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Students from the Bachelor’s Degree in Global Communication Management showcased their projects at the ‘GlobCom Project’ Global Challenge in Bangkok

June 20, 2024

During the second semester, 23 Global Communication Management students participated in the GlobCom project, which involved fifteen universities in the UK, Portugal, Italy, Germany, Spain (Blanquerna), South Africa, Abu Dhabi, Malaysia, Thailand, Australia, the USA (Emerson College) and India. They were accompanied by professor Alba Ramírez.

From June 6 to 9, four students – Gala Xirau, Inés Ruiz, Glòria Josa, and Maria Fernanda Montoya– gathered in Bangkok. Each team presented their final project in a competition with only three finalists and one winner. The winning team comprised three students from Blanquerna.

Their task within these nine inter-university teams, which included students from fourteen affiliated universities, was to create a communication strategy for the rebranding of Mattel’s Barbie brand with a focus on female empowerment.

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