GCMWebinar: Messi, a global brand Ambassador?

To analyze the importance of the Barça crack we have brought together three experts to talk about it:

• Ramon Besa, professor at the School and director of sports at El País Catalonia, renowned sports journalist at a national and international level.
• Sara Canals, a former student of the School and journalist for the BBC in Paris, with an extensive career in the world of sports journalism at La Liga TV and Mediapro.
• Josep Maria Picola, professor at the School and director of Dreiblau, a leading advertising agency in the sector.

If you want to know why Messi is more than a soccer player, don't miss "Messi: A global brand ambassador?"