Master's degree in Strategy and Direction of Public Relations

The teaching sessions are given a 90% in Spanish and a 10% in English.

Presentation

The main purpose of the Master's Degree in Public Relations Strategy and Management, which is done jointly with the integrated global communication and public relations agency HILL&KNOWLTON STRATEGIES, is to train students in leadership, management and innovation skills in research, critical thinking and strategic planning applied to any institutional, corporate or commercial field.

The Master's Degree in Strategy and Public Relations Management designed with HILL&KNOWLTON STRATEGIES presents public relations and communication as a discipline that serves a multitude of key audiences and in different scenarios. It offers the knowledge and the tools to be able to think in terms of strategy and to be able to make consultancy decisions regarding identity and the corporate image, in the proactive management of potential conflicts (issues management), in the communication of lobbying or social responsibility, in the design of an internal or digital PR communication program, in public affairs or in the specific production of a corporate or commercial event.

It is a Master’s degree that is inspired by the international trends of this discipline from an advanced orientation and in accordance with the most sought after professional needs. In this sense, the course is aligned with the guidelines proposed by the ECM-European Communication Monitor, the ECOPSI report (European Communication Professional Skills and Innovation Program), the Global Alliance, among other recognized institutions, and the expert support in professional skills and abilities of HILL&KNOWLTON STRATEGIES.

Business orientation

• Taught by leading professionals and recognized experts in the sector.
• Close informative and practical collaboration with organizations, associations, companies and institutions.
• Internships in companies and institutions of the sector.
• The Master’s degree also promotes networking and full immersion in leading multinational companies in talent strategy and personnel selection, which facilitates knowledge of the sector and job placement.

A Master's degree specially designed for:

• Professionals in the communication sector who need to grow in their work environment, who want to retrain and acquire more current and advanced knowledge, who work in public relations and communication agencies and consultancies, in press offices and in advertising agencies with a public relations division in its service structure.
• Professionals of communication departments, institutional relations, internal communication, image and reputation, corporate sponsorship and CSR, public relations or protocol, both companies and NGOs, foundations, public institutions, think tanks, unions, political parties, citizen platforms, professional and / or sector associations and associations, consumer and user associations and other types of lobbies, etc.
• Graduates and postgraduate students specializing in advertising and public relations, communication, marketing, business administration and related fields, and especially for those who wish to study for an advanced orientation of the discipline.
• Academic and professional and university researchers who want to train and / or update their knowledge while acquiring research skills in the discipline of public relations and communication.

Excellent training

• The Master's Degree is taught by a nucleus of accredited, local and international accredited professors, and by active public relations and  communication professionals in organizations of diverse natures, who have an advanced perspective of the discipline, aligned with the new trends and competences, social and market demands.
• With the support of the Blanquerna Alumni  network.

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