|Length of program||1 year|
|Timetable||Monday to Thursday, from 6:00 pm to 9:00 pm.|
|Degree Director||Dr. Joan Cuenca|
Amb el suport de:
The main purpose of the Master's Degree in Public Relations Strategy and Management, which is done jointly with the integrated global communication and public relations agency HILL&KNOWLTON STRATEGIES, is to train students in the strategy and innovation of public relations and corporate communication campaigns.
The common thread of the program is strategic planning. Special emphasis is placed on research and measurement, that is, to reason public relations actions in terms of results.
The course offers the knowledge and the tools to be able to think in terms of strategy and to be able to make consultancy decisions regarding corporate identity, proposal and reputation, in the proactive management of potential conflicts (issues management), in crisis communication and lobbying, in the design of an internal communication, actions in the field of corporate social responsibility or digital PR, in public affairs or in the specific production of an event or corporate sponsorship.
It is a Master’s degree that is inspired by the international trends of this discipline from an advanced orientation and in accordance with the most sought after professional needs. In this sense, the course is aligned with the guidelines proposed by the ECM-European Communication Monitor, the ECOPSI report (European Communication Professional Skills and Innovation Program), the Global Alliance, among other recognized institutions, and the expert support in professional skills and abilities of HILL&KNOWLTON STRATEGIES.