- University Master Degree in Art Direction in Advertising
University Master Degree in Art Direction in Advertising
- Duration1 academic year
- ShiftsLate afternoon/Evening
From 6 pm to 9 pm
- DateOctober 16, 2023
Blanquerna-URL - Plaça Joan Coromines. 08001 Barcelona
School of Communication and International Relations
Who is it for?
The university master degree in Art Direction in Advertising is aimed at university graduates who want to study the professional applications of art direction in depth, usually in connection with advertising projects, although it is also involved in many other sectors (publishing, branding, graphic design, multimedia, etc.) in which art directors are essential.
Master degree taught with the support of
Great scope for professional growth
The extensive experience of the School's teaching staff and their permanent contact with career reality have enabled us to constantly update the content of the course
Advertising planning and strategy tools.
Case studies and advertising projects, publishing, branding, multimedia and social media.
If you choose the Blanquerna university master degree in Art Direction in Advertising, you choose...
A guaranteed future career.
- Compulsory internships in leading companies in the sector.
- Faculty trained by professionals working in the field of art direction and advertising.
- Real cases with the support of participating companies.
- Career guidance at the end of your course with the support of the Blanquerna Alumni network.
University master degrees offer the option of choosing between a career track and a research track
The professional curriculum is designed so that you acquire the knowledge and experience needed to focus your future career on one of the many opportunities the degree has to offer.
The research curriculum is designed to train researchers at the highest level and for access to the PhD.
employment rate (specific data for master degree, according to AQU)
agreements with companies (general School data)
agreements with international universities (general School data)
June 28, 2022
Blanquerna-URL schools celebrate their graduation acts
June 28, 2022
4 Blanquerna-URL master's degrees ranked among the best in Spain, according to the ranking by El Mundo
June 29, 2021
Two Official Master's degrees in the "top five", according to the El Mundo ranking
May 28, 2021
Blanquerna Outlook 2021 Report: Three out of four communication professionals believe that their company will recover between this year and 2022
Training in line with your interests and future career
Students have four options when selecting the 16 credits for the elective subjects:
1- Internships and elective content specific to the master program
2- Internships and advanced research method elective.
3- Internships and elective content from another master program.
4- Elective course in advanced research Methodology and three elective courses worth 4 credits (option without internship)
|Master's degree project||10|
|Professional areas of specialization in art direction||3||Compulsory|
|Foundations visual of graphics||3||Compulsory|
|Languages and formats of the art direction||5||Compulsory|
|Strategic and creative platforms in design, advertising and branding||3||Compulsory|
|Optional credits of the master||4||Optional|
|Metodologia avançada de la recerca|
|Optional credits from other master's programs||4||Optional|
|The management of communication in organizations and the communicative management of crises|
|Rhetoric and writing techniques|
|Creative management of the project process||3||Compulsory|
|Art direction in digital media||5||Compulsory|
|Creative project and the art direction||3||Compulsory|
|Technology as a strategic and creative tool||3||Compulsory|
|Optional credits of the master||Optional|
|Production and graphical, audio-visual and multimedia management||4|
|Optional credits from other master's programs||4||Optional|
|The Far East and Latin America|
|Marketing and cultural events management|
|International Cooperation and Inequalities|
|Commercialization and distribution of audiovisual products|
|Innovation, producction and hipermedia report|
|University Master's Degree Seminar||6||Compulsory|
|Final Master's Degree Project||10||Master's degree project|
Internships in Art Direction in Advertising
External internships at companies and institutions are a key part of the learning process. Through them, students have direct contact with the professional world, in which they will be able to apply the knowledge acquired at university. Internships provide the student with an overview of the communication and operating dynamics of the medium, company, or institution where they are receiving work experience. The School has agreements with upwards of 1,200 companies in which students are prepared to enter the working world.
An internship environment fully adapted to your interests and your availability
Based on interviews with students, each academic year we establish new agreements for cooperation with companies and organizations directly related to the professional field of the master's degree. The internship will be customized to the characteristics of each student, taking both academic aspects and availability into account.
Objectives of the internship
- Learn about real working conditions in the field of art direction.
- Apply the knowledge acquired in the course to real cases.
- Build a network of contacts in the sector.
Internships at the School
- The bachelor's degree ensures that each student will be able to do an internship within a company in positions related to their sector.
- Each student will have a bachelor degree advisor who will ensure they comply with the internship's objectives and make the most of the experience.
Where can you do your internship?
BBDO España · BUM Blasi Urgell i Morales · Carrots Comunicación · Contrapunto BBDO · CP Proximity Barcelona · DDB Barcelona · DEC BBDO · DreiBlau · Evil Love · Firma · Hospital Vall d'Hebron · Innuo · Catalan Institute of Health · J. Walter Thompson · Nivoria · Ogilvy Barcelona · Paradise Falls · Promotourist · Quin Team · Saatchi & Saatchi Healthcare · SCPF · Shackleton Barcelona · Slogan · TBWA Barcelona · Treehouse · Vasava · VMLY&R
Master's Degree Thesis
The master degree thesis allows you to put into practice all the knowledge you have acquired. It involves the preparation of a project, based on an original idea or approach, dealing with a significant aspect of communication, from a professional or research perspective.
With regard to the student's professional track, the final master degree project must be an extension of some aspect of the syllabus (as a project or as a way to contextualize various concepts) or it may be linked to an internship (as an analysis and proposal for improvement). For the research track, the thesis is a project that must be consistent with the research that students intend to carry out for their future doctoral thesis, either by investigating the state of the issue or by applying a particular research method.
For the professional track, the thesis requires students to formulate an innovative project related to professional work in the field studied in the course. As a guide, the project must include at least the following sections:
- Presentation of the specific topic chosen and justification of its importance, originality and professional relevance; analysis of the environment and opportunities.
- Application of the methodology to a closely defined professional field or analyze the project's strengths and weaknesses.
- Structure and content of the project to be carried out, definition of the main concepts and arguments.
- Bibliography, filmography or documentation required for the project.
For the research track, as a guide, the thesis must include at least the following sections:
- Presentation of the specific topic chosen and justification of its importance, originality and academic relevance.
- State of the issue.
- Research problem objectives and/or hypotheses.
- Method, specifying the subject of study and research techniques.
- Bibliography, documentation and materials needed for research.
The thesis works on and applies the conceptual, technical and professional tools needed to carry out the tasks of advertising strategy and creativity.
The thesis is followed up by means of regular tutorials with the professor supervising it, including final approval of bibliographic research and data collection, discussing the project with the supervisor and writing the text itself.
The thesis will be publicly defended before a panel made up of three professors from the master degree program. The final (numerical) assessment of the thesis is recorded as a single result, based on the oral exam (30%), the evaluation of projects, reviews and reports (60%) and an assessment of attitudes and learning procedures (10%).
Check the procedure for submitting the master's degree thesis here.
The Master Degree in Art Direction in Advertising opens up a very diverse range of job opportunities.
Art director (advertising agency, studio, freelance or in-house for a brand)
Layout and final artwork
Designer and manager of brand presence on networks
Art director for events, stands, street marketing campaigns, product performances, etc.
Companies that trust our graduates
A direct link to your future career
Our work doesn't finish the moment you graduate. The Alumni department will support you to enable us to achieve an employment rate of 90% of students in the first year after graduation
State-of-the-art facilities at students' disposal
Art direction laboratory
Let your imagination run wild and enter a space of boundless creativity, where you can work to find the best strategy and creative proposal for an advertising project.
In front of or behind the camera? You can work on any of these skills in the school's two television studios. In addition to the cameras, you can learn how the production room, the lighting and the teleprompter work.
Video post-production rooms
Available for both academic work and personal projects, you will find a total of 9 audio and video post-production rooms at the school, equipped with pioneering programs such as Photoshop, DaVinci Resolve, Final Cut Pro, Premiere Pro, After Effects and Audition.
Whether it's broadcasting live or recording a podcast, you'll find all the equipment you need to do radio. The school has two radio studios and three individual workspaces equipped with microphones and telephones for external interviews.
For any communication project, the multimedia laboratory is the perfect room to start making a creative idea or initiative a reality. The room allows reservations for team meetings.
The school has an auditorium that can be used for celebrations, academic events, conferences or activities. In addition to the school's events, the space hosts other occasions that require ample space.
If you have a job or just need a computer, you can go to the computer classrooms or workspaces and use the Macs we have at your disposal.
Going into the world of work having been able to use professional equipment is essential. That's why we provide you with cameras that are used in the Audiovisual Communication and Journalism sectors so that you can learn with professional teams.
You have a wide range of accessories for professional cameras to get the best results in filming. Remember that you can use it for both personal and academic projects, always making the relevant reservation in advance.
If you need a quiet space to study or to do individual and group work, come to the library! Each school has its own library with computers, workrooms, reading points and an extensive catalog of documents you can consult in both hard copy and digital format.
If you have a job or just need a computer, you can go to the computer classrooms or workspaces and use the Macs we have at your disposal.
The chapel is the right place to find recollection, peace, to focus, to pray and to celebrate the Eucharist weekly and at important liturgical moments (Christmas, Ash Wednesday and Easter). The sacrament of reconciliation is also celebrated.
All the services you need while you are at the School
Using the latest equipment and audio-visual techniques is part of the learning process and enables students to enter the world of work with a broad knowledge of computer science. For this reason, the schools are equipped with audio-visual material for viewing and editing and a video library.
Programa de Mentoring
Ets estudiant o Alumni dels graus en Comunicació o del Grau en Relacions Internacionlals i tens un projecte que requereix equipament tecnològic i assessorament professional? Posem a la teva disposició el programa de mentoring, un servei per donar suport tecnològic i assessorament a aquests projectes.
Our facilities include Mac computers, state-of-the-art software, WiFi network and printers to provide students with all the materials they need in their learning process.
Research ethics committees
Ethics in the field of research is fundamental. The Faculty Research Institutes are supported by the opinions of the Research Ethics Committees (CER-URL) to evaluate and rate projects that have ethical implications.
Research Support Office
If you are part of a research group, a professor or a PhD student and you need help with a project, you can ask for advice. This assistance includes analysis, guidance, help with applying for awards, and the financial management of projects.
Bar / Restaurant
The nerve center of the quintessential faculties is the bar. There, teachers, students and staff meet throughout the day for breaks or meals.
The Academic Secretaries of the Blanquerna faculties are the space for students to relate to the processes linked to the registration of official and own courses.
Student Information and Guidance Service (SIOE)
Would you like to receive information on pre-registration and admissions processes, scholarships and grants or validations? The SIOE is the service you need. Ask for all the information about any of these processes and discover all the possibilities at your fingertips.
Professional experience is a core part of our methodology. For this reason, we have a broad spectrum of internship agreements to meet the needs and preferences of all students. You will graduate having worked in your industry.
Scholarships and grants service
At Blanquerna, we put the future within everyone's reach thanks to our scholarships and grant service to start or continue studying at our schools. Financial aid is both internal and external to the university. You will find a wide range of possibilities.
International Mobility Office
Going abroad is a unique opportunity to discover the plurality of the world. Aware of the importance of the internationalization of studies, we have established mobility agreements around the world.
This service provides graduates with the necessary means so that they can actively participate in their professionalism and propose optimal candidates to organizations and companies looking for staff.
The leap into the world of work is always a challenge. For this reason, we provide a Job Bank for students and graduates. This service puts students in touch with companies and institutions looking for staff.
Solidarity and the struggle for human dignity are values that identify us. Solidarity Action is a volunteer program that our students can join to participate in projects in the Third and Fourth World.
Studying in Blanquerna allows you to be part of our community. Being a college student opens the door to a lot of options for continuing your vocational training beyond your time in the classroom.
Want to represent the URL in college sports tournaments? You can find a wide range of possibilities for both individual and team sports. To be a student of Blanquerna, you will have a discount at the Can Caralleu and La Salle Sport & Fitness sports complexes.
Personal Guidance Service (SOP)
If you are in a difficult situation in the academic, personal or social field, you can request, free of charge, the personalized attention of the SOP. This is an interdisciplinary team of professionals who will guide you in dealing with the situation.
Living in Barcelona is a unique experience and, even more so, in a university residence. Blanquerna has agreements for URL students who want to live in any of the residences within their reach.
In the three Blanquerna faculties, you will find spaces for reflection isolated from the hustle and bustle dedicated to the celebration of the Faith or cultural and religious animation. If you wish, you can also receive personalized attention and information about church life.
At Blanquerna we promote personal development at all levels to people with a diversity of specific needs from a normalizing context that encourages personal autonomy and uniqueness.
If you like music and want to take part in the concerts of institutional events and festivities, sign up for the Blanquerna Choir. There you will meet new friends and enjoy music.
Each class group must elect a representative to put forward concerns or make proposals to the faculty members and academic management. At the same time, each degree must appoint a delegate and each school a representative on the general URL council.
Contact between students and the university is constant and is channeled through the Student Council, the body that collects proposals and requests from students and facilitates university life.
Language support service
Are you studying a foreign language and want to improve your level? Do it at your own pace in the language self-learning classroom. This service offers various teaching resources and materials to practice the language.
Maria Teresa Luis CompteMaria Teresa Luis Compte
Agustin Amate BonacheraAgustin Amate Bonachera
Lluís Anyó SayolLluís Anyó Sayol
Víctor Arriazu MartinVíctor Arriazu Martin
Eloi Aymerich CasasEloi Aymerich Casas
Jaume Aymerich VilasauJaume Aymerich Vilasau
Sonia Ballano MacíasSonia Ballano Macías
Joan Bosch GarciaJoan Bosch Garcia
Francesc Canosa FarranFrancesc Canosa Farran
Iolanda Casalà SurribasIolanda Casalà Surribas
Ramón Castillo CurullaRamón Castillo Curulla
Josep Maria Closa RusinésJosep Maria Closa Rusinés
Víctor Curto GordoVíctor Curto Gordo
Fernando de Felipe AlluéFernando de Felipe Allué
Maria Carmen Fernández LópezMaria Carmen Fernández López
Joan Francesc Fondevila GascónJoan Francesc Fondevila Gascón
Pere Franch PuigPere Franch Puig
Jordi Garcia SolerJordi Garcia Soler
Iván Gómez GarcíaIván Gómez García
Sebastian GuerriniSebastian Guerrini
Enric Jardí SolerEnric Jardí Soler
Aleksandra Krtolica LukicAleksandra Krtolica Lukic
Esperanza Maestro BabíoEsperanza Maestro Babío
Marc Mallafré CazorlaMarc Mallafré Cazorla
Alfonso Medina CambrónAlfonso Medina Cambrón
Mònica Mestanza GarciaMònica Mestanza Garcia
Ramon Millà BruchRamon Millà Bruch
Miquel Peralta MasMiquel Peralta Mas
Jaume Peris LlimonaJaume Peris Llimona
Marcos Polo LópezMarcos Polo López
Eduardo Richard SimónEduardo Richard Simón
Marc Roig BadiaMarc Roig Badia
Josep A. Rom RodríguezJosep A. Rom Rodríguez
Joan Sabaté SalazarJoan Sabaté Salazar
Eva Santana LópezEva Santana López
Antonio Solanilla PascauAntonio Solanilla Pascau
Eduard Vidal PortésEduard Vidal Portés
Richard Michael WakefieldRichard Michael Wakefield
Elena Yeste PiquerElena Yeste Piquer
Maider Zulueta YoldiMaider Zulueta Yoldi
University master degrees are official degrees awarded by the Ministry of Education and Vocational Training, in accordance with the requirements of the European Higher Education Area (EHEA) and the guidelines set out in the Bologna Declaration. To access the official master degree, you must hold an official Spanish university degree, or a degree from another country that is part of the European Higher Education Area. Access to master degree studies is regulated by Royal Decree 822/2021, of 28 September.
These studies are also open to students with a degree issued by an education system outside the European Higher Education Area, who do not need to have it approved, provided that the level of training is equivalent to that of an official Spanish degree and that, in the country of origin, the degree gives access to graduate studies. However, admission does not in any case imply the convalidation of the degree or any other type of recognition beyond allowing the student to access master and graduate studies at the University.
Students who have a degree in a field other than Communication Sciences (Audio-visual Communication, Journalism or Advertising and Public Relations) will have to complete a supplementary training module equivalent to between 15 and 60 credits, depending on the original degree.
The application process consists of two parts:
Students can pre-enroll online (by accessing Pre-enrollment | Blanquerna or the pre-enrollment option for each course). You can also pre-enroll in person at the School. During the process, the candidate must submit the required documentation:
- ID card, passport or NIE residence card
There is no charge for this procedure. When the pre-enrollment process has been completed, you will obtain a receipt with pre-enrollment details and a pre-enrollment code (CIB).
When pre-enrollment has been completed, the candidate will be offered a date for an interview with the director and/or coordinator of the master degree, who will assess their suitability and resolve any doubts they may have about the course for which they are enrolling. For the selection of candidates the following will be taken into account:
- Academic record.
- Personal interview.
- Professional experience.
Once the assessment is complete, the student will be informed of the result of the interview and how to enroll, if admitted. Once admission has been confirmed, the candidate will have to pay €100 as a reservation fee, using the same application via which pre-enrollment was processed. This amount will be considered a reservation fee and will be deducted from the total price of enrollment when it is formalized. Payment is by credit or debit card using a secure, confidential process. The amount paid as a reservation fee will not be refunded under any circumstances, unless the course is canceled.
Students who are admitted can choose between two options, depending on whether or not they already qualify for university admission:
- Conditional enrollment: This option is available to students who have not yet obtained a bachelor degree and who want to study a master degree at the same time. For conditional enrollment, students need to be enrolled for the pending credits in their bachelor degree. This is subject to a maximum of 9 credits and the bachelor degree thesis. The master degree thesis cannot be graded, and the master degree cannot, therefore, be awarded, until the student has completed the bachelor degree. The student must sign a document accepting the terms of conditional enrollment.
- Definitive enrollment
Enrollment is definitive if the student already meets the requirements for admission.
Enrollment is the final step in the procedure to access the master degree. Students will be informed individually of the enrollment date. When enrollment is complete, and the corresponding fee has been paid, the student will have secured a place. Course fees are paid in installments without any interest. When students enrol, they will have two business days to pay 50% of the total cost of the credits for which they have enrolled, by bank transfer or using a barcode at the bank; the remaining 50% is split into nine monthly installments, from October to June, payable by direct debit using the bank account indicated at the time of enrollment.
School alumni are given a 15% discount on the enrollment fee (non-cumulative discount). This discount will only apply to students who enroll full-time for all the credits required in the course. Prices are updated each academic year. Once enrollment is complete, the amount paid will not be refunded under any circumstances.
Students must bring the following documentation with them when they enroll:
- Certified photocopy of the qualification that gives them access to the course or documentary proof that the relevant document has been requested.
- Original official academic certificate or certified copy of the bachelor degree transcript.
- Current account number for direct debit (if payment is to be by installments).
When a student enrolls, a contract for the provision of teaching services is formalized between the student and the Blanquerna Foundation, which is legally binding from the time of payment. Payment includes the corresponding insurance and, for students under the age of twenty-eight, compulsory academic insurance. If a student declines to take up a place, he/she will lose in full any amount he/she has paid.
The student accepts the rules for the use of computer services established by the Blanquerna Foundation. The student's personal data will be included in an automated file under the responsibility of the Blanquerna Foundation, so that this contract can be formalized and fulfilled. Students should note that their data may also be used to inform them about the future activities of the Foundation, or for the institution to send them publications. In accordance with the provisions of Organic Law 15/1999 on the protection of personal data, students have the right to access their data to update, rectify or cancel them, or object to their use, by sending a letter, indicating which right they want to exercise.
This section is a summary of the general conditions for enrollment. It is only for guidance and therefore has no contractual value. In the event of any discrepancy, the provisions of the general conditions for enrollment specified in the receipt generated at the time of enrollment will prevail; this receipt formalizes the contract between the student and the Blanquerna Foundation; students can consult it on the intranet whenever they wish.
The School reserves the right to ask candidates with qualifications obtained outside the EHEA for a letter from their university, embassy or consulate to certify that their studies enable them to pursue a master degree or graduate studies. Students are responsible for having all the official documentation necessary for their stay in Spain while studying at the School. Applicants can ask for a pre-acceptance document attached to the pre-enrollment receipt to initiate applications for visas or scholarships or carry out any other administrative procedure. Under no circumstances does this document guarantee a place if all the access and admission requirements are not met. Once applicants have been accepted and enrollment is complete, they can request a letter of admission from the Academic Secretary, if required, by paying the corresponding fee.
For any doubts or queries about the pre-enrollment or enrollment process, please contact the School's Student Information and Orientation Service [email protected]
We make it easy, so you can choose whatever you want to study
Studies can be paid in installments and without any interest. At the time of enrollment, 50% of the total cost of the enrolled credits is paid. The remaining 50% is split into nine monthly installments (from October to June) payable by direct debit.
Scholarships and grants Blanquerna
Committed to quality to ensure an environment of educational excellence
Quality assurance guarantees a learning environment in which program content, learning opportunities, and services and facilities meet established standards.
- Final report 2015
- Verified report 2015
- AQU assessment of University Master Degree in Art Direction in Advertising
- Notification of verification university master degree in Art Direction in Advertising
- Notification of accreditation university master degree in Art Direction
- Evaluation of application university master degree in Art Direction in Advertising
- Accreditation of master degree in Art Direction in Advertising
Degree follow-up report
- Degree follow-up report university master degree in Art Direction in Advertising 2011-2012
- Degree follow-up report university master degree in Art Direction in Advertising 2012-2013
Center follow-up report
- Survey of student satisfaction with online education
- Report result of the student form on online academic activity and COVID-19
- Blanquerna School of Communication and International Relations bachelor's and master's degrees student participation and satisfaction
- Survey of student satisfaction with School services 2019
- AQU preliminary report on graduate satisfaction 2019
- 2015 first-year student URL satisfaction
- 2015 fourth-year student URL satisfaction
Faculty surveys (research and teaching staff)
- Teaching and research staff satisfaction survey results tables 2019
- Teaching and research staff qualifications satisfaction survey results tables 2019
- Teaching and research staff survey participation results 2019
- Teaching and research staff satisfaction 2015
- Teaching and research staff satisfaction 2013
Administrative and service staff surveys
- Service staff survey (comparison of URL and Blanquerna results) 2015
- Administrative and service staff satisfaction survey summary tables 2019
- Administrative and service staff satisfaction 2015
- Administrative and service staff satisfaction 2013
Evidence relating to employer satisfaction
- 2019–2020 FCRIB Report on internship employer satisfaction
- 2017–2018 FCRIB Report on internship employer satisfaction
Job bank and careers
- Bachelor degree employment rate studies 2019
- Official master degree employment rate studies 2019
- Bachelor degree employment rate studies 2018
- Official master degree employment rate studies 2018
- Official master degree employment rate studies 2017
- Bachelor degree employment rate studies 2017
- 2014-2018 Occupational integration studies
URL Student mobility
As the European Union points out, gender equality is not only a matter of social justice but also affects the results of teaching and research. Promoting gender equality in research and innovation is one of the European Commission's commitments, and it supports the explicit integration of a gender perspective in Horizon 2020 projects. However, this recommendation is often poorly understood and misapplied. Various documents are presented here with a view to contributing to a better understanding and application of the gender perspective in teaching and research.
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