Now more than ever, the emergence of new fields of knowledge -and, therefore, of new professional profiles- calls on individuals prepared to serve them. And we have to respond to this demand with the same speed with which the world is advancing.

This has driven us to create the new degree in Global Communication Management.

Anticipated to meet the transformations

An analysis of the communication sector reveals major changes in the ways in which the world's media, companies and institutions work. We find, then, a series of transformations that affect the fields of journalism and corporate communication, audiovisual communication, advertising, public relations and marketing. It is at some point of the merger of all these where Global Communication Management is, a degree that aims to make future students more competitive.

A job to discover

The objective is to cover a field in the sector that is not covered by anyone. "The increase of job opportunities and the demand for people specialized in this field is not being served by the communication schools of Catalonia and Spain," says the Dean of the School of Communication and International Relations, Dr. Josep Maria Carbonell, in a conversation with the director of the Degree in Global Communication Management, Dr. Enric Ordeix. The need to create this degree, then, seems to be more than justified: "There is a vacancy, a necessity, and we are here to cover it. We are talking about a professional profile that has not yet been called upon," says Ordeix.

The originality - and the difficulty, on the one hand - is the possibility of offering students the acquisition of a qualification that combines many specializations and offers knowledge that could only be acquired, until now, through multiple degrees. "It gives you all the skills to be an expert in advertising and public relations, audiovisual communication, and journalism anywhere in the world, thanks to English and its international focus," argues Carbonell.

The same structure of the degree enhances the global character of knowledge and, following the Blanquerna methodology, with two first years of solid training in humanities and social sciences and two years of intense professionalization, the studies are taught entirely in English and with a sense of interdisciplinarity -which includes mathematics, sociology, international relations, anthropology and politics- that allow adaptability to international markets.

The educational experience that we have accumulated, with twenty years of communication and two of international relations, constitute the School as a living organism and active in the educational field, while, with the degree in Global Communication Management, a flagship of innovation.

Interview published in La Revista of Blanquerna nº 38.