Màster en Estratègia i Direcció de Relacions Públiques
Length of program 1 year
Timetable Monday to Thursday, from 6:00 pm to 9:00 pm.
Credits 60 ECTS
Degree DirectorDr. Joan Cuenca
Price 6995€
masters-i-postgraus-url

Objectives

  • Specialization in Corporate Public Relations and Communication.
  • Training in social scientific research and applied research to the organization through training in public relations and communication audits, online reputation metrics and monitors.
  • Training in the design of a professional Public Relations and Communication program for an organization of any type of industry and sector.
  • Practice of the specific techniques of Corporate Public Relations: Internal Communication, Spokesperson Training, Corporate Sponsorship and Corporate Events.
  • Training in results-oriented management, in new technologies (social media) and knowledge of big data, data analysis, UX and cybersecurity to be able to make strategic decisions regarding digital PR.
  • Training in strategies of relational communication, negotiation, creation of coalitions (corporate networking), lobbying and proactive management of issues and scenarios based on research of futures that allow avoiding or minimizing conflicts between the organization and the publics with whom interacts.
  • Training with the mechanisms of influence to promote, defend or modify behaviours aimed at preserving the interests of the company and users.
  • Training in the art of persuasion that seeks the convergence between the interests of the organization and the different audiences, always using ethical and truthful methods.