Length of program 4 years
Timetable Morning or afternoon
Internships Mandatory, elective, extracurricular
Credits 240 ECTS
Application Open.
grauGPUB

Summary

1st2nd3th4thTotal
Basic4318667
Compulsory17424230131
Optional61218
Internships1212
Final degree project1212
Total60606060240

1st

SubjectModuleAcademic typeCredits
Semester: First
English 1M1PUBCompulsory3.00
Seminar I. Introduction to CommunicationM2PUBBasic8.00
Language I. Catalan LanguageM2PUBBasic3.00
Language II. Spanish LanguageM2PUBBasic3.00
History of Contemporary ThoughtM3PUBBasic6.00
General SociologyM3PUBBasic3.00
Theory of Communication and InformationM4PUBBasic6.00
Semester: Second
English 2M1PUBCompulsory3.00
Seminar II. NarrationM2PUBBasic8.00
Language III. Text TypesM2PUBBasic3.00
AestheticsM3PUBCompulsory4.00
Sociology of CommunicationM3PUBBasic3.00
Information ManagementM4PUBCompulsory4.00
Language and Techniques in Image and SoundM5PUBCompulsory3.00

2nd

SubjectModuleAcademic typeCredits
Semester: Third
English 3M1PUBCompulsory3.00
Contemporary Political and Social HistoryM3PUBCompulsory3.00
Seminar III. Professional CommunicationM4PUBCompulsory8.00
Introduction to Audiovisual CommunicationM5AUDBasic6.00
Introduction to Journalism and Corporate CommunicationM5PERBasic6.00
Introduction to Advertising, PR and MarketingM5PUBBasic6.00
Semester: Fourth
English 4M1PUBCompulsory3.00
Audiences and MarketsM3PUBCompulsory3.00
Introduction to EconomyM3PUBCompulsory4.00
New MediaM4AUDCompulsory3.00
Basic Principles in DesignM5PUBCompulsory4.00
Seminar IV. Introduction to Advertising, PR and MarketingM5PUBCompulsory8.00
Fundamentals in MarketingM6PUBCompulsory3.00

3rd

SubjectModuleAcademic typeCredits
Semester: Fifth
English VCompulsory3.00
Communication LawCompulsory4.00
Conceptualisation in Advertising and Public RelationsM5PUBCompulsory3.00
Techniques in Media PlanningM5PUBCompulsory3.00
Strategic Planning in Advertising and PR: the PlannerM5PUBCompulsory3.00
Theory and Techniques in Public RelationsM5PUBCompulsory3.00
Seminar V: Strategies in Communication IM7PUBCompulsory8.00
Specialization itinerary: Audiovisual Creativity
Art DirectionM5PUBOptional3.00
Specialization itinerary: Advertising Strategy and Management
Art DirectionM5PUBOptional3.00
Specialization itinerary: Public Relations Strategy and Management
Corporate CommunicationOptional3.00
Semester: Sixth
Project DevelopmentM6PUBCompulsory4.00
Strategic and Operational MarketingM6PUBCompulsory3.00
Off-campus internshipM7PUBInternships12.00
Seminar VI: Strategies in Communication IIM7PUBCompulsory8.00
Specialization itinerary: Audiovisual Creativity
TV EditingM6AUDOptional3.00
Specialization itinerary: Advertising Strategy and Management
Digital Content ManagementM5PEROptional3.00
Specialization itinerary: Public Relations Strategy and Management
Digital Content ManagementM5PEROptional3.00

4th

SubjectModuleAcademic typeCredits
Semester: Seventh
English VICompulsory3.00
Ethics of Communication IBasic3.00
Free elective courses IOptional
Religious JournalismOptional3.00
Off-Campus Internship IIOptional6.00
Psychology of CommunicationOptional3.00
International RelationshipsOptional3.00
Company Management in Advertising and PR. Business ManagementM6PUBCompulsory4.00
Seminar VII: Agency-Advertiser Role IM6PUBCompulsory8.00
Final Degree Project IM6PUBFinal degree project6.00
Specialization itinerary: Audiovisual Creativity
Audiovisual ProductionM6AUDOptional3.00
Specialization itinerary: Advertising Strategy and Management
Digital MarketingM6PUBOptional3.00
Specialization itinerary: Public Relations Strategy and Management
Digital MarketingM6PUBOptional3.00
Semester: Eighth
Ethics of Communication IIBasic3.00
Free elective courses IIOptional
Communication, Culture and SpiritualityOptional3.00
Cross-Cultural CommunicationOptional3.00
History of LiteratureOptional3.00
Strategy and Planning in MediaM5PUBCompulsory3.00
International MarketingM6PUBCompulsory4.00
Seminar VIII: Agency-Advertiser Role IIM6PUBCompulsory8.00
Final Degree Project IIM6PUBFinal degree project6.00
Specialization itinerary: Audiovisual Creativity
Creativity Techniques and Production ProcessM5PUBOptional3.00
Specialization itinerary: Advertising Strategy and Management
Creativity Techniques and Production ProcessM5PUBOptional3.00
Specialization itinerary: Public Relations Strategy and Management
Strategies in Public RelationsM5PUBOptional3.00
You must choose 6 credits from the free elective courses (I and II)