Communication, marketing, and content creation professionals who want to integrate artificial intelligence into their creative processes. Also aimed at profiles interested in digital innovation applied to creativity and design.

Understand the potential of artificial intelligence applied to design and creativity.

Use AI tools to generate ideas, visual concepts, and creative content.

Integrate AI into the professional creative process to improve efficiency and innovation.

In the current landscape, Artificial Intelligence (AI) plays a very important role in various everyday areas. In this workshop, you will immerse yourself in the fascinating world of AI and its relationship with creativity. It will be exciting to explore how these technologies can empower our ideas and have a positive impact on them, helping us overcome creative barriers and unlock new forms of expression. We will learn to understand how AI can collaborate with human thought, offering new perspectives and enriching your creative process.

Contents

Fundamentals of artificial intelligence applied to creativity

AI as a support tool for the creative process

Generation of ideas and visual content with AI

Methodology

Tool demonstrations and real cases

Guided creative generation exercises with AI

Development of pieces or concepts applied to the professional field

Exchange and feedback on the results

Guidance for transferring learning to the work context