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Recognition of Advanced Vocational Training Cycle (CFGS) credits at the School of Communication and International Relations

Bachelor Degree in Advertising, Public Relations and Marketing

Name of the Advanced Vocational Training Cycle Course that can be validated Type of subject Credits that can be validated Semester
Marketing and advertising. Enology Introduction to advertising, PR and marketing Basic 6 ECTS 3
Introduction to Economics Compulsory 4 ECTS 4
Seminar IV Intro. Adv. PR and marketing Compulsory 8 ECTS 4
Fundamentals of marketing Compulsory 3 ECTS 4
Conceptualization in advertising and PR Compulsory 3 ECTS 5
Theory and techniques of PR Compulsory 3 ECTS 5
Strategic planning in advertising and PR: planner Compulsory 3 ECTS 5
Media planning techniques Compulsory 3 ECTS 5
Strategic and operational marketing Compulsory 3 ECTS 6
Digital marketing Elective 3 ECTS 7
Total ECTS that can be validated: 39
Management of sales and commercial premises Introduction to Economics Compulsory 4 ECTS 4
Fundamentals of marketing Compulsory 3 ECTS 4
Media planning techniques Compulsory 3 ECTS 5
Strategic and operational marketing Compulsory 3 ECTS 6
Digital marketing Compulsory 3 ECTS 7
Total ECTS that can be validated: 16
Marketing and advertising. Promotion of tourism Introduction to advertising, PR and marketing Basic 6 ECTS 3
Introduction to Economics Compulsory 4 ECTS 4
Seminar IV Intro. Adv. PR and marketing Compulsory 8 ECTS 4
Fundamentals of marketing Compulsory 3 ECTS 4
Conceptualization in advertising and PR Compulsory 3 ECTS 5
Theory and techniques of PR Compulsory 3 ECTS 5
Strategic planning in advertising and PR: planner Compulsory 3 ECTS 5
Media planning techniques Compulsory 3 ECTS 5
Strategic and operational marketing Compulsory 3 ECTS 6
Digital marketing Compulsory 3 ECTS 7
Total ECTS that can be validated: 39
Lighting, image capture and processing Language and technique of image and sound Compulsory 3 ECTS 2
Introduction to audio-visual communication Basic 6 ECTS 3
Total ECTS that can be validated: 9
Production of audio-visuals and shows Language and technique of image and sound Compulsory 3 ECTS 2
Introduction to audio-visual communication Basic 6 ECTS 3
Audio-visual production Elective 3 ECTS 7
Digital content management Elective 3 ECTS 6
Total ECTS that can be validated: 16
Projects for audio-visuals and shows Language and technique of image and sound Compulsory 3 ECTS 2
Introduction to audio-visual communication Basic 6 ECTS 3
Television production Elective 3 ECTS 6
Total ECTS that can be validated: 12

Bachelor Degree in Audio-visual Communication

Name of the Advanced Vocational Training Cycle Course that can be validated Type of subject Credits that can be validated Semester
Lighting, image capture and processing Language and technique of image and sound Compulsory 3 ECTS 2

Introduction to audio-visual communication

Basic 6 ECTS 3
Seminar IV Compulsory 8 ECTS 4
Directing photography Elective 3 ECTS 5
Audio-visual editing and post-production Elective 3 ECTS 6
Total ECTS that can be validated: 23
Production of audio-visuals and shows Language and technique of image and sound Compulsory 3 ECTS 2
Introduction to audio-visual communication Basic 6 ECTS 3
Seminar IV Compulsory 8 ECTS 4
Audio-visual production Compulsory 3 ECTS 5
Digital content management Elective 3 ECTS 6
Total ECTS that can be validated: 24
Projects for audio-visuals and shows Language and technique of image and sound Compulsory 3 ECTS 2
Introduction to audio-visual communication Basic 6 ECTS 3
Seminar IV Compulsory 8 ECTS 4
Film direction Compulsory 4 ECTS 5
Directing photography Elective 3 ECTS 5
Television production Compulsory 3 ECTS 6
Audio-visual editing and post-production Elective 3 ECTS 6
Total ECTS that can be validated: 30
Marketing and advertising. Professional enology and promotion of tourism Introduction to advertising, PR and marketing Basic 6 ECTS 3
Introduction to Economics Compulsory 4 ECTS 4
Fundamentals of marketing Elective 3 ECTS 6
Digital marketing Elective 3 ECTS 7
Total ECTS that can be validated: 16
Management of sales and commercial premises Introduction to Economics Compulsory 4 ECTS 4
Fundamentals of marketing Elective 3 ECTS 6
Digital marketing Elective 3 ECTS 7
Total ECTS that can be validated: 16

Bachelor Degree in Journalism and Corporate Communication

Name of the Advanced Vocational Training Cycle Course that can be validated Type of subject Credits that can be validated Semester
Marketing and advertising Introduction to advertising, PR and marketing Basic 6 ECTS 3
Introduction to Economics Compulsory 4 ECTS 4
Fundamentals of marketing Elective 3 ECTS 6
Theory and techniques of PR Elective 3 ECTS 7
Digital marketing Elective 3 ECTS 7
Total ECTS that can be validated: 19
Marketing and advertising. Enology Introduction to advertising, PR and marketing Basic 6 ECTS 3
Introduction to Economics Compulsory 4 ECTS 4
Fundamentals of marketing Elective 3 ECTS 6
Theory and techniques of PR Elective 3 ECTS 7
Digital marketing Elective 3 ECTS 7
Total ECTS that can be validated: 19
Management of sales and commercial premises Introduction to Economics Compulsory 4 ECTS 4
Fundamentals of marketing Elective 3 ECTS 6
Digital marketing Elective 3 ECTS 7
Total ECTS that can be validated: 10
Marketing and advertising. Promotion of tourism Introduction to advertising, PR and marketing Basic 6 ECTS 3
Introduction to Economics Compulsory 4 ECTS 4
Fundamentals of marketing Elective 3 ECTS 6
Theory and techniques of PR Elective 3 ECTS 7
Digital marketing Elective 3 ECTS 7
Total ECTS that can be validated: 19
Lighting, image capture and processing Language and technique of image and sound Compulsory 3 ECTS 2
Introduction to audio-visual communication Basic 6 ECTS 3
Total ECTS that can be validated: 9
Production of audio-visuals and shows Language and technique of image and sound Compulsory 3 ECTS 2
Introduction to audio-visual communication Basic 6 ECTS 3
Audio-visual production Compulsory 4 ECTS 5
Digital content management Compulsory 3 ECTS 6
Total ECTS that can be validated: 16
Projects for audio-visuals and shows Language and technique of image and sound Compulsory 3 ECTS 2
Introduction to audio-visual communication Basic 6 ECTS 3
Television production Elective 3 ECTS 8
Total ECTS that can be validated: 12

Bachelor Degree in International Relations

Name of the Advanced Vocational Training Cycle Course that can be validated Type of subject Credits that can be validated Semester
International trade Foundations of History Basic 6 ECTS 1
Introduction to Economics Basic 6 ECTS 1
Introduction to Law Basic 6 ECTS 2
International political economy Basic 6 ECTS 3
International trade Elective 6 ECTS 4
Total ECTS that can be validated: 30
Marketing and advertising Introduction to Economics Basic 6 ECTS 1
Corporate communication (I) Elective 3 ECTS 5
Total ECTS that can be validated: 9
Marketing and advertising. Enology Introduction to Economics Basic 6 ECTS 1
Corporate communication (I) Elective 3 ECTS 5
Total ECTS that can be validated: 9
Management of sales and commercial premises Introduction to Economics Basic 6 ECTS 1
Corporate communication (I) Elective 3 ECTS 5
Total ECTS that can be validated: 9
Marketing and advertising. Promotion of tourism Introduction to Economics Basic 6 ECTS 1
Corporate communication (I) Elective 3 ECTS 5
Total ECTS that can be validated: 9

Bachelor Degree in Global Communication Management

Name of the Advanced Vocational Training Cycle Course that can be validated Type of subject Credits that can be validated Semester
International trade Foundations of History Basic 6 ECTS 1
Introduction to Economics Basic 6 ECTS 1
Introduction to Law Basic 6 ECTS 2
International political economy Basic 6 ECTS 3
International trade Compulsory 6 ECTS 4
Total ECTS that can be validated: 30
Marketing and advertising Introduction to Economics Basic 6 ECTS 1
Fundamentals of marketing Compulsory 3 ECTS 4
Theory and techniques of PR Compulsory 3 ECTS 5
Digital marketing Compulsory 4 ECTS 7
Total ECTS that can be validated: 15
Marketing and advertising. Enology Introduction to Economics Basic 6 ECTS 1
Fundamentals of marketing Compulsory 3 ECTS 4
Theory and techniques of PR Compulsory 3 ECTS 5
Digital marketing Compulsory 4 ECTS 7
Total ECTS that can be validated: 15
Management of sales and commercial premises Introduction to Economics Basic 6 ECTS 1
Fundamentals of marketing Compulsory 3 ECTS 4
Theory and techniques of PR Compulsory 3 ECTS 5
Digital marketing Compulsory 4 ECTS 7
Total ECTS that can be validated: 15
Marketing and advertising. Promotion of tourism Introduction to Economics Basic 6 ECTS 1
Fundamentals of marketing Compulsory 3 ECTS 4
Theory and techniques of PR Compulsory 3 ECTS 5
Digital marketing Compulsory 4 ECTS 7
Total ECTS that can be validated: 15

Bachelor Degree in Digital Communication

Name of the Advanced Vocational Training Cycle Course that can be validated Type of subject Credits that can be validated Semester
Marketing and advertising. Enology Introduction to advertising, PR and marketing Basic 6 ECTS 3
Introduction to Economics Compulsory 4 ECTS 4
Fundamentals of marketing Compulsory 3 ECTS 4
Conceptualization in advertising and PR Compulsory 3 ECTS 7
Digital marketing 3 ECTS 7
Compulsory Total ECTS that can be validated: 19
Management of sales and commercial premises Introduction to Economics Compulsory 4 ECTS 4
Fundamentals of marketing Compulsory 3 ECTS 4
Digital marketing Compulsory 3 ECTS 7
Total ECTS that can be validated: 10
Lighting, image capture and processing Language and technique of image and sound Compulsory 3 ECTS 2
Introduction to audio-visual communication Basic 6 ECTS 3
Total ECTS that can be validated: 9
Production of audio-visuals and shows Language and technique of image and sound Compulsory 3 ECTS 2
Introduction to audio-visual communication Basic 6 ECTS 3
Total ECTS that can be validated: 9
Projects for audio-visuals and shows Language and technique of image and sound Compulsory 3 ECTS 2
Introduction to audio-visual communication Basic 6 ECTS 3
Total ECTS that can be validated: 9

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