University expert certificate in Innovation and Entrepreneurship in the Sports and Leisure Sectors

Business planning and strategy (3 ECTS)

• Operational planning and strategic planning
• Business strategy
• Areas of operational planning in sports organizations
• The comprehensive dashboard
• The strategic planning of the sports system

Economy and finance (4 ECTS)

• The income statement
• Income / Receipts. Expenses / Payments
• Investments and amortization expenses
• The budget for ordinary operations
• The financial result
• The concept of result
• Cash flow
• Aspects related to taxation
• The analysis of the income statement
• The balance sheet
• Profitability, self-financing and growth
• Investments
• Sources of company funding
• Treasury

People Management (4 ECTS)

• The motivation of the people and the motive profile of the leader or project manager
• Human resource management as a process of adjustment between the imposed place and the person
• The main people management systems
• Reward and reward
• Volunteering in sports competitions

Sports marketing and sponsorship (4 ECTS)

• The sports service. Characteristics and typology
• The customer. Characteristics and typology
• The market. Characteristics of companies
• Strategic pricing
• Capacity management in sports facilities
• From marketing to digital marketing
• Hi-tech markets and their development
• Impacts of the digital revolution
• The digital marketing plan in the sports and leisure sector
• Social networks in the sports and leisure sector
• Mobile marketing
• Application campaigns (in-App and advergaming)
• The main metrics of digital marketing
• Sports sponsorship

The management of new sports and leisure spaces (3 ECTS)

• Introduction. New practices, new spaces
• Big events
• The practice of sports in public spaces. An emerging field of social action through sport
• Individualization of practices

Students can pre-enroll online (by accessing Pre-enrollment | Blanquerna or the pre-enrollment option for each course) and also in person at the school.

For online pre-enrollment, you will need to:

1. Sign up on the unique registration system and create a username (if not previously obtained) and follow the instructions to completion.
2. Make a payment of €50 (non-refundable fee for pre-enrollment rights and processing) can be made by credit or debit card, through a secure and confidential BBVA process.
3. Upload the required documentation through the document repository.

• ID card (both sides) / Passport
• Curriculum vitae
• For foreign (non EU) applicants: a certificate issued by the competent authority (University, Embassy, Consulate) attesting that the access studies qualify for admission in the home country.

Once pre-enrollment has been completed, the candidate will be offered a date for an interview with the degree coordinator, who will assess their suitability and solve any doubts they may have about the course for which they are enrolling. Once the assessment is complete, the student will be informed of the result of the interview and how to enroll, if admitted.

Prior to enrollment, the person concerned must upload the qualifications or the receipt of the university studies completed to the document repository. If these documents are not available, the course may be taken but the qualifications will not be received and, instead, a university extension certificate or diploma will be obtained.

Once the above documentation has been assessed, and when there is a large enough group of pre-enrolled students, each candidate will receive the confirmation and information necessary to enroll. Enrollment implies obtaining a definitive place and will take effect within the deadlines indicated in the confirmation e-mail.

When students enroll, they will have two business days to pay the total cost of enrollment, by bank transfer, credit card or barcode. Studies can be paid in installments, without any interest, by bank transfer (Instructions to send the signed SEPA Document to Blanquerna)

Prices may be updated each academic year. Once enrollment has been formalized, the amount paid will not be refunded under any circumstances. Pre-enrollment and enrollment may remain open up to 15 days before the start of the course, provided places are available.

When a student enrolls, a contract for the provision of teaching services is formalized between the student and the Blanquerna Foundation, which is legally binding from the time of payment. Payment includes the corresponding insurance and, for students under the age of twenty-eight, compulsory academic insurance. If a student declines to take up a place, he/she will lose in full any amount he/she has paid.

The student accepts the rules for the use of computer services established by the Blanquerna Foundation. The student's personal data will be included in an automated file under the responsibility of the Blanquerna Foundation, so that this contract can be maintained and fulfilled. Students should note that their data may also be used to inform them about the future activities of the Foundation, or for the institution to send them publications.

In accordance with the provisions of Organic Law 15/1999 on the protection of personal data, students have the right to access their data to update, rectify or cancel them, or object to their use, by sending a letter, indicating which right they want to exercise.

This section is a summary of the general conditions for enrollment. It is only for guidance and therefore has no contractual value. In the event of any discrepancy, the provisions of the general conditions for enrollment specified in the receipt generated at the time of enrollment will prevail; this receipt formalizes the contract between the student and the Blanquerna Foundation; students can consult it on the intranet whenever they wish.

The School cannot guarantee that a course will be available if the requirement for a minimum number of enrollments is not met. In this case, the amount paid for enrollment and pre-enrollment will be refunded in full.

Applicants who have completed access studies outside Spain must obtain a certificate issued by the relevant body (university, embassy, consulate) confirming that the studies qualify the student in the country of issue to take the master degree or graduate studies.

Students are responsible for having all the official documentation necessary for their stay in Spain while studying at the School. Applicants can ask for a pre-acceptance document attached to the pre-enrollment receipt to initiate applications for visas or scholarships or carry out any other administrative procedure. Under no circumstances does this document guarantee a place if all the access and admission requirements are not met. Once applicants have been accepted and enrollment is complete, they can request a letter of admission from the Academic Secretary, if required, by paying the corresponding fees.