|Length of program||1 year|
|Timetable||Monday to Thursday, from 6:00 pm to 9:00 pm.|
|Degree Director||Dr. Joan Cuenca|
The Master is structured in 6 modules. The first module is about research in Public Relations in order to provide relevant information to strategic decisions making. The second of them presents the strategic model of Public Relations and all the skills, techniques, languages, elements and instruments to be able to operate effectively in the field of communication. The third module provides the keys to be up to date of any driver of the environment that conditions or stimulates the opportunity and creativity of Public Relations campaigns. The fourth module provides the fundamental ideas of one of the most current and complex Public Relations specializations: relations with the public administration. Finally, a personal Master’s project and professional experience are proposed.