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Master in Life-long learning in Audio-visual Executive Production Blanquerna - PROA

Pre-enrollment open

FCRI M ProduccioExecutiva
  • Modality
  • Languages
    Catalan, Spanish
  • Duration
    1 academic year
  • Credits
  • Date
    October 14, 2024
  • Shifts
    Late afternoon/Evening
  • Planning

    Monday to Thursday from 6 pm to 9 pm

  • Places
  • Location

    Blanquerna-URL - Plaça Joan Coromines. 08001 Barcelona

  • Faculty

    School of Communication and International Relations

Who is it for?

The course is aimed at students and professionals who want to train in team leadership and acquire knowledge of the functioning of the market and the audio-visual sector.

Sales de postproducció de vídeo

Master degree taught with the support of

Great scope for professional growth

The extensive experience of the School's teaching staff and their permanent contact with professional practice have enabled us to constantly update the content of the course.

In all the modules of the master degree, there is a cross-cutting approach to the five basic genres of the audio-visual sector: fiction, documentary, animation, entertainment and video games.

Development: how to find the idea, how to capture talent

Funding: how to find money and resources

Production: how to manage talent

Releasing the product: how to sell talent

Creating a business: how to become a producer

If you choose the Blanquerna - PROA Master Degree in Audio-visual Executive Production, you choose...

A guaranteed future career.

  • Eminently practical training applied to all audio-visual genres
  • The only university degree in Executive Production in the audio-visual sector in Catalonia
  • A teaching team of prominent professionals from PROA, the main federation of audio-visual producers in the country
  • Career guidance at the end of the course and support from the Blanquerna Alumni network
alumnes a plató

Key data


employment rate

(general School data, AQU)


agreements with companies


international university agreements



Academic information

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In all the modules of the course, there is a cross-cutting approach to the five basic genres of the audio-visual sector: fiction, documentary, animation, entertainment and video games.

Module 1. Development (10 ECTS)

How to find the idea, how to capture talent

  1. How to generate and manage ideas.
  2. How to grow the idea.
  3. How to know the market and fit our product into it.
  4. How to design for production.
  5. How to present and sell a project. The art of pitching.
  6. How to work formats
  7. Case study

Module 2. Funding (10 ECTS)

How to find money and resources

  1. How to get public support: ICAA, ICEC, Media, Eurimages, Ibermedia, others.
  2. How to get private support: sponsors, product placement, branded content, micro-patronage.
  3. How to use merchandising strategy.
  4. How to make good use of tax incentives.
  5. How to create a project with TV channels and/or platforms or outside them.
  6. How to estimate the budget.
  7. How to establish a cash-flow plan.
  8. How to make money with a free product (video game).
  9. Case study

Module 3. Production (10 ECTS)

How to manage talent

  1. How to draw up a work plan.
  2. How to find the best cast.
  3. How to manage the creative and technical team.
  4. How to draw up contracts and manage rights.
  5. How joint productions are managed.
  6. How relationships are established with partner organizations and investors.
  7. How to manage commissioned work.
  8. How to manage the quality of a video game project.
  9. Case study

Module 4. Releasing the product (6 ECTS)

How to sell talent

  1. How to prepare a marketing plan.
  2. How to decide on strategies for different distribution windows: sales, TV, VOD, festivals, tablets.
  3. How to promote yourself through the press, radio, TV, social media.
  4. How to choose markets to attend and prepare for them.
  5. How to manage your video game product as a service: customer care.
  6. How to keep your video game product alive.
  7. Case study

Module 5. Creating a business (2 ECTS)

How to become a producer.

  1. How to assess the need to start a business.
  2. How to set up a business.
  3. How to manage credit and discounts.

Module 6. Internship (12 ECTS)

How it looks live

In different PROA companies, according to the genre and audio-visual specialization that most interests the student.

Module 7. Master degree thesis (10 ECTS)

How to create your own project

Design and develop a project with the mentoring, support and advice of a producer.

Internships in Audio-visual Executive Production

External internships at companies and institutions are a key part of the learning process. Through them, students have direct contact with the professional world, where they will be able to apply the knowledge acquired at university. Internships provide the student with an overview of the communication and operating dynamics of the medium, company, or institution where they are gaining work experience. The School has agreements with upwards of 1,200 companies, where students are prepared to enter the working world.

An internship in an environment fully adapted to your interests and availability

Based on interviews with students, each academic year we establish new agreements for cooperation with companies and organizations directly related to the professional field of the master degree. The internship will be customized to the characteristics of each student, taking both academic aspects and availability into account.

Objectives of the internship

  • Training through real case studies.
  • Work with the tools and conditions of the current audio-visual market.
  • Learn to face the challenge of setting up an audio-visual project from the beginning.

Internships at the School of Communication and International Relations

  • The master degree ensures that each student will be able to do an internship within a company in a position related to their sector.
  • Each student will have an advisor who will ensure they comply with the internship's objectives and take full advantage of the experience.

Where can you do your internship?

  • Leading audio-visual producers in Catalonia, in the PROA (Federated Audio-visual Producers) group, including:

Zentropa · Paral·lel 40 · Peekaboo Animation · A Contracorriente Films · Teidées Audiovisual · Distinto Films · Brutal Media · JWProduction · Lastor Media · Inicia Films · Digital Legends · Magrana · Diagonal TV · Filmax · Motion Pictures

Master degree thesis

The master degree thesis is an individual audio-visual project produced during the course with the aim of incorporating the content of the different modules.

The thesis allows students to work on an audio-visual project of any kind (feature film, fiction series, documentary, entertainment, animation, etc.)

The thesis is proposed during module 1 (development) and the student works on it during the course, using it as a tool for applying the content of the other modules to a specific project.

The thesis is prepared progressively with the support of a supervisor throughout the course who tutors the student and assesses progress on the project.

The coordinators of the different modules monitor work on the thesis periodically in class and resolve any issues associated with the content of each module.

The thesis is evaluated in two parts: firstly the written paper and secondly the oral presentation of the project before a panel in two possible calls (July or September).

Check the procedure for submitting the master degree thesis here.

Career path

The master degree in Audio-visual Executive Production opens up a very diverse range of job opportunities.

set exterior producció cinema fcri

Executive producer of fiction

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Executive producer of documentaries

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Executive producer for TV series and entertainment platforms

guió i producció de videojocs fcri

Executive producer of video games and animation and transmedia products

Companies that trust our students

Alumnes a la Graduació Blanquerna 2019

A direct link to your future career

Our work doesn't finish the moment you graduate. The Alumni department will support you to enable us to achieve an employment rate of 90% of students in the first year after graduation

State-of-the-art equipment at the students' disposal

All the services you need during your time at the school




Laia Aubia de Higes

Laia Aubia de Higes

Directora de l'Acadèmia del Cinema Català

Eva Mor Garcia

Eva Mor Garcia

Guionista i desenvolupadora de formats televisius. Ha estat directora creativa de Lavinia, Warner i Minoria Absoluta. Premi Ondas per la sèrie de TV Boca Norte.

Jordi Sellas Ferres

Jordi Sellas Ferres

Director artístic a IDEAL Barcelona i MAD Madrid Artes digitales. Board Member a fundació Carulla i Teatre Lliure. Managing Partner a Layers of Reality Nostromo Live.

Application process

To access the master degree and/or university specialization diplomas, you must hold an official Spanish university degree, or a degree from another country in the European Higher Education Area. These studies are also open to students with a degree issued by an education system outside the European Higher Education Area, who do not need to have it approved, provided that the level of training is equivalent to that of an official Spanish degree and that, in the country of origin, the degree gives access to graduate studies. However, admission does not in any case imply the convalidation of the degree or any other type of recognition beyond allowing the student to access master and graduate studies at the University. Furthermore, these courses are open to people who do not have a degree but who, due to their professional or personal background, are considered qualified to take them. In these cases, the degree they will obtain will be a university extension.


Students will pre-enroll online (by accessing Pre-enrollment | Blanquerna or the pre-enrollment option for each course). You can also pre-enroll in person at the School. During the process, the candidate must submit the required documentation:

  • ID card, passport or NIE residence card.
  • CV

There is no charge for this procedure. When the pre-enrollment process has been completed, you will obtain a receipt with pre-enrollment details and a pre-enrollment code (CIB).​


When pre-enrollment has been completed, the candidate will be offered a date for an interview with the director and/or coordinator of the master degree, who will assess their suitability and resolve any doubts they may have about the course for which they are enrolling. For the selection of candidates the following will be taken into account:

  • Academic transcript
  • Personal interview
  • Professional experience

Once the assessment is complete, the student will be informed of the result of the interview and how to enroll, if admitted. Once admission has been confirmed, the candidate will have to pay €100 as a reservation fee, using the same application via which pre-enrollment was processed. This amount will be considered a reservation fee and will be deducted from the total price of enrollment when it is formalized. Payment is by credit or debit card using a secure, confidential process. The amount paid as a reservation fee will not be refunded under any circumstances, unless the course is canceled.


Enrollment is the final step in the procedure to access the master degree. Students will be informed individually of the enrollment date. When enrollment is complete, with payment of the corresponding fee, the student will have definitively secured a place. If the student leaves the course, the enrollment fee will not be refunded in any case. The School reserves the right to cancel any courses for which the required minimum number of enrolled students has not been reached. In this case, the amount paid for enrollment will be refunded in full.

Documentation to be provided:

  • Certified photocopy of the degree certificate or certified photocopy of the university studies completed.
  • Official academic certification (list of subjects studied with their grade).
  • Current account number for direct debit.

When students enroll, they will have two business days to pay the total cost of enrollment, by bank transfer, credit card or barcode. Studies can be paid in installments, without any interest, by bank transfer. If payment by installment is selected, students will have two business days following completion of enrollment to pay 33.3% of the total cost of the enrolled credits, using their chosen form of payment; this payment cannot be made by direct debit. The remaining 66.4% is split into two monthly installments, in January and March, payable by direct debit using the bank account number provided upon enrollment.

Master degrees in Entertainment Television Programs and in Music and Sound for Gestmusic Entertainment Projects can split payment into 5 installments (50% enrollment fee, 15%, 15% and 10%, 10%). The first receipt is paid at the time of enrollment by bank transfer and the rest is paid in installments from November to February by direct debit.

School alumni are given a 15% discount on the enrollment fee (non-cumulative discount). Distinctions obtained in the fourth academic year of the bachelor degree are not eligible for a discount in own master degrees and graduate studies. Prices are updated each academic year. Once enrollment is complete, the amount paid will not be refunded under any circumstances.​

When a student enrolls, a contract for the provision of teaching services is formalized between the student and the Blanquerna Foundation, which is legally binding from the time of payment. Payment includes the corresponding insurance and, for students under the age of twenty-eight, compulsory academic insurance. If a student declines to take up a place, he/she will lose in full any amount he/she has paid. The student accepts the rules for the use of computer services established by the Blanquerna Foundation. The student's personal data will be included in an automated file under the responsibility of the Blanquerna Foundation, so that this contract can be maintained and fulfilled. Students should note that their data may also be used to inform them about the future activities of the Foundation, or for the institution to send them publications. In accordance with the provisions of Organic Law 15/1999 on the protection of personal data, students have the right to access their data to update, rectify or cancel them, or object to their use, by sending a letter, indicating which right they want to exercise.

This section is a summary of the general conditions for enrollment. It is only for guidance and therefore has no contractual value. In the event of any discrepancy, the provisions of the general conditions for enrollment specified in the receipt generated at the time of enrollment will prevail; this receipt formalizes the contract between the student and the Blanquerna Foundation; students can consult it on the intranet whenever they wish.

Foreign students

The School reserves the right to ask candidates with qualifications obtained outside the EES for a letter from their university, embassy or consulate to certify that their studies enable them to pursue a master degree or graduate studies. Students are responsible for having all the official documentation necessary for their stay in Spain while studying at the School. Applicants can ask for a pre-acceptance document attached to the pre-enrollment receipt to initiate applications for visas or scholarships or carry out any other administrative procedure. Under no circumstances does this document guarantee a place if all the access and admission requirements are not met. Once applicants have been accepted and enrollment is complete, they can request a letter of admission from the Academic Secretary, if required, by paying the corresponding fees.

Contact us

For any doubts or queries about the pre-enrollment or enrollment process, please contact the School's Student Information and Orientation Service.
[email protected]

We make it easy for you to access the course you choose

The payment of the studies is made in installments and without any type of interest. The payment of the total price will be made as follows: a percentage at the time of enrollment, and a second and third installment in January and March.

Tuition fee for the 2024-2025 academic year

Tuition fee for the entire course
Tuition fee per credit
Aules d'inormàtica

Scholarships and grants Blanquerna


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