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The demand for professionals in the digital sector continues to grow

November 30, 2022

In 2021, more than 24,600 digital job offers were published in Catalonia, according to the Digital Talent Overview 2022 report published by Barcelona Digital Talent. This figure exceeds the demand in 2019. Furthermore, the demand for IT and tech professionals was 43% higher than in 2021.

97% of tech and IT-related job vacancies are in Barcelona. 9,400 tech-industry professionals were hired in 2021 in this area alone. This figure shows an increase of 40% compared to 2020.

As a result of the increase in demand for qualified staff, two years ago Blanquerna-URL created a Bachelor degree in Digital Media. The Catalan University Quality Assurance Agency's report on this new bachelor degree states that "the curriculum is interesting, innovative and well-constructed on a solid base with the incorporation of specific subjects." Furthermore, the training required to successfully master the various digital media disciplines helps students to develop work-related skills. The report also made mention of the following: "The strength of this course lies in its interdisciplinary approach, as this is an essential requirement for the study of digital media." The students will receive training in: digital marketing, analytics and digital metrics, editing and post-production, big data, storytelling and streaming. The last two are particularly relevant, as they uphold one of the main objectives of the bachelor degree: "to help transform digital intuition into a solid professional foundation." To achieve the objectives of the bachelor degree, the students will work on the theory and practice of Advertising, Journalism and Audiovisual content.

The Bachelor degree in Digital Media offers multiple job opportunities: digital content manager, digital data manager, digital director (supporting the digital transformation), digital strategy manager, SEM and SEO expert and Online Reputation Manager (responsible for acquisition, loyalty and CRM and digital asset and audience analyst).

The rapid growth of the digital sector guarantees the future of our graduates.

Excellence is the future!

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Excellence is the future