|Length of program||4 years|
|Timetable||Morning or afternoon|
|Internships||Mandatory, elective, extracurricular|
Advertising, public relations and marketing are three exciting disciplines that change continuously because of technological innovation and new forms of social and business communication.
At Blanquerna we have been training professionals in persuasive communication for twenty years, with an oriented preparation towards the profiles most in demand in the sector.
The triple training —advertising, public relations, marketing— that our students receive is in sync with other prestigious universities in Europe and the United States.
Below we detail the main characteristics of the Degree in Advertising, Public Relations and Marketing in Blanquerna.
All our Advertising, Public Relations and Marketing students have a number of state-of-the-art facilities: 2 television sets, 2 radio studios, 15 professional camera teams, 12 digital video post-production rooms, a multimedia lab and computer software for creating all types of audiovisual content.
In our School, students are in permanent contact with their working tools. In this way, they can adapt quickly to the rhythms and demands of the advertising, public relations or marketing sectors. And, once they reach the working world, our graduates are able to perform any type of task easily, due to their valuable prior experience.
In this sense, our Advertising, Public Relations and Marketing students routinely use the facilities and equipment to perform practical work that they must then present in class.
The master classes in the Degree in Advertising, Public Relations and Marketing are taught by renowned experts in the sector. These classes are fundamental for the formation of the students, since they provide them with the theoretical knowledge of each specialty.
In addition to their dedication to teaching, most of the professors of the Degree in Advertising, Public Relations and Marketing work in prominent advertising agencies or in prestigious departments of public relations, communication or marketing companies. And this is fundamental in our School.
We understand that teaching is a process of enabling the understanding of theoretical knowledge that is constantly evolving. And in this sense, the recognised professional experience of our teachers allows them to offer updated information, contrasted with the changing reality of advertising, public relations or marketing.
Here you can consult the complete list of our teaching staff in the Degree in Advertising, Public Relations and Marketing.
Small group seminars are part of Blanquerna's own teaching method, a sign of identity in which we firmly believe, and that sets us apart from many other university centres. What does it consist of?
From the first year, students are distributed into groups of twelve and they work together with a professional in advertising, public relations or marketing for 6 hours a week, who is also their tutor.
In this way, the tutor monitors the evolution of each student throughout the course, both their professional and personal growth. This close relationship facilitates direct and privileged contact between students and professionals in their sector.
In the third year, each student chooses a seminar according to their specialisation in one of the three areas of the Degree: advertising, public relations or marketing. This specialisation, together with the mandatory working internships, allows the student to know in depth how the industry works and the sectors in which he or she wants to work in.
Once the fourth year arrives, each student of the Degree in Advertising, Public Relations and Marketing will be able to choose two seminars of even more specific subjects, according to their professional orientation (here you can see the complete programme of subjects of advertising, public relations and marketing).
Working internships are part of the curriculum and are compulsory. We are convinced that working internships are fundamental in the training of students: they are their first contact with the advertising industry, public relations and marketing.
Through the working internships, students learn directly from the advertising, public relations or marketing companies, where they share their day-to-day work with professionals in the sector. Our School has agreements with the main advertising, public relations and marketing companies, such as Proximity Barcelona, Tiempo BBDO and Bassat Ogilvy, among many others. Here you can see the complete list.
The compulsory internships last 6 months and students combine them with classes. During the internship, there is a person responsible for the student in the company who is in continuous contact with the student's coworkers. This relationship is fundamental since it allows the two professionals to follow closely the evolution of the student, their progress, their professional growth and their working expectations.
Once in the fourth year, the students can do a second optional internship in the same company or in another. They also last for 6 months and are done during the first semester.
Blanquerna offers students in the fourth year of Advertising, Public Relations and Marketing the possibility of participating in international programmes.
We have bilateral agreements with the best European departments of Communication, for example in Belgium, France, Italy, Portugal and the Netherlands, among others.
We also participate in other student, teacher and administrative staff exchange programmes in various parts of the world, especially in the United States, Canada and some countries in Latin America, Asia and Africa.
The Final Degree Project (FDP) of advertising, public relations and marketing is a compulsory subject which is done in the last course of the Degree. It is an essential subject since it involves putting into practice all knowledge learned. The FDP is indispensable to obtain graduation.
The FDP consists of preparing a suitable business project, viable for the industry. The project is developed outside of school hours and supervised by a tutor. Through this subject, students must prove that they are qualified to work in any advertising, public relations and marketing company.
Students in the Degree in Advertising, Public Relations and Marketing have different ways, internal or external, to obtain funding to cover part of the expenses of the degree. There are several possibilities: through scholarships, financial aid programmes or the working stock of the School. Here is more detailed information.
The subjects of the Degree in Advertising, Public Relations and Marketing are grouped into 4 categories:
It is important to understand that each subject is equivalent to a certain number of credits. If one subject has more credits than another, it is due to several factors such as the hours, the volume of content or the importance in the Degree.
Here you will find the details of all the subjects of the Degree in Advertising, Public Relations and Marketing, their value in credits and in which year they are taught.