Blanquerna Ramon Llull University

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Recognition of Advanced Vocational Training Cycle (CFGS) credits at the School of Communication and International Relations

Bachelor Degree in Advertising, Public Relations and Marketing

RECOGNITION OF STUDIES FROM ADVANCED VOCATIONAL TRAINING (CFGS) – ACADEMIC YEAR 2025–2026

BACHELOR’S DEGREE IN ADVERTISING, PUBLIC RELATIONS AND MARKETING

Marketing and Advertising

Marketing and Advertising, Enological Professional Profile (39 ECTS)

  • Fundamentals of Advertising, PR and Marketing 6 ECTS – SEM2 (anual)
  • Marketing I. Strategic and Operational Marketing 3 ECTS - SEM3
  • Introduction to Economics 3 ECTS - SEM4
  • Seminar IV. Strategy, Creativity and PR 8 ECTS - SEM4
  • Media Planning Techniques 4 ECTS – SEM4
  • Creativity and Concept Development 3 ECTS - SEM5
  • Public Relations: Theory and Practice 3 ECTS - SEM5
  • Strategic Planning: The Planner 3 ECTS - SEM5
  • Marketing II. Advanced Marketing 3 ECTS - SEM6
  • Digital Marketing 3 ECTS - SEM7

Sales and Commercial Space Management (36 ECTS)

  • Fundamentals of Advertising, PR and Marketing 6 ECTS – SEM2 (anual)
  • Seminar III. Professional Communication in Advertising, PR and Marketing 8 ECTS – SEM3

  • Marketing I. Strategic and Operational Marketing 3 ECTS – SEM3
  • Introduction to Economics 3 ECTS – SEM4
  • Digital Ecosystems 3 ECTS – SEM4
  • Media Planning Techniques 4 ECTS – SEM4
  • Audiences and Markets 3 ECTS – SEM5
  • Digital Content Strategy 3 ECTS – SEM6
  • Digital Marketing 3 ECTS – SEM7

Marketing and Advertising, Tourism Promotion Professional Profile (39 ECTS)

  • Fundamentals of Advertising, PR and Marketing 6 ECTS – SEM2 (anual)
  • Marketing I. Strategic and Operational Marketing 3 ECTS - SEM3
  • Introduction to Economics 3 ECTS - SEM4
  • Seminar IV. Strategy, Creativity and PR 8 ECTS - SEM4
  • Media Planning Techniques 4 ECTS – SEM4
  • Creativity and Concept Development 3 ECTS - SEM5
  • Public Relations: Theory and Practice 3 ECTS - SEM5
  • Strategic Planning: The Planner 3 ECTS - SEM5
  • Marketing II. Advanced Marketing 3 ECTS - SEM6
  • Digital Marketing 3 ECTS - SEM7

Bachelor Degree in Audio-visual Communication

BACHELOR’S DEGREE IN AUDIOVISUAL COMMUNICATION

Lighting, Image Capture and Processing (39 ECTS)

  • Language and Techniques of Image and Sound 5 ECTS – SEM1
  • Fundamentals of Audiovisual Communication 6 ECTS – SEM2 (anual)
  • Seminar III. Audiovisual Communication 8 ECTS – SEM3
  • Seminar IV. Audiovisual Narrative 8 ECTS - SEM4
  • Director of Photography 3 ECTS - SEM5
  • Television Production 3 ECTS – SEM5
  • Sound Technique and Recording 3 ECTS – SEM5
  • Postproduction 3 ECTS - SEM6

Audiovisual and Live Event Production (39 ECTS)

  • Language and Techniques of Image and Sound 5 ECTS – SEM1
  • Fundamentals of Audiovisual Communication 6 ECTS - SEM2 (anual)
  • Seminar III. Audiovisual Communication 8 ECTS – SEM3
  • Seminar IV. Audiovisual Narrative 8 ECTS - SEM4
  • Audiovisual Production 3 ECTS – SEM4
  • Television Production 3 ECTS – SEM5
  • Sound Technique and Recording 3 ECTS – SEM5
  • Digital Content Strategy 3 ECTS - SEM6

Audiovisual and Live Event Project Production (43 ECTS)

  • Language and Techniques of Image and Sound 5 ECTS – SEM1
  • Fundamentals of Audiovisual Communication 6 ECTS – SEM2 (anual)
  • Seminar III. Audiovisual Communication 8 ECTS – SEM3
  • Seminar IV. Audiovisual Narrative 8 ECTS - SEM4
  • Film Directing 4 ECTS – SEM4
  • Television Production 3 ECTS – SEM5
  • Sound Technique and Recording 3 ECTS – SEM5
  • Director of Photography 3 ECTS – SEM5
  • Postproduction 3 ECTS - SEM6

Bachelor Degree in Journalism and Corporate Communication

Name of the Advanced Vocational Training Cycle Course that can be validated Type of subject Credits that can be validated Semester
Marketing and advertising Introduction to advertising, PR and marketing Basic 6 ECTS 3
Introduction to Economics Compulsory 4 ECTS 4
Fundamentals of marketing Elective 3 ECTS 6
Theory and techniques of PR Elective 3 ECTS 7
Digital marketing Elective 3 ECTS 7
Total ECTS that can be validated: 19
Marketing and advertising. Enology Introduction to advertising, PR and marketing Basic 6 ECTS 3
Introduction to Economics Compulsory 4 ECTS 4
Fundamentals of marketing Elective 3 ECTS 6
Theory and techniques of PR Elective 3 ECTS 7
Digital marketing Elective 3 ECTS 7
Total ECTS that can be validated: 19
Management of sales and commercial premises Introduction to Economics Compulsory 4 ECTS 4
Fundamentals of marketing Elective 3 ECTS 6
Digital marketing Elective 3 ECTS 7
Total ECTS that can be validated: 10
Marketing and advertising. Promotion of tourism Introduction to advertising, PR and marketing Basic 6 ECTS 3
Introduction to Economics Compulsory 4 ECTS 4
Fundamentals of marketing Elective 3 ECTS 6
Theory and techniques of PR Elective 3 ECTS 7
Digital marketing Elective 3 ECTS 7
Total ECTS that can be validated: 19
Lighting, image capture and processing Language and technique of image and sound Compulsory 3 ECTS 2
Introduction to audio-visual communication Basic 6 ECTS 3
Total ECTS that can be validated: 9
Production of audio-visuals and shows Language and technique of image and sound Compulsory 3 ECTS 2
Introduction to audio-visual communication Basic 6 ECTS 3
Audio-visual production Compulsory 4 ECTS 5
Digital content management Compulsory 3 ECTS 6
Total ECTS that can be validated: 16
Projects for audio-visuals and shows Language and technique of image and sound Compulsory 3 ECTS 2
Introduction to audio-visual communication Basic 6 ECTS 3
Television production Elective 3 ECTS 8
Total ECTS that can be validated: 12

Bachelor Degree in International Relations

BACHELOR’S DEGREE IN INTERNATIONAL RELATIONS

International Trade (30 ECTS)

  • Fundamentals of Economics 6 ECTS - SEM1
  • World Political Economy 6 ECTS - SEM4
  • International Trade and Finance 3 ECTS - SEM5
  • Marketing 3 ECTS - SEM6
  • International Business 3 ECTS - SEM6
  • Negotiation and Leadership 3 ECTS - SEM7
  • International Project and Tender Management 3 ECTS - SEM7
  • Regional Economic Integration and EU Economics 3 ECTS - SEM8

Marketing and Advertising (15 ECTS)

  • Fundamentals of Economics 6 ECTS - SEM1
  • International Trade and Finance 3 ECTS - SEM5
  • Marketing 3 ECTS - SEM6
  • International Relations, Big Data and Artificial Intelligence 3 ECTS – SEM6/8

Marketing and Advertising, Enological Professional Profile y Publicidad (15 ECTS)

  • Fundamentals of Economics 6 ECTS - SEM1
  • International Trade and Finance 3 ECTS - SEM5
  • Marketing 3 ECTS - SEM6
  • International Relations, Big Data and Artificial Intelligence 3 ECTS – SEM6/8

Sales and Commercial Space Management (12 ECTS)

  • Fundamentals of Economics 6 ECTS - SEM1
  • Marketing 3 ECTS - SEM6
  • International Relations, Big Data and Artificial Intelligence 3 ECTS – SEM6/8

Bachelor Degree in Global Communication Management

Name of the Advanced Vocational Training CycleCourse that can be validatedType of subjectCredits that can be validatedSemester
International tradeFoundations of HistoryBasic6 ECTS1
Introduction to EconomicsBasic6 ECTS1
Introduction to LawBasic6 ECTS2
International political economyBasic6 ECTS3
International tradeCompulsory6 ECTS4
Total ECTS that can be validated: 30
Marketing and advertisingIntroduction to EconomicsBasic6 ECTS1
Fundamentals of marketingCompulsory3 ECTS4
Theory and techniques of PRCompulsory3 ECTS5
Digital marketingCompulsory4 ECTS7
Total ECTS that can be validated: 16
Marketing and advertising. EnologyIntroduction to EconomicsBasic6 ECTS1
Fundamentals of marketingCompulsory3 ECTS4
Theory and techniques of PRCompulsory3 ECTS5
Digital marketingCompulsory4 ECTS7
Total ECTS that can be validated: 16
Management of sales and commercial premisesIntroduction to EconomicsBasic6 ECTS1
Fundamentals of marketingCompulsory3 ECTS4
Theory and techniques of PRCompulsory3 ECTS5
Digital marketingCompulsory4 ECTS7
Total ECTS that can be validated: 16
Marketing and advertising. Promotion of tourismIntroduction to EconomicsBasic6 ECTS1
Fundamentals of marketingCompulsory3 ECTS4
Theory and techniques of PRCompulsory3 ECTS5
Digital marketingCompulsory4 ECTS7
Total ECTS that can be validated: 16

Bachelor Degree in Digital Communication

Name of the Advanced Vocational Training CycleCourse that can be validatedType of subjectCredits that can be validatedSemester
Marketing and advertising. Introduction to advertising, PR and marketingBasic6 ECTS3
Introduction to EconomicsCompulsory4 ECTS4
Fundamentals of marketingCompulsory3 ECTS4
Conceptualization in advertising and PRCompulsory3 ECTS7
Digital marketing 3 ECTS7
CompulsoryTotal ECTS that can be validated: 19
Marketing and advertising. EnologyIntroduction to advertising, PR and marketingBasic6 ECTS3
Introduction to EconomicsCompulsory4 ECTS4
Fundamentals of marketingCompulsory3 ECTS4
Conceptualization in advertising and PRCompulsory3 ECTS7
Digital marketing 3 ECTS7
CompulsoryTotal ECTS that can be validated: 19
Marketing and advertising. Promotion of tourismIntroduction to advertising, PR and marketingBasic6 ECTS3
Introduction to EconomicsCompulsory4 ECTS4
Fundamentals of marketingCompulsory3 ECTS4
Conceptualization in advertising and PRCompulsory3 ECTS7
Digital marketing 3 ECTS7
CompulsoryTotal ECTS that can be validated: 19
Management of sales and commercial premisesIntroduction to EconomicsCompulsory4 ECTS4
Fundamentals of marketingCompulsory3 ECTS4
Digital marketingCompulsory3 ECTS7
Total ECTS that can be validated: 10
Lighting, image capture and processingLanguage and technique of image and soundCompulsory3 ECTS2
Introduction to audio-visual communicationBasic6 ECTS3
Total ECTS that can be validated: 9
Production of audio-visuals and showsLanguage and technique of image and soundCompulsory3 ECTS2
Introduction to audio-visual communicationBasic6 ECTS3
Total ECTS that can be validated: 9
Projects for audio-visuals and showsLanguage and technique of image and soundCompulsory3 ECTS2
Introduction to audio-visual communicationBasic6 ECTS3
Total ECTS that can be validated: 9

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