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GCMWebinar: Messi, a global brand Ambassador?
September 18, 2020
New webinar organized by the Global Communication Management Degree: What does Messi generate beyond football? The dimension of the Argentine star has surpassed the boundaries of sport and his image, and many more areas, beyond the field of play.
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To analyze the importance of the Barça crack we have brought together three experts to talk about it:
- Ramon Besa, professor at the School and director of sports at El País Catalonia, renowned sports journalist at a national and international level.
- Sara Canals, a former student of the School and journalist for the BBC in Paris, with an extensive career in the world of sports journalism at La Liga TV and Mediapro.
- Josep Maria Picola, professor at the School and director of Dreiblau, a leading advertising agency in the sector.
If you want to know why Messi is more than a soccer player, don't miss "Messi: A global brand ambassador?"
The session will be through Google Meet.
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