Eduard Vidal Portés

2024 | Universitat Politècnica De Catalunya | Máster en Inteligencia Artificial aplicado al Negocio

2016 | Facultad de Ciencias de la Comunicación, Universitat Autònoma de Barcelona | Doctorat en Comunicació i Publicitat

2014 | Programa executive education de Dirección General (PDG)

2008 | Facultat de Comunicació i Relacions Internacionals Blanquerna, Universitat Ramon Llull | Postgrado de planificación estratégica de la comunicación empresarial

2002 | Facultat de Comunicació i Relacions Internacionals Blanquerna, Universitat Ramon Llull | Llicenciatura de Publicitat i Relacions Públiques

Leadership, management or coordination positions

2013 - Present | Advisium | Member of the Strategic Board

Professional background

2021 - Present | Ray Tesser | Fundador i Director d'estratègia | Consultoria en màrqueting, branding i comunicación per empreses B2B.

2020 - Present | RAY TESSER | Cofundador i director d'estratègia

2015 - 2019 | ADVISIUM | Brand innovation Strategy Director | Consultor en brand management, product management, màrqueting i innovacio per clients FMGC internacionals (Mercats: Turquia, Aràbia Saudita, Bèlgica, Rússia).

2013 - 2020 | ASPID | Director de estrategia y marca- freelance | Consultoría en marketing, branding y comunicación para empresas, emprendedores y start-up dentro del mundo B2B. Definiendo modelos de negocio, planes de marketing, estrategia de marca, customer journey y plan de comunicación.

2012 - 2012 | RELEVANCE | Consultor de Màrqueting i Responsable de projectes | Consultor de màrqueting en projectes per VW Brasil, K. Hartwall, Rock in Rio i Sónar (Br), SEAT, Seguro Listo. Responsable d’estudis de mercats i analista en els següents projectes: VW Brasil, SeguroListo i Carrefour France.

2009 - 2012 | MEDIASPORTS (Mediapro) | Consultor de Màrqueting i Responsable de projectes | Consultor en màrqueting, brand engagement, patrocini i activació per diferents clients: telecomunicacions (Vodafone), gran consum (San Miguel, Mahou, Wild Wolf, Mezzo di Pasta) i oci (Pàdel Pro Tour, Festa al Cel - Aj. de Barcelona). Responsable d’im

2007 - 2008 | ATLETICO INTERNATIONAL | Account Planner | Planificació estratègica en àrees de comunicació, consumidor, branding i producte.

2007 - 2008 | ATLETICO INTERNATIONAL | Executiu estratègic de comptes sènior | Anàlisi i planificació estratègica de estudis de consumidor, competència, de la categoria (NCBS i CPS), financiació i automòbil i territoris de comunicació. Creació de briefing i estratègies de comunicació. Gestió de campanyes i coordinació internac

2004 - 2005 | TBWA | Executiu de comptes | Anàlisi estratègic (estudis de consumidor, impacte de celebrities i anàlisis de competència), gestió de campanyes i coordinació internacional.

Other

2006 - 2009 | APG Spain | Membre Fundador & Secretari BCN

Bachelor degrees and double majors

Strategic and Operational Marketing Degree in Advertising, Public Relations and Marketing

Fundamentals in Marketing Degree in Advertising, Public Relations and Marketing

Seminar VIII: Agency-Advertiser Role II Degree in Advertising, Public Relations and Marketing

Final Degree Project I Degree in Advertising, Public Relations and Marketing

Final Degree Project II Degree in Advertising, Public Relations and Marketing

Strategic Planning in Advertising and PR: the Planner Study Plan FCRI / Degree in Advertising, Public Relations and Marketing

Doctoral and Master's degrees

Creativity and languages Official Master in Advertising Strategy and Creativity

Strategic and creative platforms Official Master in Advertising Strategy and Creativity

The planner and communication strategies Official Master in Advertising Strategy and Creativity

Final Master's Degree Project Official Master in Advertising Strategy and Creativity

Master's Final Project Official Master in Advertising Strategy and Creativity

Strategy and creativity in sectoral and institutional advertising Official Master in Advertising Strategy and Creativity

Strategic and creative platforms in design, advertising and branding Official Master's degree in Art Direction in Advertising

Marketing and sports sponsorship University Master's Degree Course in Managing Organizations and Sport Projects (Sports Management)

Own Degrees

Seminar: Marketing Management Simulation. Master of Lifelong Learning in Strategic Marketing, Communication and Brand Innovation

Advanced Market Research, Data Intelligence & Business Analytics. Master of Lifelong Learning in Strategic Marketing, Communication and Brand Innovation

Product, Pricing, Go-to-Market, Communication. Master of Lifelong Learning in Strategic Marketing, Communication and Brand Innovation

Strategic Brand Management & Storytelling. Master of Lifelong Learning in Strategic Marketing, Communication and Brand Innovation

Advanced digital marketing, ecommerce, automation, CRM and IA. Master of Lifelong Learning in Strategic Marketing, Communication and Brand Innovation

Business Management, Operations and Finance for Non-Financial Professionals. Master of Lifelong Learning in Strategic Marketing, Communication and Brand Innovation

Specialization by Sectors (FMCG, Health, Sport and Education). Master of Lifelong Learning in Strategic Marketing, Communication and Brand Innovation

Soft Skills: Leadership and Communication. Master of Lifelong Learning in Strategic Marketing, Communication and Brand Innovation

Internships. Master of Lifelong Learning in Strategic Marketing, Communication and Brand Innovation

Final Project. Master of Lifelong Learning in Strategic Marketing, Communication and Brand Innovation

2018 - 2023 | ANECA