- Specialization Diploma in Communication and Marketing in Social Action
Specialization Diploma in Communication and Marketing in Social Action
- LanguagesCatalan, Spanish
- Duration1 academic year
- ShiftsLate afternoon/Evening
Thursday and Friday from 4 pm to 9 pm and one Saturday per month from 9 am to 2 pm
- DateJanuary 2023
Blanquerna-URL - Plaça Joan Coromines. 08001 Barcelona
School of Communication and International Relations
Who is it for?
This diploma is aimed at people who are currently working or volunteering in Social Action organizations.
Great scope for professional growth
This diploma is a space for professionalization, which, implementing a learning-by-project model, seeks to improve the sustainability of social entity projects by establishing alliances with the environment (hybrid value chains). The people involved.
The marketing and communication sector
Basics of marketing planning: basic tools
The communication plan
If you choose the Specialization Diploma in Communication and Marketing in Social Action, you choose...
A guaranteed future career.
- Knowing and working on a methodology helps us to make the entity's projects more sustainable.
- Practice the skills we need to carry out these projects (listening to the environment, effective communication, argumentation, negotiation, among others).
- Work on the communication plan for your project.
- Work on the creative proposal with a real communication agency.
- Share your project with a company that sponsors the cost of this professionalization.
- Share your project with 6 other entities that, like you, will be working on their projects.
Agreements with companies
International university agreements
June 28, 2022
Blanquerna-URL schools celebrate their graduation acts
June 28, 2022
4 Blanquerna-URL master's degrees ranked among the best in Spain, according to the ranking by El Mundo
June 29, 2021
Two Official Master's degrees in the "top five", according to the El Mundo ranking
May 28, 2021
Blanquerna Outlook 2021 Report: Three out of four communication professionals believe that their company will recover between this year and 2022
Module 1. Current environment of social entities in the tertiary sector (3 ECTS)
Scope of action of the Tertiary Sector in social action
Sustainability of social entities. Networking
Relationships between social entities and the public administration
Relationships between social entities and for-profit companies
Tertiary Sector Relations with civil society
Module 2. The marketing and communication sector (5 ECTS)
Structure of the marketing and communication sector (media, agencies and companies)
Current trends in marketing and communication
The social entity as a Brand: the story of the entity
Module 3. Basics of marketing planning: basic tools (6 ECTS)
Strategic bases of the marketing plan of the social entity project
Bases of the project's operational marketing plan
Use of basic computer applications (word processing, Excel...)
Key management tools for social entities: CRM
Module 4. The communication plan applied (6 ECTS)
Bases of the social entity project's communication plan
Communication goals in the various areas of the entity
Selection and management of the main communication tools with collaborating companies, civil society and the media
Corporate web development and maintenance
Communication on social media
An e-commerce platform for solidarity products
Representatives, spokespersons and community managers
Effective and efficient communication skills of participants
Volunteer communication and engagement
Module 5. Thesis (10 ECTS)
Real strategic alliance project between the social entity and a company.
Real strategic alliance project between the social entity and a company
A direct link to your future career
Our work doesn't finish the moment you graduate. The Alumni department will support you to enable us to achieve an employment rate of 90% of students in the first year after graduation
State-of-the-art equipment at the students' disposal
Art direction laboratory
Let your imagination run wild and enter a space of boundless creativity, where you can work to find the best strategy and creative proposal for an advertising project.
In front of or behind the camera? You can work on any of these skills in the school's two television studios. In addition to the cameras, you can learn how the production room, the lighting and the teleprompter work.
Video post-production rooms
Available for both academic work and personal projects, you will find a total of 9 audio and video post-production rooms at the school, equipped with pioneering programs such as Photoshop, DaVinci Resolve, Final Cut Pro, Premiere Pro, After Effects and Audition.
Whether it's broadcasting live or recording a podcast, you'll find all the equipment you need to do radio. The school has two radio studios and three individual workspaces equipped with microphones and telephones for external interviews.
For any communication project, the multimedia laboratory is the perfect room to start making a creative idea or initiative a reality. The room allows reservations for team meetings.
The school has an auditorium that can be used for celebrations, academic events, conferences or activities. In addition to the school's events, the space hosts other occasions that require ample space.
If you have a job or just need a computer, you can go to the computer classrooms or workspaces and use the Macs we have at your disposal.
Going into the world of work having been able to use professional equipment is essential. That's why we provide you with cameras that are used in the Audiovisual Communication and Journalism sectors so that you can learn with professional teams.
You have a wide range of accessories for professional cameras to get the best results in filming. Remember that you can use it for both personal and academic projects, always making the relevant reservation in advance.
If you need a quiet space to study or to do individual and group work, come to the library! Each school has its own library with computers, workrooms, reading points and an extensive catalog of documents you can consult in both hard copy and digital format.
If you have a job or just need a computer, you can go to the computer classrooms or workspaces and use the Macs we have at your disposal.
The chapel is the right place to find recollection, peace, to focus, to pray and to celebrate the Eucharist weekly and at important liturgical moments (Christmas, Ash Wednesday and Easter). The sacrament of reconciliation is also celebrated.
All the services you need during your time at the school
Using the latest equipment and audio-visual techniques is part of the learning process and enables students to enter the world of work with a broad knowledge of computer science. For this reason, the schools are equipped with audio-visual material for viewing and editing and a video library.
Programa de Mentoring
Ets estudiant o Alumni dels graus en Comunicació o del Grau en Relacions Internacionlals i tens un projecte que requereix equipament tecnològic i assessorament professional? Posem a la teva disposició el programa de mentoring, un servei per donar suport tecnològic i assessorament a aquests projectes.
Our facilities include Mac computers, state-of-the-art software, WiFi network and printers to provide students with all the materials they need in their learning process.
Research ethics committees
Ethics in the field of research is fundamental. The Faculty Research Institutes are supported by the opinions of the Research Ethics Committees (CER-URL) to evaluate and rate projects that have ethical implications.
Research Support Office
If you are part of a research group, a professor or a PhD student and you need help with a project, you can ask for advice. This assistance includes analysis, guidance, help with applying for awards, and the financial management of projects.
Bar / Restaurant
The nerve center of the quintessential faculties is the bar. There, teachers, students and staff meet throughout the day for breaks or meals.
The Academic Secretaries of the Blanquerna faculties are the space for students to relate to the processes linked to the registration of official and own courses.
Student Information and Guidance Service (SIOE)
Would you like to receive information on pre-registration and admissions processes, scholarships and grants or validations? The SIOE is the service you need. Ask for all the information about any of these processes and discover all the possibilities at your fingertips.
Professional experience is a core part of our methodology. For this reason, we have a broad spectrum of internship agreements to meet the needs and preferences of all students. You will graduate having worked in your industry.
Scholarships and grants service
At Blanquerna, we put the future within everyone's reach thanks to our scholarships and grant service to start or continue studying at our schools. Financial aid is both internal and external to the university. You will find a wide range of possibilities.
International Mobility Office
Going abroad is a unique opportunity to discover the plurality of the world. Aware of the importance of the internationalization of studies, we have established mobility agreements around the world.
This service provides graduates with the necessary means so that they can actively participate in their professionalism and propose optimal candidates to organizations and companies looking for staff.
The leap into the world of work is always a challenge. For this reason, we provide a Job Bank for students and graduates. This service puts students in touch with companies and institutions looking for staff.
Solidarity and the struggle for human dignity are values that identify us. Solidarity Action is a volunteer program that our students can join to participate in projects in the Third and Fourth World.
Studying in Blanquerna allows you to be part of our community. Being a college student opens the door to a lot of options for continuing your vocational training beyond your time in the classroom.
Want to represent the URL in college sports tournaments? You can find a wide range of possibilities for both individual and team sports. To be a student of Blanquerna, you will have a discount at the Can Caralleu and La Salle Sport & Fitness sports complexes.
Personal Guidance Service (SOP)
If you are in a difficult situation in the academic, personal or social field, you can request, free of charge, the personalized attention of the SOP. This is an interdisciplinary team of professionals who will guide you in dealing with the situation.
Living in Barcelona is a unique experience and, even more so, in a university residence. Blanquerna has agreements for URL students who want to live in any of the residences within their reach.
In the three Blanquerna faculties, you will find spaces for reflection isolated from the hustle and bustle dedicated to the celebration of the Faith or cultural and religious animation. If you wish, you can also receive personalized attention and information about church life.
At Blanquerna we promote personal development at all levels to people with a diversity of specific needs from a normalizing context that encourages personal autonomy and uniqueness.
If you like music and want to take part in the concerts of institutional events and festivities, sign up for the Blanquerna Choir. There you will meet new friends and enjoy music.
Each class group must elect a representative to put forward concerns or make proposals to the faculty members and academic management. At the same time, each degree must appoint a delegate and each school a representative on the general URL council.
Contact between students and the university is constant and is channeled through the Student Council, the body that collects proposals and requests from students and facilitates university life.
Language support service
Are you studying a foreign language and want to improve your level? Do it at your own pace in the language self-learning classroom. This service offers various teaching resources and materials to practice the language.
To access the master degree and/or university specialization diplomas, you must hold an official Spanish university degree, or a degree from another country in the European Higher Education Area. These studies are also open to students with a degree issued by an education system outside the European Higher Education Area, who do not need to have it approved, provided that the level of training is equivalent to that of an official Spanish degree and that, in the country of origin, the degree gives access to graduate studies. However, admission does not in any case imply the convalidation of the degree or any other type of recognition beyond allowing the student to access master and graduate studies at the University. Furthermore, these courses are open to people who do not have a degree but who, due to their professional or personal background, are considered qualified to take them. In these cases, the degree they will obtain will be a university extension.
Students will pre-enroll online (by accessing Pre-enrollment | Blanquerna or the pre-enrollment option for each course). You can also pre-enroll in person at the School. During the process, the candidate must submit the required documentation:
- ID card, passport or NIE residence card.
There is no charge for this procedure. When the pre-enrollment process has been completed, you will obtain a receipt with pre-enrollment details and a pre-enrollment code (CIB).
When pre-enrollment has been completed, the candidate will be offered a date for an interview with the director and/or coordinator of the master degree, who will assess their suitability and resolve any doubts they may have about the course for which they are enrolling. For the selection of candidates the following will be taken into account:
- Academic transcript
- Personal interview
- Professional experience
Once the assessment is complete, the student will be informed of the result of the interview and how to enroll, if admitted. Once admission has been confirmed, the candidate will have to pay €100 as a reservation fee, using the same application via which pre-enrollment was processed. This amount will be considered a reservation fee and will be deducted from the total price of enrollment when it is formalized. Payment is by credit or debit card using a secure, confidential process. The amount paid as a reservation fee will not be refunded under any circumstances, unless the course is canceled.
Enrollment is the final step in the procedure to access the master degree. Students will be informed individually of the enrollment date. When enrollment is complete, with payment of the corresponding fee, the student will have definitively secured a place. If the student leaves the course, the enrollment fee will not be refunded in any case. The School reserves the right to cancel any courses for which the required minimum number of enrolled students has not been reached. In this case, the amount paid for enrollment will be refunded in full.
Documentation to be provided:
- Certified photocopy of the degree certificate or certified photocopy of the university studies completed.
- Official academic certification (list of subjects studied with their grade).
- Current account number for direct debit.
When students enroll, they will have two business days to pay the total cost of enrollment, by bank transfer, credit card or barcode. Studies can be paid in installments, without any interest, by bank transfer. If payment by installment is selected, students will have two business days following completion of enrollment to pay 33.3% of the total cost of the enrolled credits, using their chosen form of payment; this payment cannot be made by direct debit. The remaining 66.4% is split into two monthly installments, in January and March, payable by direct debit using the bank account number provided upon enrollment.
Master degrees in Entertainment Television Programs and in Music and Sound for Gestmusic Entertainment Projects can split payment into 5 installments (50% enrollment fee, 15%, 15% and 10%, 10%). The first receipt is paid at the time of enrollment by bank transfer and the rest is paid in installments from November to February by direct debit.
School alumni are given a 15% discount on the enrollment fee (non-cumulative discount). Distinctions obtained in the fourth academic year of the bachelor degree are not eligible for a discount in own master degrees and graduate studies. Prices are updated each academic year. Once enrollment is complete, the amount paid will not be refunded under any circumstances.
When a student enrolls, a contract for the provision of teaching services is formalized between the student and the Blanquerna Foundation, which is legally binding from the time of payment. Payment includes the corresponding insurance and, for students under the age of twenty-eight, compulsory academic insurance. If a student declines to take up a place, he/she will lose in full any amount he/she has paid. The student accepts the rules for the use of computer services established by the Blanquerna Foundation. The student's personal data will be included in an automated file under the responsibility of the Blanquerna Foundation, so that this contract can be maintained and fulfilled. Students should note that their data may also be used to inform them about the future activities of the Foundation, or for the institution to send them publications. In accordance with the provisions of Organic Law 15/1999 on the protection of personal data, students have the right to access their data to update, rectify or cancel them, or object to their use, by sending a letter, indicating which right they want to exercise.
This section is a summary of the general conditions for enrollment. It is only for guidance and therefore has no contractual value. In the event of any discrepancy, the provisions of the general conditions for enrollment specified in the receipt generated at the time of enrollment will prevail; this receipt formalizes the contract between the student and the Blanquerna Foundation; students can consult it on the intranet whenever they wish.
The School reserves the right to ask candidates with qualifications obtained outside the EES for a letter from their university, embassy or consulate to certify that their studies enable them to pursue a master degree or graduate studies. Students are responsible for having all the official documentation necessary for their stay in Spain while studying at the School. Applicants can ask for a pre-acceptance document attached to the pre-enrollment receipt to initiate applications for visas or scholarships or carry out any other administrative procedure. Under no circumstances does this document guarantee a place if all the access and admission requirements are not met. Once applicants have been accepted and enrollment is complete, they can request a letter of admission from the Academic Secretary, if required, by paying the corresponding fees.
For any doubts or queries about the pre-enrollment or enrollment process, please contact the School's Student Information and Orientation Service.
Tuition fee for the 2022-23 academic year
Scholarships and grants Blanquerna