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Prat Gaballí Award recognizes Blanquerna FCRI works

Prat Gaballí Award recognizes Blanquerna FCRI works

February 13, 2015

The jury of the 6th Prat Gaballí Award for the promotion of research, granted by the Association of Advertising and Public Relations of Catalonia, recognized the work of the student Silvia Sivera and teacher Victor Curto, from Blanquerna School of Communication and International Relations.

La Dr. Sivera received an award for her doctoral thesis: «Viral Marketing: Creative keys to viral advertising», defended at the School.

And the teacher of the Degree in Advertising, Public Relations and Marketing Dr. Victor Curto, coordinator of the Master in Entrepreneurship and City Branding, was awarded second place for his doctoral thesis: «Scenarios of institutional advertising. Definition, context, history and procedures of advertising of public administrations».

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