Blanquerna Ramon Llull University

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Dual degree in Audio-visual Communication and Advertising, Public Relations and Marketing

Enrolment open

alumnes a l'edifici de la FCRI
  • Modality
    In-person
  • Languages
    Catalan, Spanish, English
  • Duration
    5 years
  • Date
    September 2026
  • Location

    Blanquerna-URL - Plaça Joan Coromines. 08001 Barcelona

  • Faculty

    School of Communication and International Relations

Who is it for?

Those who have a passion for persuasive communication, brand and company communication, and marketing, with special emphasis on audio-visual and technological aspects.

Audio-visual communication has strong social and business roots and is playing an increasingly significant role in our society. This double degree offers numerous professional and creative opportunities in an expanding sector with a great future.

Great scope for professional growth

The School has been training professionals in persuasive communication for upwards of twenty years, with a preparation geared towards the profiles most in demand in the sector. The triple training in advertising, public relations and marketing that our students receive is in sync with other prestigious universities in Europe and the United States. The complementary nature of the course in audio-visual communication enables us to offer distinctive top-level training.

The main areas studied are:

Marketing

To give our brand a differentiated personality to stand out from the competition.

Advertising

To give persuasive information about the brand.

Public relations

To improve the brand's reputation among its audiences.

Execution

To create all kinds of audio-visual products. You will learn how to implement an idea to make it succeed, starting with planning and going on to filming and post-production.

Production

To prepare everything involved in creating the audio-visual product to make it a success. Learn how and where to look for funding, hire technical and artistic staff, to organize a shoot, and distribute and publicize your audio-visual product nationally and internationally.

Screenplay

How to create dialogues, scenes, and sequences in the audio-visual product. To master production mechanisms with the tools you need to transform your ideas into a full script.

If you choose the Double Degree in Advertising, Public Relations and Marketing and Audio-visual Communication, you are choosing...

A guaranteed future career.

  • The fusion of two growing and interrelated worlds, where technology, innovation and creativity go hand in hand. With a high demand for various professional profiles.
  • Professors working in the sector: renowned professionals.
  • An extensive network of companies for internships.
  • Scholarship Program.
  • International outreach: agreements with universities and companies.
  • Innovative, constantly renewed technical equipment for student use.
  • Rigorous, high-quality humanistic tuition (two years in common with the bachelor degrees in communication).
  • Seminars: small groups, close contact and student tutoring program.
  • High employment rate
  • Alumni: Network of former students for professional contacts around the world. Professional chapters for network communication.
Doble grado en Comunicación Audiovisual y Publicidad, Relaciones Públicas y Marketing

A unique methodology based on personalized learning

The Blanquerna methodology is based on seminars, a core element in achieving personalized and qualitative learning and holistic training that includes not only academic and professional competencies but also personal and human skills.

Master classes

With a focus on subjects with a theoretical component, master classes are taught by professionals and experts in a particular field, who offer guidance and support to their tutees in their particular disciplines, and build an ongoing academic and personal development relationship.

Seminars

Seminar tutors work 6 hours a week with a maximum of 12 students. This establishes a relationship of trust between tutor and tutee and allows the monitoring of each tutees' progress. These sessions also help students to see the connections between what they are studying and their future professional careers.

Internships

We have agreements with leading multinational companies in the country, as well as private companies, and internal and external communication, business, marketing and public relations departments. The School has an agreement with more than 1,200 companies.

Studies abroad

Studying abroad is a life-changing experience. We offer you the opportunity to take part in various exchange programs and internships abroad, as well as to participate in a variety of international cooperation programs.

FPCEE Entrada

Study for a double major

Study for two majors simultaneously, consecutively or following a track tailored to you

estudiants internacionals

Students from abroad

Blanquerna is a university with an international vision. Every year, we welcome students from all over the world wishing to study a full bachelor degree at our center. You could be among them.

Academic information

Facultat de Comunicació i Relacions Internacionals

Curriculum

The curriculum for the Double Degree in Audio-visual Communications and Advertising, Public Relations and Marketing includes basic, compulsory and elective courses, internships, and a thesis, taught over 10 semesters (5 years) from September to May. Within this curriculum, you will be able to choose different specialization tracks according to the type of professional profile you want to develop. You can see it in detail below:

SubjectCreditsAcademic type
First semester
Theory of Communication and Information 6Core curriculum
General Sociology 3Core curriculum
History of Contemporary Thought 6Core curriculum
Language I. Catalan Language 3Core curriculum
Language II. Spanish Language 3Core curriculum
Seminar I. Introduction to Communication 8Core curriculum
English 1 3Compulsory
Second semester
Language and Techniques in Image and Sound 3Compulsory
Information Management 4Compulsory
Sociology of Communication 3Core curriculum
Aesthetics 4Compulsory
Language III. Text Types 3Core curriculum
Seminar 2. Narration 8Core curriculum
English 2 3Compulsory

We make it easy, so you can choose whatever you want to study

Course fees are paid in installments without any interest. At the time of enrollment, 50% of the total cost of the credits for which the student is enrolled must be paid*; the remaining 50% is split into nine monthly installments (from October to June) payable by direct debit.

The tuition fee / credit of degrees is regularized each academic year for all courses.

Tuition fee for the 2026–27 academic year

Preu per crèdit primer curs
€183,29
Preu total 1r curs 2025-26
€10.997,40

Audio-visual communication and advertising, the most creative communication

The double degree has a broad career path, with a very diverse range of job opportunities.

Audio-visual communication

directora de cinema fcri

Film direction

To develop the creative and technical processes used to construct audio-visual fictional and documentary narrative with a distinctive approach.

guió de cinema fcri

Screenplay

To apply narrative and aesthetic construction tools to create projects, the first step in the conception of all audio-visual formats, both fiction and non-fiction.

set exterior producció cinema fcri

Production

To undertake and coordinate audio-visual projects in different formats, managing talent, funding, and equipment in order to execute them according to the profile and demands of the audio-visual sector.

fcri stock

Art direction

To develop the creative and technical processes used in scenography and create the visual identity of audio-visual content.

storyboard fcri

Directing photography

To develop creative and technical processes (camera work and lighting) for the images used in audio-visuals.

disseny de so cine fcri

Sound design

To develop creative and technical processes for sound recording and post-production.

Sales de postproducció de vídeo

Staging

To develop the creative and technical processes used to introduce structure and rhythm in fiction and non-fiction.

FCRI MU Ficcio

TV fiction showrunner

To develop creative and technical processes to construct audio-visual narrative in TV fiction.

Control Plató FCRI

TV production

To develop creative and technical processes to construct audio-visual narrative in TV entertainment.

fcri stock

Producing TV commercials

To develop creative and technical processes for directing audio-visuals linked to the world of advertising.

fcri stock

Music video production

To develop creative and technical processes for directing audio-visuals intended to promote the music sector.

fcri stock

Fashion film production

To develop creative and technical processes for directing audio-visuals linked to the world of fashion.

fcri stock

Hosting and presenting programs

To host and present news and entertainment programs on television.

Members of the Council

Coordination

Faculty

Judith Calzada Duaigües

Judith Calzada Duaigües

Daniel Esparza Olivero

Daniel Esparza Olivero

Application for admission

The application process for a place in the 2026-2027 academic year begins on October 29, 2025, and consists of three phases:

  1. Application for admission
  2. Admission
  3. Enrollment

1. Application for admission

The application for a place can be made online or in person and entitles the applicant to participate in the admission process.

It can be done via the Application for admission button on the page for each degree, or directly from here, and requires:

  1. Registering in the single registration system and creating a user account (if not done previously).
  2. Making a payment of €50 (non-refundable) for admission rights and procedures. This can be done with a credit or debit card through a secure and confidential process with BBVA bank.
  3. Uploading the documentation to the document repository before the deadline for the place application process.
  • Identification document (DNI, NIE, Passport)
  • Certification of university entrance qualifications (PAU (University Entrance Exams), CFGS (Higher-Level Vocational Training), International Baccalaureate Diploma, etc.) if available at the time of applying for a place.

It can be done at the School itself, by going to the Student Information and Guidance Service (SIOE), and the following must be submitted:

  1. Photocopy of the identification document (DNI, NIE, Passport)
  2. Photocopy of the certification of university entrance qualifications (PAU (University Entrance Exams), CFGS, International Baccalaureate Diploma, etc.) if available at the time of applying for a place.
  3. Payment of €50 (non-refundable) for admission rights and procedures. This can be made in cash or with a credit or debit card.

IMPORTANT - BACHELOR'S DEGREE IN PSYCHOLOGY AND BACHELOR'S DEGREE IN NURSING: Students from High School (Batxillerat):

If, at the time of submitting the application for a place in the degrees in Psychology or Nursing, as well as for simultaneous studies in either of these two degrees (e. g., Psychology and Speech and Language Therapy, or Nursing and Nutrition), the final High School and PAU (University Entrance Exams) grades are already available and are equal to or higher than 7, the applicant will be called to enroll once admitted.

If the final entrance grades for High School and PAU (University Entrance Exams) are not available, an official certificate from the educational center must be attached, containing the average grade for the first year or the final High School grade. Once this certificate is submitted, there are two options:

Option 1. If the grade is equal to or higher than 7, the student will be called to make a conditional enrollment and may choose a shift while places are available.

Option 2. If the grade is lower than 7, the student may participate in the June place allocation, which will be based on the submitted grade as the first criterion and the date of payment of the place application as the second criterion. From the date on which the final grade of the university entrance exams becomes available, if there are still places available, only students who have submitted the certificate with their final admission grade will take part in the allocation process.

Note: In the case of students from international high schools, an official document from the school of origin must be submitted with the final average grade for the course and its equivalence to the Spanish system.

IMPORTANT - BACHELOR'S DEGREE IN PSYCHOLOGY AND BACHELOR'S DEGREE IN NURSING: Students from Higher-Level Vocational Training (CFGS):

If, at the time of submitting the application for a place in the degrees in Psychology or Nursing, as well as for simultaneous studies in either of these two degrees (e. g., Psychology and Speech and Language Therapy, or Nursing and Nutrition), the final CFGS grade is already available and is equal to or higher than 8, the applicant will be called to enroll once admitted.

If the entrance grade (neither provisional nor final) for CFGS is not available, applications for a place in the aforementioned studies can be formalized, and the student will participate in the June place allocation, which will be based on the final grade submitted via an official certificate from the educational center containing the final average grade of the qualification. The grade mentioned will be considered as the first criterion, and the date of payment of the place application as the second criterion. For the Bachelor's Degree in Psychology, 10% of places will be reserved for students from this pathway. For the Bachelor's Degree in Nursing, 30% of places will be reserved for students from this pathway.

IMPORTANT – DEGREE IN PSYCHOLOGY AND DEGREE IN NURSING: Students coming from previously started university studies:

If, at the time of applying for a place in the Psychology or Nursing degree programs, as well as for any double degree involving either of these programs (e.g., Psychology and Speech Therapy or Nursing and Nutrition), the applicant has already begun university studies, they must contact the Faculty’s Student Information and Guidance Service.

2. Admission

Approximately within two working days after the place application, the student will be informed by email about their admission. If admitted, the same message will invite them to formalize enrollment, including instructions on when and how to complete the procedure.

The criterion used to call admitted students to formalize enrollment will be the order of payment of the place application. For degrees with more than one shift, note that a shift may fill up during the enrollment period. The place will be definitive once the student has submitted the documentation with the final university entrance information and the first enrollment payment has been made.

For degrees taught in English, students must demonstrate a minimum B2 level of English to be admitted. The level can be accredited through the level test that all degree students must take before starting their program. To prove the minimum level, an official language certificate of B2 or higher can also be submitted: IELTS (6-7), TOEFL (IBT 90-110), CAMBRIDGE, or Official Language Schools, obtained within the last two years. Certificates from other organizations will not be accepted. The certificate does not exempt students from taking the level test to determine the English level for the first year.

It is the student's responsibility to have a level equivalent to B2 in the language of instruction of the degree to properly follow classes

3. Enrollment

The student called to enroll may choose between two options, depending on whether they already have the definitive entrance pathway or not.

  • Conditional Enrollment

Enrollment in the degree can be formalized before passing the PAU (University Entrance Exams) or CFGS or having the entrance pathway. Enrollment will be conditional on the presentation of the corresponding admission pathway. This option secures the place and allows choosing the shift, in the case of degrees with more than one shift, while places are available.

If the student does not obtain the entrance pathway, the enrollment fee will be refunded, but they will lose the place, preference in shift selection, and the amount paid for the place application (€50). If places remain available in July, they may choose to stay on the waiting list until September, and the money will be held, but they will no longer have preference for shift selection. If they do not obtain the entrance pathway by September, the enrollment fee paid will be refunded.

  • Final enrollment

It will be formalized if, at the time of processing the enrollment, the student already has the university entrance pathway. They may opt for the available places and shifts.

IMPORTANT: Degrees with more than one shift may exhaust places in a specific schedule with conditional enrollment. The required documentation must be uploaded via the Document Repository.

The place will be definitive once the student has submitted the documentation with the final university entrance information and the first enrollment payment has been made.

NOTE: Students in the Communication Degrees must take an English level test that will not be exclusionary for admission but will determine the level at which they start the first year. Each student will be informed of the test date and time by email.

Studies can be paid upfront and/or in interest-free installments. If payment by installment is selected, upon enrollment the student will have two business days to pay 50% of the total cost of the enrolled credits, using their chosen form of payment; this payment will not be taken by direct debit. The remaining 50% will be divided into nine monthly payments from October to June via bank direct debit from the account provided at the time of enrollment. Prices for each academic year are updated annually.

Once payment is made, the corresponding receipt of enrollment can be viewed in the student's Document Repository and via the student's portal.

INTERNATIONAL OR FOREIGN STUDENTS

For the foreign student admission process, the following considerations and requirements must be taken into account in accordance with the prevailing regulations.

Students must apply to the Universidad Nacional de Educación a Distancia (UNED) to obtain the credential certifying that they meet the requirements to access university studies within the state education system (UNED Credential). Therefore, they do not need to take the PAU (University Entrance Exams), but without the mentioned credential, they cannot enroll in our degrees.

The education systems that can be accessed through this pathway are: Germany, Andorra, Austria, European Schools (European baccalaureate), International Baccalaureate, Belgium, Bulgaria, Croatia, Denmark, Slovakia, Slovenia, Estonia, Finland, France, Greece, Hungary, Ireland, Iceland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Norway, the Netherlands, Poland, Portugal, the United Kingdom, the Czech Republic, Romania, Sweden, Switzerland, China and Cyprus.

These students may access our degrees by submitting the homologation of the High School diploma from the Spanish Ministry of Education or from the autonomous communities with transferred competence, such as the Generalitat de Catalunya. Proof of application for convalidation will be sufficient for students to enroll and begin taking a bachelor's degree course, however full enrollment is conditional on convalidation being confirmed. Bear in mind that convalidating studies can take more than three months to complete, so this process should be done in parallel with the admissions process to our bachelor's degrees. If the convalidation resolution is not obtained in the terms requested by the interested party, the results of any exams taken, or the enrollment made as a result thereof, are rendered null and void.

Contact

For any questions or inquiries about the place application or enrollment process, contact [email protected]

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