Through this module, you will acquire the specific knowledge needed about omnichannel communication, a highly sought-after skill in today's pharmaceutical industry. This learning will equip you to meet the communication needs of pharmaceutical companies and create effective omnichannel campaigns.

These skills will enable you to improve the communication quality of your pharmaceutical company or add significant value if you are beginning your career in this sector.

This course is structured into three modules, each of which combines theoretical classes with practical sessions to optimize knowledge acquisition and the integration of concepts. This structure ensures that students complete the program with the ability to apply both the information, and the skills gained in real-world professional settings.

• Module 1: Introduction to Omnichannel Engagement Understand the concept of Omnichannel and Omnichannel engagement, and gain an overview of pharma-specific stakeholders, channels, and regulatory considerations.
• Module 2: Omnichannel Tools and Analytics Review the main pharma-specific tools for data collection and message delivery. Learn about common omnichannel strategies for pharma communication and how to integrate these tools effectively.
• Module 3: Omnichannel Content Creation Gain a full overview of the content creation process, the involved roles, and different creation models (in-house vs. external). Understand approval processes and legal regulations related to content development.

Classes are taught by active professionals in the sector, enabling students to benefit from the experience and expertise of individuals currently working in the field. These instructors provide valuable insights into the present-day realities of the industry.

DATES: 19/01 - 6/02

SYLLABUS:

• Unit 1: Messages and formats

1.1. Introduction to Content Creation (1.5h)

Overview of content creation in pharma and the need for compliant messaging.

1.2. Navigating Content Formats in Pharma (1.5h)

Review of content formats and how to choose the best one based on the message and target audience.

• Unit 2: Operations

2.1. Content Operations Strategy (1.5h)

Compare in-house vs. outsourced content creation to decide the best approach.

2.2. Outsourced Content Creation (1.5h)

How health marketing agencies elaborate strategies and content.

• Unit 3: Governance

3.1. Content Approval Process (30')

Step-by-step approval process to ensure regulatory compliance.

3.2. Legal Considerations (30’)

Overview of regulations, including GDPR and industry standards for compliant content.

3.3. Daily Operations(30’)

Technical steps for uploading and distributing content across platforms.

• Unit 4: Traditional Media

4.1. Media Purchase(1.5h)

How does the pharma industry hire traditional media advertising spaces

• Unit 5: AI Content Creation

5.1. AI-Powered Content Creation by External Agencies for Pharma(1.5h)

AI content creation agencies create content for the pharma industry .

5.2. Internal Use of AI for Content Creation within Pharma Companies(1.5h)

Role of AI in automating tasks, ensuring compliance, and optimizing content

• Unit 6: Social Media

6.1. Content Creation in Social Media(1.5h)

How agencies and DOL’s create healthcare related content in social media.

• Unit 7: Sales

7.1. Content Creation by Sales Representatives(1.5h)

How sales representatives elaborate content for F2F visits.

MODULE III: €1,500

The registration period is open until January 5, 2026. To register, click on the REGISTRATION link and follow the steps indicated. On the first screen, if you do not have Blanquerna credentials (username and password), you must first register.

Please note:

• Payment is made via this website by credit card. If payment is not made, the registration will not be recorded.
• The Faculty is not committed to running the course if the minimum number of registrations is not reached.
• Registration will remain open until the deadline indicated or until all available places are filled.
• The course registration fee will only be refunded if the course is canceled by the Faculty.
• Discount: 15% Blanquerna Alumni