Màster en Estratègia i Direcció de Relacions Públiques
Length of program 1 year
Timetable Monday to Thursday, from 6:00 pm to 9:00 pm.
Credits 60 ECTS
Degree DirectorDr. Joan Cuenca
Price 6995€

Degree Program

The Master is structured in 6 modules. The first module is about research in Public Relations in order to provide relevant information to strategic decisions making. The second of them presents the strategic model of Public Relations and all the skills, techniques, languages, elements and instruments to be able to operate effectively in the field of communication. The third module provides the keys to be up to date of any driver of the environment that conditions or stimulates the opportunity and creativity of Public Relations campaigns. The fourth module provides the fundamental ideas of one of the most current and complex Public Relations specializations: relations with the public administration. Finally, a personal Master’s project and professional experience are proposed.

Module 1. Research and fundamentals (10 ECTS)

  • Analysis and segmentation of audiences. Public, stakeholders and strategic audiences.
  • Control, evaluation, measurement and indicators in public relations.
  • Proactive management d'Issues Management, investigation of futures.

Module 2. Public Relations Department (10 ECTS)

  • Corporate identity, image and reputation and creed management and support for corporate branding.
  • Model of strategic planning in public relations.
  • Creativity, narratives and languages ​​in public relations.
  • Management skills in communication.
  • Economic-financial and legal management of public relations plans.

Module 3. Innovation, internationalization, digitalization and sustainability in public relations (10 ECTS)

  • Current trends and competitiveness of public relations.
  • Transition and digital evolution of public relations (digital PR, social media)
  • Social intelligence: psychosociology and neuroscience, IoT & Artificial intelligence and big data.
  • International public relations and public diplomacy.
  • Communication of corporate social responsibility and business ethics.

Module 4. Institutional relations (10 ECTS)

  • Public diplomacy Public Affairs and Advocacy. Lobbying and Think Tanks.
  • Transparency: Law & Compliance.
  • Communication management in situations of vulnerability, risk and crisis.

Module 5. Master thesis (10 ECTS)

Module 6. Internship (10 ECTS)