Dr. Toni Seijo, director of IPSOS, was responsible for inaugurating the new edition of the University Expert Course in Marketing. Seijo is also in charge of the direction of the first module of the course, related to "Brand and mix-marketing".
The course, coordinated by Dr. Antoni Solanilla and Professor Josep Maria Picola, takes place on Fridays from 6pm to 9:30pm and on Saturdays from 9am to 2pm until the end of this first semester and is designed for graduates in Advertising and Public Relations at our School who wish to complete their knowledge of Marketing and obtain a university qualification with expertise in this field, recognized by the URL.
This third edition of the Expert Course, like the previous ones, will include materials chosen by professors, professionals and external experts. A fourth course is planned for next year, with the latest year of graduates before completing the implementation of the new degree in Advertising, Public Relations and Marketing.