Recognition of Advanced Vocational Training Cycle (CFGS) credits at the School of Communication and International Relations

Check recognition of Advanced Vocational Training Cycle (CFGS) credits for bachelor degrees at the School of Communication and International Relations.

Bachelor Degree in Advertising, Public Relations and Marketing

RECOGNITION OF STUDIES FROM ADVANCED VOCATIONAL TRAINING (CFGS) – ACADEMIC YEAR 2025–2026

BACHELOR’S DEGREE IN ADVERTISING, PUBLIC RELATIONS AND MARKETING

Marketing and Advertising

Marketing and Advertising, Enological Professional Profile (39 ECTS)

Fundamentals of Advertising, PR and Marketing 6 ECTS – SEM2 (anual)
Marketing I. Strategic and Operational Marketing 3 ECTS - SEM3
Introduction to Economics 3 ECTS - SEM4
Seminar IV. Strategy, Creativity and PR 8 ECTS - SEM4
Media Planning Techniques 4 ECTS – SEM4
Creativity and Concept Development 3 ECTS - SEM5
Public Relations: Theory and Practice 3 ECTS - SEM5
Strategic Planning: The Planner 3 ECTS - SEM5
Marketing II. Advanced Marketing 3 ECTS - SEM6
Digital Marketing 3 ECTS - SEM7

Sales and Commercial Space Management (36 ECTS)

Fundamentals of Advertising, PR and Marketing 6 ECTS – SEM2 (anual)
Seminar III. Professional Communication in Advertising, PR and Marketing 8 ECTS – SEM3
Marketing I. Strategic and Operational Marketing 3 ECTS – SEM3
Introduction to Economics 3 ECTS – SEM4
Digital Ecosystems 3 ECTS – SEM4
Media Planning Techniques 4 ECTS – SEM4
Audiences and Markets 3 ECTS – SEM5
Digital Content Strategy 3 ECTS – SEM6
Digital Marketing 3 ECTS – SEM7

Marketing and Advertising, Tourism Promotion Professional Profile (39 ECTS)

Fundamentals of Advertising, PR and Marketing 6 ECTS – SEM2 (anual)
Marketing I. Strategic and Operational Marketing 3 ECTS - SEM3
Introduction to Economics 3 ECTS - SEM4
Seminar IV. Strategy, Creativity and PR 8 ECTS - SEM4
Media Planning Techniques 4 ECTS – SEM4
Creativity and Concept Development 3 ECTS - SEM5
Public Relations: Theory and Practice 3 ECTS - SEM5
Strategic Planning: The Planner 3 ECTS - SEM5
Marketing II. Advanced Marketing 3 ECTS - SEM6
Digital Marketing 3 ECTS - SEM7

Bachelor Degree in Audio-visual Communication

BACHELOR’S DEGREE IN AUDIOVISUAL COMMUNICATION

Lighting, Image Capture and Processing (39 ECTS)

Language and Techniques of Image and Sound 5 ECTS – SEM1
Fundamentals of Audiovisual Communication 6 ECTS – SEM2 (anual)
Seminar III. Audiovisual Communication 8 ECTS – SEM3
Seminar IV. Audiovisual Narrative 8 ECTS - SEM4
Director of Photography 3 ECTS - SEM5
Television Production 3 ECTS – SEM5
Sound Technique and Recording 3 ECTS – SEM5
Postproduction 3 ECTS - SEM6

Audiovisual and Live Event Production (39 ECTS)

Language and Techniques of Image and Sound 5 ECTS – SEM1
Fundamentals of Audiovisual Communication 6 ECTS - SEM2 (anual)
Seminar III. Audiovisual Communication 8 ECTS – SEM3
Seminar IV. Audiovisual Narrative 8 ECTS - SEM4
Audiovisual Production 3 ECTS – SEM4
Television Production 3 ECTS – SEM5
Sound Technique and Recording 3 ECTS – SEM5
Digital Content Strategy 3 ECTS - SEM6

Audiovisual and Live Event Project Production (43 ECTS)

Language and Techniques of Image and Sound 5 ECTS – SEM1
Fundamentals of Audiovisual Communication 6 ECTS – SEM2 (anual)
Seminar III. Audiovisual Communication 8 ECTS – SEM3
Seminar IV. Audiovisual Narrative 8 ECTS - SEM4
Film Directing 4 ECTS – SEM4
Television Production 3 ECTS – SEM5
Sound Technique and Recording 3 ECTS – SEM5
Director of Photography 3 ECTS – SEM5
Postproduction 3 ECTS - SEM6

Bachelor Degree in Journalism and Corporate Communication

Name of the Advanced Vocational Training Cycle	Course that can be validated	Type of subject	Credits that can be validated	Semester
Marketing and advertising	Introduction to advertising, PR and marketing	Basic	6 ECTS	3
	Introduction to Economics	Compulsory	4 ECTS	4
	Fundamentals of marketing	Elective	3 ECTS	6
	Theory and techniques of PR	Elective	3 ECTS	7
	Digital marketing	Elective	3 ECTS	7
			Total ECTS that can be validated: 19
Marketing and advertising. Enology	Introduction to advertising, PR and marketing	Basic	6 ECTS	3
	Introduction to Economics	Compulsory	4 ECTS	4
	Fundamentals of marketing	Elective	3 ECTS	6
	Theory and techniques of PR	Elective	3 ECTS	7
	Digital marketing	Elective	3 ECTS	7
			Total ECTS that can be validated: 19
Management of sales and commercial premises	Introduction to Economics	Compulsory	4 ECTS	4
	Fundamentals of marketing	Elective	3 ECTS	6
	Digital marketing	Elective	3 ECTS	7
			Total ECTS that can be validated: 10
Marketing and advertising. Promotion of tourism	Introduction to advertising, PR and marketing	Basic	6 ECTS	3
	Introduction to Economics	Compulsory	4 ECTS	4
	Fundamentals of marketing	Elective	3 ECTS	6
	Theory and techniques of PR	Elective	3 ECTS	7
	Digital marketing	Elective	3 ECTS	7
			Total ECTS that can be validated: 19
Lighting, image capture and processing	Language and technique of image and sound	Compulsory	3 ECTS	2
	Introduction to audio-visual communication	Basic	6 ECTS	3
			Total ECTS that can be validated: 9
Production of audio-visuals and shows	Language and technique of image and sound	Compulsory	3 ECTS	2
	Introduction to audio-visual communication	Basic	6 ECTS	3
	Audio-visual production	Compulsory	4 ECTS	5
	Digital content management	Compulsory	3 ECTS	6
			Total ECTS that can be validated: 16
Projects for audio-visuals and shows	Language and technique of image and sound	Compulsory	3 ECTS	2
	Introduction to audio-visual communication	Basic	6 ECTS	3
	Television production	Elective	3 ECTS	8
			Total ECTS that can be validated: 12

Bachelor Degree in International Relations

BACHELOR’S DEGREE IN INTERNATIONAL RELATIONS

International Trade (30 ECTS)

Fundamentals of Economics 6 ECTS - SEM1
World Political Economy 6 ECTS - SEM4
International Trade and Finance 3 ECTS - SEM5
Marketing 3 ECTS - SEM6
International Business 3 ECTS - SEM6
Negotiation and Leadership 3 ECTS - SEM7
International Project and Tender Management 3 ECTS - SEM7
Regional Economic Integration and EU Economics 3 ECTS - SEM8

Marketing and Advertising (15 ECTS)

Fundamentals of Economics 6 ECTS - SEM1
International Trade and Finance 3 ECTS - SEM5
Marketing 3 ECTS - SEM6
International Relations, Big Data and Artificial Intelligence 3 ECTS – SEM6/8

Marketing and Advertising, Enological Professional Profile y Publicidad (15 ECTS)

Fundamentals of Economics 6 ECTS - SEM1
International Trade and Finance 3 ECTS - SEM5
Marketing 3 ECTS - SEM6
International Relations, Big Data and Artificial Intelligence 3 ECTS – SEM6/8

Sales and Commercial Space Management (12 ECTS)

Fundamentals of Economics 6 ECTS - SEM1
Marketing 3 ECTS - SEM6
International Relations, Big Data and Artificial Intelligence 3 ECTS – SEM6/8

Bachelor Degree in Global Communication Management

Name of the Advanced Vocational Training Cycle	Course that can be validated	Type of subject	Credits that can be validated	Semester
International trade	Foundations of History	Basic	6 ECTS	1
	Introduction to Economics	Basic	6 ECTS	1
	Introduction to Law	Basic	6 ECTS	2
	International political economy	Basic	6 ECTS	3
	International trade	Compulsory	6 ECTS	4
			Total ECTS that can be validated: 30
Marketing and advertising	Introduction to Economics	Basic	6 ECTS	1
	Fundamentals of marketing	Compulsory	3 ECTS	4
	Theory and techniques of PR	Compulsory	3 ECTS	5
	Digital marketing	Compulsory	4 ECTS	7
			Total ECTS that can be validated: 16
Marketing and advertising. Enology	Introduction to Economics	Basic	6 ECTS	1
	Fundamentals of marketing	Compulsory	3 ECTS	4
	Theory and techniques of PR	Compulsory	3 ECTS	5
	Digital marketing	Compulsory	4 ECTS	7
			Total ECTS that can be validated: 16
Management of sales and commercial premises	Introduction to Economics	Basic	6 ECTS	1
	Fundamentals of marketing	Compulsory	3 ECTS	4
	Theory and techniques of PR	Compulsory	3 ECTS	5
	Digital marketing	Compulsory	4 ECTS	7
			Total ECTS that can be validated: 16
Marketing and advertising. Promotion of tourism	Introduction to Economics	Basic	6 ECTS	1
	Fundamentals of marketing	Compulsory	3 ECTS	4
	Theory and techniques of PR	Compulsory	3 ECTS	5
	Digital marketing	Compulsory	4 ECTS	7
			Total ECTS that can be validated: 16

Bachelor Degree in Digital Communication

Name of the Advanced Vocational Training Cycle	Course that can be validated	Type of subject	Credits that can be validated	Semester
Marketing and advertising.	Introduction to advertising, PR and marketing	Basic	6 ECTS	3
	Introduction to Economics	Compulsory	4 ECTS	4
	Fundamentals of marketing	Compulsory	3 ECTS	4
	Conceptualization in advertising and PR	Compulsory	3 ECTS	7
	Digital marketing		3 ECTS	7
		Compulsory	Total ECTS that can be validated: 19
Marketing and advertising. Enology	Introduction to advertising, PR and marketing	Basic	6 ECTS	3
	Introduction to Economics	Compulsory	4 ECTS	4
	Fundamentals of marketing	Compulsory	3 ECTS	4
	Conceptualization in advertising and PR	Compulsory	3 ECTS	7
	Digital marketing		3 ECTS	7
		Compulsory	Total ECTS that can be validated: 19
Marketing and advertising. Promotion of tourism	Introduction to advertising, PR and marketing	Basic	6 ECTS	3
	Introduction to Economics	Compulsory	4 ECTS	4
	Fundamentals of marketing	Compulsory	3 ECTS	4
	Conceptualization in advertising and PR	Compulsory	3 ECTS	7
	Digital marketing		3 ECTS	7
		Compulsory	Total ECTS that can be validated: 19
Management of sales and commercial premises	Introduction to Economics	Compulsory	4 ECTS	4
	Fundamentals of marketing	Compulsory	3 ECTS	4
	Digital marketing	Compulsory	3 ECTS	7
			Total ECTS that can be validated: 10
Lighting, image capture and processing	Language and technique of image and sound	Compulsory	3 ECTS	2
	Introduction to audio-visual communication	Basic	6 ECTS	3
			Total ECTS that can be validated: 9
Production of audio-visuals and shows	Language and technique of image and sound	Compulsory	3 ECTS	2
	Introduction to audio-visual communication	Basic	6 ECTS	3
			Total ECTS that can be validated: 9
Projects for audio-visuals and shows	Language and technique of image and sound	Compulsory	3 ECTS	2
	Introduction to audio-visual communication	Basic	6 ECTS	3
			Total ECTS that can be validated: 9

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