunity for students who wish to attain a hybrid profile in the disciplines most closely linked to marketing strategy and business/institutional communication, where there are emerging, multidisciplinary sectors that are constantly changing as a result of technological innovation and new forms of social and business communication.

Great scope for professional growth

The extensive experience of the School's teaching staff and their permanent contact with professional activity allows us to constantly adapt the content of the course to changes in the digital and mobile ecosystem.

Communication media

Journalism in all types of channel: television, press, radio and digital media.

Corporate communication

Creation of content and communication strategies for companies and institutions.

Marketing

To give our brand a differentiated personality to stand out from the competition.

Advertising

To give persuasive information about the brand.

Public relations

To improve the brand's reputation among its audiences.

If you choose the Double Degree in Advertising, Public Relations and Marketing and Journalism and Corporate Communication, you are choosing...

A guaranteed future career.

  • Professors working in the sector: renowned professionals.
  • Emerging and constantly growing sector.
  • High employment rate.
  • Business network and internships.
  • Alumni: Professional chapters for network communication.
  • International outlook.
  • Permanent contact with working equipment.
  • Innovative facilities and state-of-the-art equipment.
  • Humanistic learning: rigorous and high-quality (two years in common with the bachelor's degrees in communication).
  • Seminars: close contact and tutoring of the student.

Alumnes FCRI, seminari taula rodona

Specializations

Journalism and Corporate Communication
The course provides students with the skills and knowledge to successfully join the professional communication sector, either in the media or in companies, government bodies and other organizations, where corporate communication plays an increasingly important role.

Advertising, Public Relations and Marketing
The subjects of the Bachelor's Degree in Advertising, Public Relations and Marketing provide students with skills and knowledge in all three disciplines. They thus develop a versatile profile that allows them to have successful careers in the professional sector.

The student will learn about the specialized areas of each of the degrees:

Audio-visual creativity

Advertising strategy and management

Public relations strategy and management

Media

Audio-visual narrative

Business communication

A unique methodology based on personalized learning

The Blanquerna methodology is based on seminars, a core element in achieving personalized and qualitative learning and holistic training that includes not only academic and professional competencies but also personal and human skills.

Master classes

With a focus on subjects with a theoretical component, master classes are taught by professionals and experts in a particular field, who offer guidance and support to their tutees in their particular disciplines, and build an ongoing academic and personal development relationship.

Seminars

Seminar tutors work 6 hours a week with a maximum of 12 students. This establishes a relationship of trust between tutor and tutee and allows the monitoring of each tutees' progress. These sessions also help students to see the connections between what they are studying and their future professional careers.

Internships

We have agreements with leading multinational companies in the country, as well as private companies, and internal and external communication, business, marketing and public relations departments. The School has an agreement with more than 1,200 companies.

Studies abroad

Studying abroad is a life-changing experience. We offer you the opportunity to take part in various exchange programs and internships abroad, as well as to participate in a variety of international cooperation programs.

FPCEE Entrada

Study for a double major

Study for two majors simultaneously, consecutively or following a track tailored to you

estudiants internacionals

Students from abroad

Blanquerna is a university with an international vision. Every year, we welcome students from all over the world wishing to study a full bachelor degree at our center. You could be among them.

Academic information

Facultat de Comunicació i Relacions Internacionals

SubjectCreditsAcademic type
First semester
General Sociology 3Core curriculum
History of Contemporary Thought 6Core curriculum
Theory of Communication and Information 6Core curriculum
Language I. Catalan Language 3Core curriculum
Language II. Spanish Language 3Core curriculum
Seminar I. Introduction to Communication 8Core curriculum
English 1 3Compulsory
Second semester
Language and Techniques in Image and Sound 3Compulsory
Information Management 4Compulsory
Sociology of Communication 3Core curriculum
Aesthetics 4Compulsory
Language III. Text Types 3Core curriculum
Seminar 2. Narration 8Core curriculum
English 2 3Compulsory

SubjectCreditsAcademic type
Nineth semester
Ethics of Communication I 3Core curriculum
Theory and Techniques in Public Relations 3Compulsory
Digital Marketing 3Optional
Company Management in Advertising and PR. Business Management 4Compulsory
Seminar VII: Agency-Advertiser Role I 8Compulsory
Final Degree Project I 6Final degree project
Free Elective I
Off-campus Internship 6Optional
Psychology of Communication 3Optional
International Relations 3Optional
Religious Journalism 3Optional
Tenth semester
Seminar VIII: Agency-Advertiser Role II 8Compulsory
Final Degree Project II 6Final degree project
Ethics of Communication II 3Core curriculum
Strategies in Public Relations 3Optional
International Marketing 4Compulsory
Strategy and Planning in Media 3Compulsory
Free Elective II
History of Literature 3Optional
Communication, Culture and Spirituality 3Optional
Cross-Cultural Communication 3Optional
You have to choose 6 credits among the Free Electives (I,II)

We make it easy, so you can choose whatever you want to study

Course fees are paid in installments without any interest. At the time of enrollment, 50% of the total cost of the credits for which the student is enrolled must be paid*; the remaining 50% is split into nine monthly installments (from October to June) payable by direct debit.

The tuition fee / credit of degrees is regularized each academic year for all courses.

Tuition fee for the 2026–27 academic year

Tuition fee per credit first course
€183,29
Total first-year tuition fees for 2025-26
€10.997,40

Advertising and journalism, creativity and information

The Double Degree in Advertising, Public Relations and Marketing and Journalism and Corporate Communication has a broad career path, with a highly diverse range of career opportunities in the field of communication.

Journalism and Corporate Communication

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Media managers

They are the journalists in charge of the teams of newspapers, television channels and audio-visual production companies, radio stations and various programs.

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Section heads and editors-in-chief

The media can be divided into subject areas such as international, politics, economics, technology, culture and sports, among others, led by journalists.

redacció

Copywriting

Reporting previously obtained and verified information is essential to journalism.

Noia mirant ordinador des de casa

Opinion pieces

Writing opinion pieces is part of the journalist's work.

Estudis de ràdio

Radio and podcast

The audio world, both radio and digital, with podcasts, is experiencing a peak.

Alumnes de periodisme a control de plató

Production

Preparing subjects and contact with interviewees are tasks carried out by media producers.

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TV presenters

Journalists who work in front of the camera, hosting television programs, are presenters.

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Television reporting / ENG

A TV reporter is a professional journalist.

FCRI MU PeriodismeAvançat

Digital content

The media increasingly demand more and more professionals with digital talent to develop content for platforms and social networks. They are also in great demand for corporate communication.

FCRI M GlobalCommunication

Correspondents

Ensuring news coverage from different parts of the world is absolutely necessary.

càmera

Photojournalism

Photojournalists play an essential role by showing reality in images.

FCRI MU DireccioArt

Design, layout and art management

FCRI M ComunicacioCorporativa

Gender editing

The growing sensitivity to equality between people has brought about the creation of the figure of gender editor.

FPCEE Oficina GE

Verification

Journalists also work in verification teams to combat disinformation.

Estudiants Blanquerna a roda de premsa

Press officer

Journalist in charge of media relations.

FCRI màster professor

Communications management

A professional who sets the institution's communication strategy.

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Account managers and consultants

Communication agencies hire journalists to manage the communication of the companies and institutions they work for.

FCRI MU ComunicacionPolitica

Spokesperson or spokesperson trainer

A professional specialized in speaking to the organization's target audiences.

Advertising, Public Relations and Marketing

FCRI MU DireccioArt

Creativity (copywriting, art management, planning)

The dream of some graduates is to give vent to their creativity and win awards as a copywriter, art director or planner in an agency.

Borsa de Treball

Managing advertising accounts

Manage large advertising campaigns by renowned brands, acting as an executive for leading companies in the sector.

FCRI M TransformacioDigital

Digital marketing

The digital and social media world opens up endless professional opportunities that are increasingly interesting and specialized.

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Product manager

Product definition, communication and sales in a company's marketing department.

FCRI MU Estrategia

Brand manager

Product and corporate branding in a company's marketing department.

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Branded content

Creation of content by the brand, outside the usual advertising formats.

Members of the Council

Coordination

Faculty

Judith Calzada Duaigües

Judith Calzada Duaigües

Daniel Esparza Olivero

Daniel Esparza Olivero

Application for admission

The application process for a place in the 2026-2027 academic year begins on October 29, 2025, and consists of three phases:

  1. Application for admission
  2. Admission
  3. Enrollment

1. Application for admission

The application for a place can be made online or in person and entitles the applicant to participate in the admission process.

It can be done via the Application for admission button on the page for each degree, or directly from here, and requires:

  1. Registering in the single registration system and creating a user account (if not done previously).
  2. Making a payment of €50 (non-refundable) for admission rights and procedures. This can be done with a credit or debit card through a secure and confidential process with BBVA bank.
  3. Uploading the documentation to the document repository before the deadline for the place application process.
  • Identification document (DNI, NIE, Passport)
  • Certification of university entrance qualifications (PAU (University Entrance Exams), CFGS (Higher-Level Vocational Training), International Baccalaureate Diploma, etc.) if available at the time of applying for a place.

It can be done at the School itself, by going to the Student Information and Guidance Service (SIOE), and the following must be submitted:

  1. Photocopy of the identification document (DNI, NIE, Passport)
  2. Photocopy of the certification of university entrance qualifications (PAU (University Entrance Exams), CFGS, International Baccalaureate Diploma, etc.) if available at the time of applying for a place.
  3. Payment of €50 (non-refundable) for admission rights and procedures. This can be made in cash or with a credit or debit card.

IMPORTANT - BACHELOR'S DEGREE IN PSYCHOLOGY AND BACHELOR'S DEGREE IN NURSING: Students from High School (Batxillerat):

If, at the time of submitting the application for a place in the degrees in Psychology or Nursing, as well as for simultaneous studies in either of these two degrees (e. g., Psychology and Speech and Language Therapy, or Nursing and Nutrition), the final High School and PAU (University Entrance Exams) grades are already available and are equal to or higher than 7, the applicant will be called to enroll once admitted.

If the final entrance grades for High School and PAU (University Entrance Exams) are not available, an official certificate from the educational center must be attached, containing the average grade for the first year or the final High School grade. Once this certificate is submitted, there are two options:

Option 1. If the grade is equal to or higher than 7, the student will be called to make a conditional enrollment and may choose a shift while places are available.

Option 2. If the grade is lower than 7, the student may participate in the June place allocation, which will be based on the submitted grade as the first criterion and the date of payment of the place application as the second criterion. From the date on which the final grade of the university entrance exams becomes available, if there are still places available, only students who have submitted the certificate with their final admission grade will take part in the allocation process.

Note: In the case of students from international high schools, an official document from the school of origin must be submitted with the final average grade for the course and its equivalence to the Spanish system.

IMPORTANT - BACHELOR'S DEGREE IN PSYCHOLOGY AND BACHELOR'S DEGREE IN NURSING: Students from Higher-Level Vocational Training (CFGS):

If, at the time of submitting the application for a place in the degrees in Psychology or Nursing, as well as for simultaneous studies in either of these two degrees (e. g., Psychology and Speech and Language Therapy, or Nursing and Nutrition), the final CFGS grade is already available and is equal to or higher than 8, the applicant will be called to enroll once admitted.

If the entrance grade (neither provisional nor final) for CFGS is not available, applications for a place in the aforementioned studies can be formalized, and the student will participate in the June place allocation, which will be based on the final grade submitted via an official certificate from the educational center containing the final average grade of the qualification. The grade mentioned will be considered as the first criterion, and the date of payment of the place application as the second criterion. For the Bachelor's Degree in Psychology, 10% of places will be reserved for students from this pathway. For the Bachelor's Degree in Nursing, 30% of places will be reserved for students from this pathway.

IMPORTANT – DEGREE IN PSYCHOLOGY AND DEGREE IN NURSING: Students coming from previously started university studies:

If, at the time of applying for a place in the Psychology or Nursing degree programs, as well as for any double degree involving either of these programs (e.g., Psychology and Speech Therapy or Nursing and Nutrition), the applicant has already begun university studies, they must contact the Faculty’s Student Information and Guidance Service.

2. Admission

Approximately within two working days after the place application, the student will be informed by email about their admission. If admitted, the same message will invite them to formalize enrollment, including instructions on when and how to complete the procedure.

The criterion used to call admitted students to formalize enrollment will be the order of payment of the place application. For degrees with more than one shift, note that a shift may fill up during the enrollment period. The place will be definitive once the student has submitted the documentation with the final university entrance information and the first enrollment payment has been made.

For degrees taught in English, students must demonstrate a minimum B2 level of English to be admitted. The level can be accredited through the level test that all degree students must take before starting their program. To prove the minimum level, an official language certificate of B2 or higher can also be submitted: IELTS (6-7), TOEFL (IBT 90-110), CAMBRIDGE, or Official Language Schools, obtained within the last two years. Certificates from other organizations will not be accepted. The certificate does not exempt students from taking the level test to determine the English level for the first year.

It is the student's responsibility to have a level equivalent to B2 in the language of instruction of the degree to properly follow classes

3. Enrollment

The student called to enroll may choose between two options, depending on whether they already have the definitive entrance pathway or not.

  • Conditional Enrollment

Enrollment in the degree can be formalized before passing the PAU (University Entrance Exams) or CFGS or having the entrance pathway. Enrollment will be conditional on the presentation of the corresponding admission pathway. This option secures the place and allows choosing the shift, in the case of degrees with more than one shift, while places are available.

If the student does not obtain the entrance pathway, the enrollment fee will be refunded, but they will lose the place, preference in shift selection, and the amount paid for the place application (€50). If places remain available in July, they may choose to stay on the waiting list until September, and the money will be held, but they will no longer have preference for shift selection. If they do not obtain the entrance pathway by September, the enrollment fee paid will be refunded.

  • Final enrollment

It will be formalized if, at the time of processing the enrollment, the student already has the university entrance pathway. They may opt for the available places and shifts.

IMPORTANT: Degrees with more than one shift may exhaust places in a specific schedule with conditional enrollment. The required documentation must be uploaded via the Document Repository.

The place will be definitive once the student has submitted the documentation with the final university entrance information and the first enrollment payment has been made.

NOTE: Students in the Communication Degrees must take an English level test that will not be exclusionary for admission but will determine the level at which they start the first year. Each student will be informed of the test date and time by email.

Studies can be paid upfront and/or in interest-free installments. If payment by installment is selected, upon enrollment the student will have two business days to pay 50% of the total cost of the enrolled credits, using their chosen form of payment; this payment will not be taken by direct debit. The remaining 50% will be divided into nine monthly payments from October to June via bank direct debit from the account provided at the time of enrollment. Prices for each academic year are updated annually.

Once payment is made, the corresponding receipt of enrollment can be viewed in the student's Document Repository and via the student's portal.

INTERNATIONAL OR FOREIGN STUDENTS

For the foreign student admission process, the following considerations and requirements must be taken into account in accordance with the prevailing regulations.

Students must apply to the Universidad Nacional de Educación a Distancia (UNED) to obtain the credential certifying that they meet the requirements to access university studies within the state education system (UNED Credential). Therefore, they do not need to take the PAU (University Entrance Exams), but without the mentioned credential, they cannot enroll in our degrees.

The education systems that can be accessed through this pathway are: Germany, Andorra, Austria, European Schools (European baccalaureate), International Baccalaureate, Belgium, Bulgaria, Croatia, Denmark, Slovakia, Slovenia, Estonia, Finland, France, Greece, Hungary, Ireland, Iceland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Norway, the Netherlands, Poland, Portugal, the United Kingdom, the Czech Republic, Romania, Sweden, Switzerland, China and Cyprus.

These students may access our degrees by submitting the homologation of the High School diploma from the Spanish Ministry of Education or from the autonomous communities with transferred competence, such as the Generalitat de Catalunya. Proof of application for convalidation will be sufficient for students to enroll and begin taking a bachelor's degree course, however full enrollment is conditional on convalidation being confirmed. Bear in mind that convalidating studies can take more than three months to complete, so this process should be done in parallel with the admissions process to our bachelor's degrees. If the convalidation resolution is not obtained in the terms requested by the interested party, the results of any exams taken, or the enrollment made as a result thereof, are rendered null and void.

Contact

For any questions or inquiries about the place application or enrollment process, contact [email protected]

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