|Length of program||1 year|
|Timetable||Monday to Thursday, from 6:00 pm to 9:00 pm.|
|Degree Director||Dr. Joan Cuenca|
Amb el suport de:
The main purpose of the Master's Degree in Public Relations Strategy and Management, which is done jointly with the integrated global communication and public relations agency HILL&KNOWLTON STRATEGIES, is to train students in leadership, management and innovation skills in research, critical thinking and strategic planning applied to any institutional, corporate or commercial field.
The Master's Degree in Strategy and Public Relations Management designed with HILL&KNOWLTON STRATEGIES presents public relations and communication as a discipline that serves a multitude of key audiences and in different scenarios. It offers the knowledge and the tools to be able to think in terms of strategy and to be able to make consultancy decisions regarding identity and the corporate image, in the proactive management of potential conflicts (issues management), in the communication of lobbying or social responsibility, in the design of an internal or digital PR communication program, in public affairs or in the specific production of a corporate or commercial event.
It is a Master’s degree that is inspired by the international trends of this discipline from an advanced orientation and in accordance with the most sought after professional needs. In this sense, the course is aligned with the guidelines proposed by the ECM-European Communication Monitor, the ECOPSI report (European Communication Professional Skills and Innovation Program), the Global Alliance, among other recognized institutions, and the expert support in professional skills and abilities of HILL&KNOWLTON STRATEGIES.