Master's degree in Strategy and Direction of Public Relations

The teaching sessions are given
a 90% in Spanish and a 10% in English.

Amb el suport de:

The University Ramon Llull, in the top 125 in the world in Social Sciences and Management

The University Ramon Llull, in the top 100 of graduate employability, according to the Times Higher Education rankings

Presentation

The main purpose of the Master's Degree in Public Relations Strategy and Management, which is done jointly with the integrated global communication and public relations agency HILL&KNOWLTON STRATEGIES, is to train students in the strategy and innovation of public relations and corporate communication campaigns. 

The common thread of the program is strategic planning. Special emphasis is placed on research and measurement, that is, to reason public relations actions in terms of results.

The course offers the knowledge and the tools to be able to think in terms of strategy and to be able to make consultancy decisions regarding corporate identity, proposal and reputation, in the proactive management of potential conflicts (issues management), in crisis communication and lobbying, in the design of an internal communication, actions in the field of corporate social responsibility or digital PR, in public affairs or in the specific production of an event or corporate sponsorship.

It is a Master’s degree that is inspired by the international trends of this discipline from an advanced orientation and in accordance with the most sought after professional needs. In this sense, the course is aligned with the guidelines proposed by the ECM-European Communication Monitor, the ECOPSI report (European Communication Professional Skills and Innovation Program), the Global Alliance, among other recognized institutions, and the expert support in professional skills and abilities of HILL&KNOWLTON STRATEGIES. 

Business orientation

• Taught by leading professionals and recognized experts in the sector.
• Close informative and practical collaboration with organizations, associations, companies and institutions.
• Internships in companies and institutions of the sector.
• The Master’s degree also promotes networking and full immersion in leading multinational companies in talent strategy and personnel selection, which facilitates knowledge of the sector and job placement.

A Master's degree specially designed for:

• Professionals in the communication sector who need to grow in their work environment, who want to retrain and acquire more current and advanced knowledge, who work in public relations and communication agencies and consultancies, in press offices and in advertising agencies with a public relations division in its service structure.
• Professionals of communication departments, institutional relations, internal communication, image and reputation, corporate sponsorship and CSR, public relations or protocol, both companies and NGOs, foundations, public institutions, think tanks, unions, political parties, citizen platforms, professional and / or sector associations and associations, consumer and user associations and other types of lobbies, etc.
• Graduates and postgraduate students specializing in advertising and public relations, communication, marketing, business administration and related fields, and especially for those who wish to study for an advanced orientation of the discipline.
• Academic and professional and university researchers who want to train and / or update their knowledge while acquiring research skills in the discipline of public relations and communication.

Excellent training

• The Master's Degree is taught by a nucleus of accredited, local and international accredited professors, and by active public relations and  communication professionals in organizations of diverse natures, who have an advanced perspective of the discipline, aligned with the new trends and competences, social and market demands.
• With the support of the Blanquerna Alumni network.