- Master in Life-long learning in Integral Corporate Communication
Master in Life-long learning in Integral Corporate Communication
Academic year closed
- LanguagesCatalan, Spanish
- Duration1 academic year
- ShiftsLate afternoon/Evening
Monday to Thursday from 6 p.m. to 9 p.m.
- DateOctober 16, 2023
Blanquerna-URL - Plaça Joan Coromines. 08001 Barcelona
School of Communication and International Relations
Who is it for?
This is aimed at those wanting to join one of the most dynamic and exciting sectors of communication, corporate.
Master degree taught in collaboration with...
Great areas to grow professionally
The extensive experience of the School's teaching staff and their permanent contact with professional practice have enabled us to constantly update the content of the course.
Marketing and market research
New communication channels
If you choose the master degree in Integral Corporate Communication at Blanquerna, you choose...
A guaranteed future career.
- Professional internships provided by the School, in leading companies in the sector.
- Faculty made up of leading active professionals.
- Personalized attention; quality training in small groups.
- Career guidance at the end of the course and support from the Blanquerna Alumni network.
Excellence, key data
of occupational integration
(general School, AQA data)
agreements with companies
international university agreements
The Master degree will be structured around 9 modules. The first with introductory and general contents, and the second with additional contents. Modules 3, 4, 5 and 6 focus on more specific topics. Module 7 has an experiential aspect, Module 8 involves internships in companies and, finally, Module 9 will be for the Master Degree Thesis.
The modules will include the following courses:
Module 1. Corporate communication: basic concepts (3 ECTS)
- Goals of corporate communication
- Visit to Atrevia
- Persuasive communication
- The management model of corporate communication in organizations
- Concepts of identity and corporate image
- The communication plan
Module 2. Marketing, market research, and corporate communication (4 ECTS)
- The principles of marketing.
- The marketing and communication departments.
- Research methodology in communication
- Brand reputation.
Module 3. The strategic vision of corporate communication (3 ECTS)
- A strategic vision of corporate communication
- Theory and techniques of public relations
Module 4. Case studies: Corporate communication in specialized sectors (5 ECTS)
- 10 sessions by Dircoms
- Visit to the FC Barcelona press and communication facilities
Module 5. Scenarios, techniques and instruments of corporate communication (10 ECTS)
- Brand management and corporate visual identity
- The press office, publicity and media relations
- Internal communications
- Crisis communications
- Protocol, Lobbying and other techniques
- Strategic organization of events
- Sponsorship and sponsoring
- Corporate Social Responsibility (CSR)
- The corporate video
Module 6. The community manager and the new communication channels (5 ECTS)
- The Social Media Plan. Twitter and Instagram for companies
- Content SEO
- Search Engine Marketing
- Advertising on social media
- Web Analytics.
- Communication with influencers
- Inbound marketing
Module 7. Spokesperson training (4 ECTS)
- Strategic verbal communication
- Management of press conferences
- The interview in the media (television, radio)
- The debate on television.
- The speechwriter.
Module 8. Internship (12 ECTS)
Module 9. Master degree thesis (14 ECTS)
Internships in Integral Corporate Communication
External internships at companies and institutions are a key part of our learning process. They represent the student's direct contact with the professional world where they will be able to apply the knowledge acquired at university. Internships provide the student with an overview of the communication and operating dynamics of the medium, company, or institution where they are receiving work experience. The School has agreements with upwards of 1,200 companies where students are prepared to enter the working world.
An internship in an environment fully adapted to your interests and availability
Based on interviews with students, each academic year we establish new agreements for cooperation with companies and organizations directly related to the professional field of the master degree. The internship will be customized to the characteristics of each student, taking both academic aspects and availability into account.
Objectives of the internship
- Direct contact with the professional world of Corporate Communication.
- Apply the skills acquired during the master degree.
- Establish a network of professional contacts.
Internships at the SCIR
- The master degree ensures that each student will be able to do an internship within a company in a position related to their sector.
- Each student will have a bachelor degree advisor who will ensure they comply with the internship's objectives and make the most of the experience.
Where can you do your internship?
Master degree thesis
The thesis is a project that checks the student's capacity to integrate and assimilate the contents and the skills obtained throughout the master degree program.
The subject of the thesis must include the knowledge and skills acquired by students in a project related to some aspects of corporate communication covered in the modules comprising the curriculum of the Master degree. Given the eminently professional orientation of the Master degree, the thesis may consist of producing an integral corporate communication plan for a company or institution, a practical or innovative proposal that may be applicable in the professional field. A thesis may also be completed that focuses on researching an aspect of the entire field of corporate communication.
During the production process, the student will receive the guidance of an advisor who will academically validate the final version of the thesis before it is submitted for assessment.
The advisor is the person who accompanies the student from the start of the thesis until it is defended before the panel. The advisor provides expert knowledge on the projects being developed, and is responsible for guiding and motivating the student in all aspects related to the different phases of the thesis.
Each thesis will be assessed by master degree professors with a professional or academic profile directly related to corporate communication, taking into account relevant viability criteria of the thesis, such as its academic accuracy or its viability.
The master degree in Integral Corporate Communication has a broad career path, with a wide range of career opportunities.
Director/Head of corporate communication in companies and institutions
Executives in communication agencies
Heads of the press and/or internal communication office in companies and institutions
Community Manger in companies and institutions
Companies that trust our master degree students
A direct link to your future career
Our work doesn't finish the moment you graduate. The Alumni department will support you to enable us to achieve an employment rate of 90% of students in the first year after graduation
State-of-the-art equipment at the students' disposal
All the services you need throughout university
Members of the Council
Cristina Aced Toledano
Digital communication consultant, trainer, and mentor
Xavier Balsells Roig
Communication and marketing technique in the Chamber of Commerce of Barcelona
Alex Bonet Campo
Director de consultoria a ATREVIA
Silvia Casallachs Vidal
BioSystems Communication Director
Monica Colmenero Lopez
Responsible for the Consumer Department
Mireia De la Torre Sanfeliu
Directora d'estratègia digital i creativitat a IMAGINA
Sonia Duque Fontalba
Senior advisor of the ATREVIA brand area
Ricard Franco Amoros
Head of Sport Communication for FC Barcelona
Isabel Grifoll Gali
Vicepresidenta a ATREVIA Barcelona
Steven David Guest
Consultant and professor in negotiation, leadership, reputation management and corporate communication
Ferran Lalueza Bosch
Journalist and professor specialized in crisis communication and social networks
Olga Llopis Garcia
Managing partner of Comuniza and Brandemia
Maria Teresa Llopis Maté
Consultant and professor specialized in corporate communication, public image and reputation
Guillem Marca Francès
Professor and consultant specialized in communication strategy and visual communication
David Martínez Pato
CEO and founder of PrensaSport
Daniel Mehrad Fuertes
Director and consultant in Public Affairs at Political Intelligence
Natàlia Molgó Pascual
Corporate Marketing Manager at Galenicum
Enrique Nogueras Abello
Marketing and communication director at EditBCN.
Andrea Oliveira Dos Santos
Professor and consultant in communication strategy and public relations
Ana Maria Palencia Garcia
Director of communication and sustainability at Unilever Spain
Manuel Pellicer Rosell
Director of communication and sustainability at Unilever Spain
Albert Raich De Castro
Internal Communications Director at PepsiCo
Albert Riera Sans
Director of communication and institutional relations at La Fageda
Guillermina Roses Camacho
Director at LENKE AGENCY
Francesc Santiago Camps
Journalist and technical director of the Barcelona City Council press office
Maria dels Angels Valls Gol
Chief communications & public affairs officer en ESTEVE
Javier Ricardo Velilla
Soci director a Comuniza i Brandemia i professor de brànding
Maria Laura Verazzi Kuyumchoglu
Director and founder of the consultancy Averar
To access the master degree and/or university specialization diplomas, you must hold an official Spanish university degree, or a degree from another country in the European Higher Education Area. These studies are also open to students with a degree issued by an education system outside the European Higher Education Area, who do not need to have it approved, provided that the level of training is equivalent to that of an official Spanish degree and that, in the country of origin, the degree gives access to graduate studies. However, admission does not in any case imply the convalidation of the degree or any other type of recognition beyond allowing the student to access master and graduate studies at the University. Furthermore, these courses are open to people who do not have a degree but who, due to their professional or personal background, are considered qualified to take them. In these cases, the degree they will obtain will be a university extension.
Students will pre-enroll online (by accessing Pre-enrollment | Blanquerna or the pre-enrollment option for each course). You can also pre-enroll in person at the School. During the process, the candidate must submit the required documentation:
- ID card, passport or NIE residence card.
There is no charge for this procedure. When the pre-enrollment process has been completed, you will obtain a receipt with pre-enrollment details and a pre-enrollment code (CIB).
When pre-enrollment has been completed, the candidate will be offered a date for an interview with the director and/or coordinator of the master degree, who will assess their suitability and resolve any doubts they may have about the course for which they are enrolling. For the selection of candidates the following will be taken into account:
- Academic transcript
- Personal interview
- Professional experience
Once the assessment is complete, the student will be informed of the result of the interview and how to enroll, if admitted. Once admission has been confirmed, the candidate will have to pay €100 as a reservation fee, using the same application via which pre-enrollment was processed. This amount will be considered a reservation fee and will be deducted from the total price of enrollment when it is formalized. Payment is by credit or debit card using a secure, confidential process. The amount paid as a reservation fee will not be refunded under any circumstances, unless the course is canceled.
Enrollment is the final step in the procedure to access the master degree. Students will be informed individually of the enrollment date. When enrollment is complete, with payment of the corresponding fee, the student will have definitively secured a place. If the student leaves the course, the enrollment fee will not be refunded in any case. The School reserves the right to cancel any courses for which the required minimum number of enrolled students has not been reached. In this case, the amount paid for enrollment will be refunded in full.
Documentation to be provided:
- Certified photocopy of the degree certificate or certified photocopy of the university studies completed.
- Official academic certification (list of subjects studied with their grade).
- Current account number for direct debit.
When students enroll, they will have two business days to pay the total cost of enrollment, by bank transfer, credit card or barcode. Studies can be paid in installments, without any interest, by bank transfer. If payment by installment is selected, students will have two business days following completion of enrollment to pay 33.3% of the total cost of the enrolled credits, using their chosen form of payment; this payment cannot be made by direct debit. The remaining 66.4% is split into two monthly installments, in January and March, payable by direct debit using the bank account number provided upon enrollment.
Master degrees in Entertainment Television Programs and in Music and Sound for Gestmusic Entertainment Projects can split payment into 5 installments (50% enrollment fee, 15%, 15% and 10%, 10%). The first receipt is paid at the time of enrollment by bank transfer and the rest is paid in installments from November to February by direct debit.
School alumni are given a 15% discount on the enrollment fee (non-cumulative discount). Distinctions obtained in the fourth academic year of the bachelor degree are not eligible for a discount in own master degrees and graduate studies. Prices are updated each academic year. Once enrollment is complete, the amount paid will not be refunded under any circumstances.
When a student enrolls, a contract for the provision of teaching services is formalized between the student and the Blanquerna Foundation, which is legally binding from the time of payment. Payment includes the corresponding insurance and, for students under the age of twenty-eight, compulsory academic insurance. If a student declines to take up a place, he/she will lose in full any amount he/she has paid. The student accepts the rules for the use of computer services established by the Blanquerna Foundation. The student's personal data will be included in an automated file under the responsibility of the Blanquerna Foundation, so that this contract can be maintained and fulfilled. Students should note that their data may also be used to inform them about the future activities of the Foundation, or for the institution to send them publications. In accordance with the provisions of Organic Law 15/1999 on the protection of personal data, students have the right to access their data to update, rectify or cancel them, or object to their use, by sending a letter, indicating which right they want to exercise.
This section is a summary of the general conditions for enrollment. It is only for guidance and therefore has no contractual value. In the event of any discrepancy, the provisions of the general conditions for enrollment specified in the receipt generated at the time of enrollment will prevail; this receipt formalizes the contract between the student and the Blanquerna Foundation; students can consult it on the intranet whenever they wish.
The School reserves the right to ask candidates with qualifications obtained outside the EES for a letter from their university, embassy or consulate to certify that their studies enable them to pursue a master degree or graduate studies. Students are responsible for having all the official documentation necessary for their stay in Spain while studying at the School. Applicants can ask for a pre-acceptance document attached to the pre-enrollment receipt to initiate applications for visas or scholarships or carry out any other administrative procedure. Under no circumstances does this document guarantee a place if all the access and admission requirements are not met. Once applicants have been accepted and enrollment is complete, they can request a letter of admission from the Academic Secretary, if required, by paying the corresponding fees.
We make it easy for you to access the studies you want
The payment of the studies is made in installments and without any type of interest. The payment of the total price will be made as follows: a percentage at the time of enrollment, and a second and third installment in January and March.
Tuition fee for the 2023-24 academic year
Scholarships and grants Blanquerna