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- Master in Life-long learning in Integral Corporate Communication
Master in Life-long learning in Integral Corporate Communication
Pre-enrollment open
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- ModalityIn-person
- LanguagesCatalan, Spanish
- Duration1 academic year
- Credits60
- DateOctober 14, 2024
- ShiftsLate afternoon/Evening
- Planning
Monday to Thursday from 6 p.m. to 9 p.m.
- Places35
- Location
Blanquerna-URL - Plaça Joan Coromines. 08001 Barcelona
- Faculty
School of Communication and International Relations
Who is it for?
This is aimed at those wanting to join one of the most dynamic and exciting sectors of communication, corporate.
Master degree taught in collaboration with...
Great areas to grow professionally
The extensive experience of the School's teaching staff and their permanent contact with professional practice have enabled us to constantly update the content of the course.
Communication strategies
Marketing and market research
New communication channels
If you choose the master degree in Integral Corporate Communication at Blanquerna, you choose...
A guaranteed future career.
- Professional internships provided by the School, in leading companies in the sector.
- Faculty made up of leading active professionals.
- Personalized attention; quality training in small groups.
- Career guidance at the end of the course and support from the Blanquerna Alumni network.
Excellence, key data
of occupational integration
(general School, AQA data)
agreements with companies
international university agreements
News
November 30, 2022
The demand for professionals in the digital sector continues to grow
June 28, 2022
4 Blanquerna-URL master's degrees ranked among the best in Spain, according to the ranking by El Mundo
June 29, 2021
Reporters Without Borders and Blanquerna sign an educational cooperation agreement
June 29, 2021
Two Official Master's degrees in the "top five", according to the El Mundo ranking
Academic information
Curriculum
The Master degree will be structured around 9 modules. The first with introductory and general contents, and the second with additional contents. Modules 3, 4, 5 and 6 focus on more specific topics. Module 7 has an experiential aspect, Module 8 involves internships in companies and, finally, Module 9 will be for the Master Degree Thesis.
The modules will include the following courses:
Module 1. Corporate communication: basic concepts (3 ECTS)
- Goals of corporate communication
- Visit to Atrevia
- Persuasive communication
- The management model of corporate communication in organizations
- Concepts of identity and corporate image
- The communication plan
Module 2. Marketing, market research, and corporate communication (4 ECTS)
- The principles of marketing.
- The marketing and communication departments.
- Research methodology in communication
- Brand reputation.
Module 3. The strategic vision of corporate communication (3 ECTS)
- A strategic vision of corporate communication
- Theory and techniques of public relations
Module 4. Case studies: Corporate communication in specialized sectors (5 ECTS)
- 10 sessions by Dircoms
- Visit to the FC Barcelona press and communication facilities
Module 5. Scenarios, techniques and instruments of corporate communication (10 ECTS)
- Brand management and corporate visual identity
- The press office, publicity and media relations
- Internal communications
- Crisis communications
- Protocol, Lobbying and other techniques
- Strategic organization of events
- Sponsorship and sponsoring
- Corporate Social Responsibility (CSR)
- The corporate video
Module 6. The community manager and the new communication channels (5 ECTS)
- The Social Media Plan. Twitter and Instagram for companies
- Content SEO
- Search Engine Marketing
- Advertising on social media
- Web Analytics.
- Communication with influencers
- Inbound marketing
Module 7. Spokesperson training (4 ECTS)
- Strategic verbal communication
- Management of press conferences
- The interview in the media (television, radio)
- The debate on television.
- The speechwriter.
Module 8. Internship (12 ECTS)
Module 9. Master degree thesis (14 ECTS)
We make it easy for you to access the studies you want
The payment of the studies is made in installments and without any type of interest. The payment of the total price will be made as follows: a percentage at the time of enrollment, and a second and third installment in January and March.
Tuition fee for the 2024-25 academic year
Career Path
The master degree in Integral Corporate Communication has a broad career path, with a wide range of career opportunities.
Director/Head of corporate communication in companies and institutions
Executives in communication agencies
Heads of the press and/or internal communication office in companies and institutions
Community Manger in companies and institutions
Companies that trust our master degree students
A direct link to your future career
Our work doesn't finish the moment you graduate. The Alumni department will support you to enable us to achieve an employment rate of 90% of students in the first year after graduation
State-of-the-art equipment at the students' disposal
Television studios
In front of or behind the camera? You can work on any of these skills in the school's two television studios. In addition to the cameras, you can learn how the production room, the lighting and the teleprompter work.
Radio studios
Whether it's broadcasting live or recording a podcast, you'll find all the equipment you need to do radio. The school has two radio studios and three individual workspaces equipped with microphones and telephones for external interviews.
Digital writing laboratory
Applying content creation techniques to the web is essential to internalizing knowledge. Journalism, advertising and corporate communication have evolved into the digital environment.
Video post-production rooms
Available for both academic work and personal projects, you will find a total of 9 audio and video post-production rooms at the school, equipped with pioneering programs such as Photoshop, DaVinci Resolve, Final Cut Pro, Premiere Pro, After Effects and Audition.
Multimedia laboratory
For any communication project, the multimedia laboratory is the perfect room to start making a creative idea or initiative a reality. The room allows reservations for team meetings.
Auditors
The school has an auditorium that can be used for celebrations, academic events, conferences or activities. In addition to the school's events, the space hosts other occasions that require ample space.
Technological resources
If you have a job or just need a computer, you can go to the computer classrooms or workspaces and use the Macs we have at your disposal.
Professional cameras
Going into the world of work having been able to use professional equipment is essential. That's why we provide you with cameras that are used in the Audiovisual Communication and Journalism sectors so that you can learn with professional teams.
Camera accessories
You have a wide range of accessories for professional cameras to get the best results in filming. Remember that you can use it for both personal and academic projects, always making the relevant reservation in advance.
Libraries
If you need a quiet space to study or to do individual and group work, come to the library! Each school has its own library with computers, workrooms, reading points and an extensive catalog of documents you can consult in both hard copy and digital format.
Computer rooms
If you have a job or just need a computer, you can go to the computer classrooms or workspaces and use the Macs we have at your disposal.
Chapel
The chapel is the right place to find recollection, peace, to focus, to pray and to celebrate the Eucharist weekly and at important liturgical moments (Christmas, Ash Wednesday and Easter). The sacrament of reconciliation is also celebrated.
All the services you need throughout university
Audio-visuals
Using the latest equipment and audio-visual techniques is part of the learning process and enables students to enter the world of work with a broad knowledge of computer science. For this reason, the schools are equipped with audio-visual material for viewing and editing and a video library.
Programa de Mentoring
Ets estudiant o Alumni dels graus en Comunicació o del Grau en Relacions Internacionlals i tens un projecte que requereix equipament tecnològic i assessorament professional? Posem a la teva disposició el programa de mentoring, un servei per donar suport tecnològic i assessorament a aquests projectes.
ICT services
Our facilities include Mac computers, state-of-the-art software, WiFi network and printers to provide students with all the materials they need in their learning process.
Research Support Office
If you are part of a research group, a professor or a PhD student and you need help with a project, you can ask for advice. This assistance includes analysis, guidance, help with applying for awards, and the financial management of projects.
Research ethics committees
Ethics in the field of research is fundamental. The Faculty Research Institutes are supported by the opinions of the Research Ethics Committees (CER-URL) to evaluate and rate projects that have ethical implications.
Bar / Restaurant
The nerve center of the quintessential faculties is the bar. There, teachers, students and staff meet throughout the day for breaks or meals.
Academic Secretary
The Academic Secretaries of the Blanquerna faculties are the space for students to relate to the processes linked to the registration of official and own courses.
Student Information and Guidance Service (SIOE)
Would you like to receive information on pre-registration and admissions processes, scholarships and grants or validations? The SIOE is the service you need. Ask for all the information about any of these processes and discover all the possibilities at your fingertips.
Internship service
Professional experience is a core part of our methodology. For this reason, we have a broad spectrum of internship agreements to meet the needs and preferences of all students. You will graduate having worked in your industry.
Scholarships and grants service
At Blanquerna, we put the future within everyone's reach thanks to our scholarships and grant service to start or continue studying at our schools. Financial aid is both internal and external to the university. You will find a wide range of possibilities.
International Mobility Office
Going abroad is a unique opportunity to discover the plurality of the world. Aware of the importance of the internationalization of studies, we have established mobility agreements around the world.
Careers
This service provides graduates with the necessary means so that they can actively participate in their professionalism and propose optimal candidates to organizations and companies looking for staff.
Job Bank
The leap into the world of work is always a challenge. For this reason, we provide a Job Bank for students and graduates. This service puts students in touch with companies and institutions looking for staff.
Solidarity action
Solidarity and the struggle for human dignity are values that identify us. Solidarity Action is a volunteer program that our students can join to participate in projects in the Third and Fourth World.
Alumni service
Studying in Blanquerna allows you to be part of our community. Being a college student opens the door to a lot of options for continuing your vocational training beyond your time in the classroom.
Sports service
Want to represent the URL in college sports tournaments? You can find a wide range of possibilities for both individual and team sports. To be a student of Blanquerna, you will have a discount at the Can Caralleu and La Salle Sport & Fitness sports complexes.
Personal Guidance Service (SOP)
If you are in a difficult situation in the academic, personal or social field, you can request, free of charge, the personalized attention of the SOP. This is an interdisciplinary team of professionals who will guide you in dealing with the situation.
University dormitories
Living in Barcelona is a unique experience and, even more so, in a university residence. Blanquerna has agreements for URL students who want to live in any of the residences within their reach.
Pastoral Area
In the three Blanquerna faculties, you will find spaces for reflection isolated from the hustle and bustle dedicated to the celebration of the Faith or cultural and religious animation. If you wish, you can also receive personalized attention and information about church life.
Diversity support
At Blanquerna we promote personal development at all levels to people with a diversity of specific needs from a normalizing context that encourages personal autonomy and uniqueness.
Blanquerna Choir
If you like music and want to take part in the concerts of institutional events and festivities, sign up for the Blanquerna Choir. There you will meet new friends and enjoy music.
Student representatives
Each class group must elect a representative to put forward concerns or make proposals to the faculty members and academic management. At the same time, each degree must appoint a delegate and each school a representative on the general URL council.
Student Council
Contact between students and the university is constant and is channeled through the Student Council, the body that collects proposals and requests from students and facilitates university life.
Language support service
Are you studying a foreign language and want to improve your level? Do it at your own pace in the language self-learning classroom. This service offers various teaching resources and materials to practice the language.
Members of the Council
Francesc Jesús Viadel Girbés
Sandra Vilajoana Alejandre
Faculty
Cristian Marc Alegre Antón
Jordi Collell López
Juan Cuenca Fontbona
Víctor Curto Gordo
Maria Girona Valverde
Judit Mata Monforte
Susana Pérez Soler
Josep A. Rom Rodríguez
Director d'Art. Doctor en Comunicació i Rector de la Universitat Ramon Llull.
Manuel Vericat Ramos
Professorat Col·laborador/Convidat
Manuel Pellicer Rosell
Director of communication and sustainability at Unilever Spain
Sandra Sarmiento Soley
Responsable de Media del FC Barcelona.
Application process
To access the master degree and/or university specialization diplomas, you must hold an official Spanish university degree, or a degree from another country in the European Higher Education Area. These studies are also open to students with a degree issued by an education system outside the European Higher Education Area, who do not need to have it approved, provided that the level of training is equivalent to that of an official Spanish degree and that, in the country of origin, the degree gives access to graduate studies. However, admission does not in any case imply the convalidation of the degree or any other type of recognition beyond allowing the student to access master and graduate studies at the University. Furthermore, these courses are open to people who do not have a degree but who, due to their professional or personal background, are considered qualified to take them. In these cases, the degree they will obtain will be a university extension.
Pre-enrollment
Students will pre-enroll online (by accessing Pre-enrollment | Blanquerna or the pre-enrollment option for each course). You can also pre-enroll in person at the School. During the process, the candidate must submit the required documentation:
- ID card, passport or NIE residence card.
- CV
There is no charge for this procedure. When the pre-enrollment process has been completed, you will obtain a receipt with pre-enrollment details and a pre-enrollment code (CIB).
Admission
When pre-enrollment has been completed, the candidate will be offered a date for an interview with the director and/or coordinator of the master degree, who will assess their suitability and resolve any doubts they may have about the course for which they are enrolling. For the selection of candidates the following will be taken into account:
- Academic transcript
- Personal interview
- Professional experience
Once the assessment is complete, the student will be informed of the result of the interview and how to enroll, if admitted. Once admission has been confirmed, the candidate will have to pay €100 as a reservation fee, using the same application via which pre-enrollment was processed. This amount will be considered a reservation fee and will be deducted from the total price of enrollment when it is formalized. Payment is by credit or debit card using a secure, confidential process. The amount paid as a reservation fee will not be refunded under any circumstances, unless the course is canceled.
Enrollment
Enrollment is the final step in the procedure to access the master degree. Students will be informed individually of the enrollment date. When enrollment is complete, with payment of the corresponding fee, the student will have definitively secured a place. If the student leaves the course, the enrollment fee will not be refunded in any case. The School reserves the right to cancel any courses for which the required minimum number of enrolled students has not been reached. In this case, the amount paid for enrollment will be refunded in full.
Documentation to be provided:
- Certified photocopy of the degree certificate or certified photocopy of the university studies completed.
- Official academic certification (list of subjects studied with their grade).
- Current account number for direct debit.
When students enroll, they will have two business days to pay the total cost of enrollment, by bank transfer, credit card or barcode. Studies can be paid in installments, without any interest, by bank transfer. If payment by installment is selected, students will have two business days following completion of enrollment to pay 33.3% of the total cost of the enrolled credits, using their chosen form of payment; this payment cannot be made by direct debit. The remaining 66.4% is split into two monthly installments, in January and March, payable by direct debit using the bank account number provided upon enrollment.
Master degrees in Entertainment Television Programs and in Music and Sound for Gestmusic Entertainment Projects can split payment into 5 installments (50% enrollment fee, 15%, 15% and 10%, 10%). The first receipt is paid at the time of enrollment by bank transfer and the rest is paid in installments from November to February by direct debit.
School alumni are given a 15% discount on the enrollment fee (non-cumulative discount). Distinctions obtained in the fourth academic year of the bachelor degree are not eligible for a discount in own master degrees and graduate studies. Prices are updated each academic year. Once enrollment is complete, the amount paid will not be refunded under any circumstances.
When a student enrolls, a contract for the provision of teaching services is formalized between the student and the Blanquerna Foundation, which is legally binding from the time of payment. Payment includes the corresponding insurance and, for students under the age of twenty-eight, compulsory academic insurance. If a student declines to take up a place, he/she will lose in full any amount he/she has paid. The student accepts the rules for the use of computer services established by the Blanquerna Foundation. The student's personal data will be included in an automated file under the responsibility of the Blanquerna Foundation, so that this contract can be maintained and fulfilled. Students should note that their data may also be used to inform them about the future activities of the Foundation, or for the institution to send them publications. In accordance with the provisions of Organic Law 15/1999 on the protection of personal data, students have the right to access their data to update, rectify or cancel them, or object to their use, by sending a letter, indicating which right they want to exercise.
This section is a summary of the general conditions for enrollment. It is only for guidance and therefore has no contractual value. In the event of any discrepancy, the provisions of the general conditions for enrollment specified in the receipt generated at the time of enrollment will prevail; this receipt formalizes the contract between the student and the Blanquerna Foundation; students can consult it on the intranet whenever they wish.
Foreign students
The School reserves the right to ask candidates with qualifications obtained outside the EES for a letter from their university, embassy or consulate to certify that their studies enable them to pursue a master degree or graduate studies. Students are responsible for having all the official documentation necessary for their stay in Spain while studying at the School. Applicants can ask for a pre-acceptance document attached to the pre-enrollment receipt to initiate applications for visas or scholarships or carry out any other administrative procedure. Under no circumstances does this document guarantee a place if all the access and admission requirements are not met. Once applicants have been accepted and enrollment is complete, they can request a letter of admission from the Academic Secretary, if required, by paying the corresponding fees.
Contact us
For any doubts or queries about the pre-enrollment or enrollment process, please contact the School's Student Information and Orientation Service.
[email protected]
Master degree thesis
The thesis is a project that checks the student's capacity to integrate and assimilate the contents and the skills obtained throughout the master degree program.
The subject of the thesis must include the knowledge and skills acquired by students in a project related to some aspects of corporate communication covered in the modules comprising the curriculum of the Master degree. Given the eminently professional orientation of the Master degree, the thesis may consist of producing an integral corporate communication plan for a company or institution, a practical or innovative proposal that may be applicable in the professional field. A thesis may also be completed that focuses on researching an aspect of the entire field of corporate communication.
During the production process, the student will receive the guidance of an advisor who will academically validate the final version of the thesis before it is submitted for assessment.
The advisor is the person who accompanies the student from the start of the thesis until it is defended before the panel. The advisor provides expert knowledge on the projects being developed, and is responsible for guiding and motivating the student in all aspects related to the different phases of the thesis.
Each thesis will be assessed by master degree professors with a professional or academic profile directly related to corporate communication, taking into account relevant viability criteria of the thesis, such as its academic accuracy or its viability.
Check the procedure for submitting the master degree thesis here.
Scholarships and grants Blanquerna
Internships in Integral Corporate Communication
External internships at companies and institutions are a key part of our learning process. They represent the student's direct contact with the professional world where they will be able to apply the knowledge acquired at university. Internships provide the student with an overview of the communication and operating dynamics of the medium, company, or institution where they are receiving work experience. The School has agreements with upwards of 1,200 companies where students are prepared to enter the working world.
An internship in an environment fully adapted to your interests and availability
Based on interviews with students, each academic year we establish new agreements for cooperation with companies and organizations directly related to the professional field of the master degree. The internship will be customized to the characteristics of each student, taking both academic aspects and availability into account.
Objectives of the internship
- Direct contact with the professional world of Corporate Communication.
- Apply the skills acquired during the master degree.
- Establish a network of professional contacts.
Internships at the SCIR
- The master degree ensures that each student will be able to do an internship within a company in a position related to their sector.
- Each student will have a bachelor degree advisor who will ensure they comply with the internship's objectives and make the most of the experience.
Where can you do your internship?
ATREVIA · Dorna Sports S.L. · CAIXA CAPITAL RISC SGECR S.A · GLOBALLY EVENTOS Y COMUNICACIONES S.A. · Archibald Ingall Stretton · Real Club de Polo Barcelona · CORPORACIÓN DIVABE S.L.
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