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Specialization Diploma in Communication and Marketing in Social Action

Pre-enrollment open

FCRI_portada acció social
  • Modality
  • Languages
    Catalan, Spanish
  • Duration
    1 academic year
  • Credits
  • Date
    October 14, 2024
  • Shifts
    Late afternoon/Evening
  • Planning

    Thursday and Friday from 4 pm to 9 pm and one Saturday per month from 9 am to 2 pm

  • Places
  • Location

    Blanquerna-URL - Plaça Joan Coromines. 08001 Barcelona

  • Faculty

    School of Communication and International Relations

Who is it for?

This diploma is aimed at people who are currently working or volunteering in Social Action organizations.

FCRI_ classe màster exposició a classe magistral

Great scope for professional growth

This diploma is a space for professionalization, which, implementing a learning-by-project model, seeks to improve the sustainability of social entity projects by establishing alliances with the environment (hybrid value chains). The people involved.

Current environment of social entities in the tertiary sector

The marketing and communication sector

Basics of marketing planning: basic tools

The communication plan

If you choose the Specialization Diploma in Communication and Marketing in Social Action, you choose...

A guaranteed future career.

  • Knowing and working on a methodology helps us to make the entity's projects more sustainable.
  • Practice the skills we need to carry out these projects (listening to the environment, effective communication, argumentation, negotiation, among others).
  • Work on the communication plan for your project.
  • Work on the creative proposal with a real communication agency.
  • Share your project with a company that sponsors the cost of this professionalization.
  • Share your project with 6 other entities that, like you, will be working on their projects.
FCRI_classe màster

Key data




Agreements with companies


International university agreements


Academic information

alumnes a classe FCRi


Module 1. Current environment of social entities in the tertiary sector (3 ECTS)

  1. Scope of action of the Tertiary Sector in social action

  2. Sustainability of social entities. Networking

  3. Relationships between social entities and the public administration

  4. Relationships between social entities and for-profit companies

  5. Tertiary Sector Relations with civil society

Module 2. The marketing and communication sector (5 ECTS)

  1. Structure of the marketing and communication sector (media, agencies and companies)

  2. Current trends in marketing and communication

  3. The social entity as a Brand: the story of the entity

Module 3. Basics of marketing planning: basic tools (6 ECTS)

  1. Strategic bases of the marketing plan of the social entity project

  2. Bases of the project's operational marketing plan

  3. Use of basic computer applications (word processing, Excel...)

  4. Key management tools for social entities: CRM

Module 4. The communication plan applied (6 ECTS)

  1. Bases of the social entity project's communication plan

  2. Communication goals in the various areas of the entity

  3. Internal communication

  4. Selection and management of the main communication tools with collaborating companies, civil society and the media

  5. Corporate web development and maintenance

  6. Communication on social media

  7. An e-commerce platform for solidarity products

  8. Representatives, spokespersons and community managers

  9. Effective and efficient communication skills of participants

  10. Volunteer communication and engagement

Module 5. Thesis (10 ECTS)

  1. Real strategic alliance project between the social entity and a company.


Real strategic alliance project between the social entity and a company

Estudiants a la biblioteca de la facultat de Comunicació i Relacions Internacionals
Alumnes a la Graduació Blanquerna 2019

A direct link to your future career

Our work doesn't finish the moment you graduate. The Alumni department will support you to enable us to achieve an employment rate of 90% of students in the first year after graduation

State-of-the-art equipment at the students' disposal

All the services you need during your time at the school

Application process

To access the master degree and/or university specialization diplomas, you must hold an official Spanish university degree, or a degree from another country in the European Higher Education Area. These studies are also open to students with a degree issued by an education system outside the European Higher Education Area, who do not need to have it approved, provided that the level of training is equivalent to that of an official Spanish degree and that, in the country of origin, the degree gives access to graduate studies. However, admission does not in any case imply the convalidation of the degree or any other type of recognition beyond allowing the student to access master and graduate studies at the University. Furthermore, these courses are open to people who do not have a degree but who, due to their professional or personal background, are considered qualified to take them. In these cases, the degree they will obtain will be a university extension.


Students will pre-enroll online (by accessing Pre-enrollment | Blanquerna or the pre-enrollment option for each course). You can also pre-enroll in person at the School. During the process, the candidate must submit the required documentation:

  • ID card, passport or NIE residence card.
  • CV

There is no charge for this procedure. When the pre-enrollment process has been completed, you will obtain a receipt with pre-enrollment details and a pre-enrollment code (CIB).​


When pre-enrollment has been completed, the candidate will be offered a date for an interview with the director and/or coordinator of the master degree, who will assess their suitability and resolve any doubts they may have about the course for which they are enrolling. For the selection of candidates the following will be taken into account:

  • Academic transcript
  • Personal interview
  • Professional experience

Once the assessment is complete, the student will be informed of the result of the interview and how to enroll, if admitted. Once admission has been confirmed, the candidate will have to pay €100 as a reservation fee, using the same application via which pre-enrollment was processed. This amount will be considered a reservation fee and will be deducted from the total price of enrollment when it is formalized. Payment is by credit or debit card using a secure, confidential process. The amount paid as a reservation fee will not be refunded under any circumstances, unless the course is canceled.


Enrollment is the final step in the procedure to access the master degree. Students will be informed individually of the enrollment date. When enrollment is complete, with payment of the corresponding fee, the student will have definitively secured a place. If the student leaves the course, the enrollment fee will not be refunded in any case. The School reserves the right to cancel any courses for which the required minimum number of enrolled students has not been reached. In this case, the amount paid for enrollment will be refunded in full.

Documentation to be provided:

  • Certified photocopy of the degree certificate or certified photocopy of the university studies completed.
  • Official academic certification (list of subjects studied with their grade).
  • Current account number for direct debit.

When students enroll, they will have two business days to pay the total cost of enrollment, by bank transfer, credit card or barcode. Studies can be paid in installments, without any interest, by bank transfer. If payment by installment is selected, students will have two business days following completion of enrollment to pay 33.3% of the total cost of the enrolled credits, using their chosen form of payment; this payment cannot be made by direct debit. The remaining 66.4% is split into two monthly installments, in January and March, payable by direct debit using the bank account number provided upon enrollment.

Master degrees in Entertainment Television Programs and in Music and Sound for Gestmusic Entertainment Projects can split payment into 5 installments (50% enrollment fee, 15%, 15% and 10%, 10%). The first receipt is paid at the time of enrollment by bank transfer and the rest is paid in installments from November to February by direct debit.

School alumni are given a 15% discount on the enrollment fee (non-cumulative discount). Distinctions obtained in the fourth academic year of the bachelor degree are not eligible for a discount in own master degrees and graduate studies. Prices are updated each academic year. Once enrollment is complete, the amount paid will not be refunded under any circumstances.​

When a student enrolls, a contract for the provision of teaching services is formalized between the student and the Blanquerna Foundation, which is legally binding from the time of payment. Payment includes the corresponding insurance and, for students under the age of twenty-eight, compulsory academic insurance. If a student declines to take up a place, he/she will lose in full any amount he/she has paid. The student accepts the rules for the use of computer services established by the Blanquerna Foundation. The student's personal data will be included in an automated file under the responsibility of the Blanquerna Foundation, so that this contract can be maintained and fulfilled. Students should note that their data may also be used to inform them about the future activities of the Foundation, or for the institution to send them publications. In accordance with the provisions of Organic Law 15/1999 on the protection of personal data, students have the right to access their data to update, rectify or cancel them, or object to their use, by sending a letter, indicating which right they want to exercise.

This section is a summary of the general conditions for enrollment. It is only for guidance and therefore has no contractual value. In the event of any discrepancy, the provisions of the general conditions for enrollment specified in the receipt generated at the time of enrollment will prevail; this receipt formalizes the contract between the student and the Blanquerna Foundation; students can consult it on the intranet whenever they wish.

Foreign students

The School reserves the right to ask candidates with qualifications obtained outside the EES for a letter from their university, embassy or consulate to certify that their studies enable them to pursue a master degree or graduate studies. Students are responsible for having all the official documentation necessary for their stay in Spain while studying at the School. Applicants can ask for a pre-acceptance document attached to the pre-enrollment receipt to initiate applications for visas or scholarships or carry out any other administrative procedure. Under no circumstances does this document guarantee a place if all the access and admission requirements are not met. Once applicants have been accepted and enrollment is complete, they can request a letter of admission from the Academic Secretary, if required, by paying the corresponding fees.

Contact us

For any doubts or queries about the pre-enrollment or enrollment process, please contact the School's Student Information and Orientation Service.
[email protected]

Tuition fee for the 2022-23 academic year

€ 2,950
Tuition fee for the entire course
FCRI_alumne fent tràmit a secretaria

Ask for more information about the course

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