The professional association for public relations executives, the International Public Relations Association (IPRA), has recognized the work of FC Barcelona, as one of the sports entities with the most social impact in the world.
Its president, Mr. Josep M. Bartomeu, received the acknowledgment from Mr. Bart de Vries, president of the association, at a Gala that took place at Hotel Catalonia Barcelona Plaza, organized by the School of Communication and International Relations Blanquerna. During the ceremony, the Public Relations in Sport award was also given to Mr. Jordi Moix, vice president of Espai Barça.
More than 180 people, from 50 different nationalities, and five continents, participated in this event. Since 1990, the IPRA has organized the annual ceremony of these awards to recognize the achievements in public relations around the world in different categories. So far, there have been a total of 80 winners, who are now joined by FC Barcelona.