To give our brand a differentiated personality to stand out from the competition.
Blanquerna-URL - Plaça Joan Coromines. 08001 Barcelona
School of Communication and International Relations
Those who have a passion for persuasive communication, brand and company communication, and marketing, with special emphasis on audio-visual and technological aspects.
Audio-visual communication has strong social and business roots and is playing an increasingly significant role in our society. This double degree offers numerous professional and creative opportunities in an expanding sector with a great future.
The School has been training professionals in persuasive communication for upwards of twenty years, with a preparation geared towards the profiles most in demand in the sector. The triple training in advertising, public relations and marketing that our students receive is in sync with other prestigious universities in Europe and the United States. The complementary nature of the course in audio-visual communication enables us to offer distinctive top-level training.
The main areas studied are:
To give our brand a differentiated personality to stand out from the competition.
To give persuasive information about the brand.
To improve the brand's reputation among its audiences.
To create all kinds of audio-visual products. You will learn how to implement an idea to make it succeed, starting with planning and going on to filming and post-production.
To prepare everything involved in creating the audio-visual product to make it a success. Learn how and where to look for funding, hire technical and artistic staff, to organize a shoot, and distribute and publicize your audio-visual product nationally and internationally.
How to create dialogues, scenes, and sequences in the audio-visual product. To master production mechanisms with the tools you need to transform your ideas into a full script.
A guaranteed future career.
Advertising, Public Relations and Marketing
The subjects of the Bachelor Degree in Advertising, Public Relations and Marketing provide students with skills and knowledge in all three disciplines. They thus provide a versatile profile that allows students to develop successful careers in the professional sector.
In a rapidly changing professional field where knowledge is constantly developing, the bachelor degree in Audio-visual Communication teaches you to respond to the demands of the sector.
The student will learn about the specialized areas of each of the degrees:
The Blanquerna methodology is based on seminars, a core element in achieving personalized and qualitative learning and holistic training that includes not only academic and professional competencies but also personal and human skills.
With a focus on subjects with a theoretical component, master classes are taught by professionals and experts in a particular field, who offer guidance and support to their tutees in their particular disciplines, and build an ongoing academic and personal development relationship.
Seminar tutors work 6 hours a week with a maximum of 12 students. This establishes a relationship of trust between tutor and tutee and allows the monitoring of each tutees' progress. These sessions also help students to see the connections between what they are studying and their future professional careers.
We have agreements with leading multinational companies in the country, as well as private companies, and internal and external communication, business, marketing and public relations departments. The School has an agreement with more than 1,200 companies.
Studying abroad is a life-changing experience. We offer you the opportunity to take part in various exchange programs and internships abroad, as well as to participate in a variety of international cooperation programs.
Blanquerna is a university with an international vision. Every year, we welcome students from all over the world wishing to study a full bachelor degree at our center. You could be among them.
The curriculum for the Double Degree in Audio-visual Communications and Advertising, Public Relations and Marketing includes basic, compulsory and elective courses, internships, and a thesis, taught over 10 semesters (5 years) from September to May. Within this curriculum, you will be able to choose different specialization tracks according to the type of professional profile you want to develop. You can see it in detail below:
|Theory of Communication and Information||6||Core curriculum|
|General Sociology||3||Core curriculum|
|History of Contemporary Thought||6||Core curriculum|
|Language I. Catalan Language||3||Core curriculum|
|Language II. Spanish Language||3||Core curriculum|
|Seminar I. Introduction to Communication||8||Core curriculum|
|Language and Techniques in Image and Sound||3||Compulsory|
|Sociology of Communication||3||Core curriculum|
|Language III. Text Types||3||Core curriculum|
|Seminar 2. Narration||8||Core curriculum|
|Introduction to Advertising, PR and Marketing||6||Core curriculum|
|Introduction to Journalism and Corporate Communication||6||Core curriculum|
|Introduction to Audiovisual Communication||6||Core curriculum|
|Seminar III. Professional Communication||8||Compulsory|
|Contemporary Political and Social History||3||Compulsory|
|Fundamentals in Marketing||3||Compulsory|
|Seminar IV. Introduction to Advertising, PR and Marketing||8||Compulsory|
|Audiences and Markets||3||Compulsory|
|Basic Principles in Design||4||Compulsory|
|Narrative of Audiovisual Genres||3||Compulsory|
|Introduction to Economy||4||Compulsory|
|Techniques in Media Planning||3||Compulsory|
|Theory and Techniques in Public Relations||3||Compulsory|
|Conceptualisation in Advertising and Public Relations||3||Compulsory|
|Strategic Planning in Advertising and PR: the Planner||3||Compulsory|
|Seminar V: Strategies in Communication I||8||Compulsory|
|Development of Audiovisual Projects||3||Compulsory|
|Development of Projects||4||Compulsory|
|Strategic and Operational Marketing||3||Compulsory|
|Seminar VI: Strategies in Communication II||8||Compulsory|
|Final Degree Project I||6||Final degree project|
|Seminar VII: Agency-Advertiser Role I||8||Compulsory|
|Fundamentals of Script Writing||3||Compulsory|
|Seminar V: Specialisation in Audiovisual I||8||Compulsory|
|Seminar VI: Specialisation in Audiovisual II||8||Compulsory|
|Strategy and Planning in Media||3||Compulsory|
|Final Degree Project II||6||Final degree project|
|Seminar VIII: Agency-Advertiser Role II||8||Compulsory|
|Company Management in Advertising and PR. Business Management||4||Compulsory|
|Corporate Identity and Culture||3||Optional|
|Ethics of Communication I||3||Core curriculum|
|Structure of the Cinema Industry||4||Compulsory|
|Final Degree Project I||6||Final degree project|
|Seminar VII: Audiovisual Products and Formats I||8||Compulsory|
|Free Elective I|
|Psychology of Communication||3||Optional|
|Ethics of Communication II||3||Core curriculum|
|Creativity Techniques and Production Process||3||Optional|
|Trends and Criticism of Contemporary Cinema||4||Compulsory|
|Structure of the TV Industry||3||Compulsory|
|Final Degree Project II||6||Final degree project|
|Seminar VIII: Audiovisual Products and Formats II||8||Compulsory|
|Free Elective II|
|Communication, Culture and Spirituality||3||Optional|
|History of Literature||3||Optional|
|You have too choose 6 credits among the Free electives (I,II)|
The double degree has a broad career path, with a very diverse range of job opportunities.
To develop the creative and technical processes used to construct audio-visual fictional and documentary narrative with a distinctive approach.
To apply narrative and aesthetic construction tools to create projects, the first step in the conception of all audio-visual formats, both fiction and non-fiction.
To undertake and coordinate audio-visual projects in different formats, managing talent, funding, and equipment in order to execute them according to the profile and demands of the audio-visual sector.
To develop the creative and technical processes used in scenography and create the visual identity of audio-visual content.
To develop creative and technical processes (camera work and lighting) for the images used in audio-visuals.
To develop creative and technical processes for sound recording and post-production.
To develop the creative and technical processes used to introduce structure and rhythm in fiction and non-fiction.
To develop creative and technical processes to construct audio-visual narrative in TV fiction.
To develop creative and technical processes to construct audio-visual narrative in TV entertainment.
To develop creative and technical processes for directing audio-visuals linked to the world of advertising.
To develop creative and technical processes for directing audio-visuals intended to promote the music sector.
To develop creative and technical processes for directing audio-visuals linked to the world of fashion.
To host and present news and entertainment programs on television.
Managing relations with advertisers, coordinating the internal tasks of the agency to provide a service to the customer.
Creation of the idea, the concept, and its application from the written (copy) or visual (art) viewpoint.
Creating, adapting or renewing a brand's personality through its positioning, purpose or values.
Delivering the advertiser's message to various audiences, by purchasing advertising space in conventional or digital media.
Designing, planning or producing conventions, congresses, festivals or other types of events.
Product definition, communication and sales in a company's marketing department.
Applying tools and techniques to the digital environment, especially focusing on new forms of digital communication.
Creation of content by the brand, outside the usual advertising formats.
Product and corporate branding in a company's marketing department.
Providing content related to the brand, via videos, texts or posters, depending on the network.
Managing the relationship between companies and the media, taking care of the brand's reputation.
As part of a company's corporate communication.
Sandra Balsells Cubells
Jaume Benet Busquets
Carlos Miguel Ruiz Caballero
The admissions process for the 2023-2024 academic year begins on November 7, 2022. After closing, pre-enrollment will remain open in those bachelor's degrees that have places available.
There are a number of different pathways for students to access a bachelor's degree at the School:
University studies begun but not completed. Students who have begun their university studies and wish to change their degree or their university may access a new degree via this option. At least 30 ECTS credits must be recognized for the new degree to be taken.
Completed university studies. If the student has previously completed any university degree, they can access all the degrees offered at the School.
Two bachelor's degrees in 5 years.
Increased career opportunities.
Versatile communicator profile: journalism-advertising, journalism-audio-visual, advertising-audio-visual.
Possibility to take more internships.
Intensive morning and afternoon.
The admission process for bachelor's degree studies at the School is carried out in 4 stages:
Pre-enrollment entitles you to take part in the admission process and can be done virtually or in person.
Online pre-enrollment can be accessed from the pre-enrollment button on each bachelor's degree web page, or directly from here. You need to:
Note: For courses with more than one timetable option, admission is granted by order of conditional enrollment and persons completing enrollment in July, if a timetable choice is still available, must bear in mind that enrollment will be carried out by order of pre-enrollment.
In-person pre-enrollment can be done on-site at the School, by visiting the Student Information and Orientation Service (SIOE) and submitting the following:
The Blanquerna School of Health Sciences has its own admission tests suitable for the degrees offered and these are held once pre-enrollment is completed. Applicants who pass the admission tests will be able to access enrollment, which remains conditional upon passing the University Entrance Exams (PAU) or completing their higher education training course. The test will be in-person. It will only be taken online if the prospective student resides abroad or in another autonomous community of Spain.
The planned schedule of admission tests is:
First test on Wednesday, January 18 at 5 p.m.
Second test on Saturday, February 18 at 10 a.m.
Third test on Wednesday, March 29 at 5 p.m.
Fourth test on Saturday, May 6 at 10 a.m.
Fifth test on Thursday, June 29 at 10 a.m.
After this date, in the event that there are places available in any bachelor's degree course, new admission tests will be scheduled. The date of this test is assigned upon pre-enrollment and is recorded on the corresponding pre-enrollment receipt, which students can always consult in their document repository. Students who reside outside Catalonia and Andorra and have proven difficulties in taking the test in person on the assigned day may change the date or request to do so online.
The admission test for bachelor's degrees in Communication comprises:
The admission test for the bachelor's degree in International Relations, the bachelor's degree in Global Communication Management and the double bachelor's degree in Journalism and International Relations comprises:
All this joint information determines whether or not the candidate is admitted to the degree. The student must demonstrate an overall English level of B2 in order to be admitted to the degree in International Relations (or the double degree in Journalism) and the degree in Global Communication Management.
For bachelor's degrees in Communication, it comprises:
At the start of the academic year, admitted students will have to take an English level test for the degrees in Communication, which will be in-person and will serve to assign the group of the compulsory subject.
For the bachelor's degree in International Relations, the bachelor's degree in Global Communication Management and the double bachelor's degree in Journalism and International Relations, the test comprises:
The interview comprises three sections:
All this information determines whether or not the candidate is admitted to the degree. The student must demonstrate an overall English level of B2 in order to be admitted to the degree in International Relations (or the double degree in Journalism). Subsequently, students admitted through the online test who enroll in the degree will be invited to Barcelona to complete the written part of the entrance test and to finish assigning them the corresponding level of English for the first semester. The grades for the compulsory English subjects from which a student is exempt are also derived from the entrance test. Together with the written part of the English test, they also take the current affairs test to assess their knowledge of internationally important events.
A few days after taking the admission test, students will be informed, via email, of the admission resolution (suitable or not suitable). In the case of being deemed suitable for admission, in the same email students will be invited to enroll during the next enrollment call according to the places available, and instructions on when and how to enroll will be provided.
The criterion used to call admitted students for enrollment in the two enrollment periods (conditional and final) is by order of pre-enrollment. It is important to bear in mind one timetable option may fill up during the (conditional) enrollment period. Admission will be confirmed as final if the student delivers the necessary documentation with their university admission test, entrance exam or CFGS, and completes final enrollment.
Persons admitted for enrollment can choose between two options, depending on whether or not they already have an admission pathway:
Note: The criterion used to call admitted students for enrollment in the two enrollment periods (conditional and final) is by order of pre-enrollment. It is important to bear in mind one timetable option may fill up during the (conditional) enrollment period. Admission will be confirmed as final if the student delivers the necessary documentation with their university admission test, entrance exam or CFGS, and completes final enrollment in July.
Note: The required documentation must be uploaded through the document repository.
Studies can be paid upfront and/or in interest-free installments. If payment by installment is selected, upon enrollment the student will have two business days to pay 50% of the total cost of the enrolled credits, using their chosen form of payment; this payment will not be taken by direct debit. The remaining 50% is split into nine monthly installments, from October to June, payable by direct debit using the bank account number provided upon enrollment. Prices are updated each academic year.
For the foreign student admission process, the following considerations and requirements must be taken into account in accordance with the prevailing regulations.
Students must apply to the Universidad Nacional de Educación a Distancia (UNED) to obtain the credential certifying that they meet the requirements to access university studies within the state education system (UNED Credential). They do not have to sit the University Entrance Exams; however, without the credential they will not be able to enroll in our bachelor's degrees.
The education systems that can be accessed through this pathway are: Germany, Andorra, Austria, European Schools (European Baccalaureate), International Baccalaureate, Belgium, Bulgaria, Croatia, Denmark, Slovakia, Slovenia, Estonia, Finland, France, Greece, Hungary, Ireland, Iceland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Norway, the Netherlands, Poland, Portugal, the United Kingdom, the Czech Republic, Romania, Sweden, Switzerland, China and Cyprus.
Can access our bachelor's degrees by presenting the convalidation of their Baccalaureate qualification by the Ministry of Education of the Spanish State or the duly authorized Autonomous Communities, as is the case of the Generalitat de Catalunya. Proof of application for convalidation will be sufficient for students to enroll and begin taking a bachelor's degree course, however full enrollment is conditional on convalidation being confirmed. Bear in mind that convalidating studies can take more than three months to complete, so this process should be done in parallel with the admissions process to our bachelor's degrees. If the convalidation resolution is not obtained in the terms requested by the interested party, the results of any exams taken, or the enrollment made as a result thereof, are rendered null and void. For any doubts or queries about the pre-enrollment or enrollment process, please contact the admissions department/academic secretary: [email protected]
El pagament dels estudis es fa de manera fraccionada i sense cap tipus d'interès. En el moment de la inscripció, es fa efectiu el 50 % del cost total dels crèdits matriculats*; el 50% restant es reparteix en nou mensualitats (d'octubre a juny) mitjançant domiciliació bancària.
El preu/crèdit de les titulacions es regularitza cada any acadèmic per a tots els cursos.
Excellence is the future