The event, at which the signing of the agreement between the two institutions took place, was attended by Mr. Alfonso Rodés Vila, President of Havas Group Spain, and Dr. Josep Maria Carbonell Abelló, Dean of the School. Also present were Ángeles Escobar, General Director of Arena Media Barcelona; Marta Coll, General Director of Havas Media Barcelona; and Dr. Míriam Díez Bosch, Vice Dean of Research, Postgraduate and International Relations of the School.

The Master's in Digital Transformation of Marketing and Communication course, which will start in January 2020, is aimed at all those who want to widen their knowledge and experience in order to specialize in the digital transformation of areas such as Strategic Planning and Consulting, Account Management and Customer Service, Management of digital media, and Marketing and Digital Communication in any field of management. And it will have a highly qualified faculty, made up of recognized professionals in active use of Havas Media Group agencies, as well as experts in the different disciplines and areas of the School’s training plan.