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Josep Antoni Rom takes office as the new rector of the URL

September 30, 2022

Josep Maria Garrell, the outgoing rector, bid farewell to more than 300 people with heartfelt thanks to all the people and institutions that have supported him during his 10-year term of office

The ceremony for the handover of the position of rector of the URL took place at noon this afternoon in the Cardinal Narcís Jubany Auditorium of the Blanquerna-URL School of Psychology, Education Sciences and Sport. During the ceremony, Josep Antoni Rom (who was already appointed last June by the URL Board of Trustees) was sworn in as the new rector of the URL and replaces Josep Maria Garrell, who held the position since 2012.

The event was attended by more than 300 people, including representatives of the university's governing bodies, former presidents J.J. Brugera and J. Martinez-Rovira, and former rectors M. Gassiot and E. Giménez-Salinas. There were also countless Catalan and Spanish rectors and former rectors in attendance, in addition to most of the former ministers of the Generalitat with responsibilities for universities and research, the secretary general of the Conference of Spanish University Rectors (CRUE), María Teresa Lozano, and the deputy vice-president of CRUE, José María Sanz; in addition to politicians, representatives of the main institutions and associations related to the URL, among other representatives of civil society.

The event was opened by the President of the Board of Trustees of the URL, Antoni Millet Abbad. Following this, Josep Antoni Rom's appointment as the new rector of the URL was officially read out by the secretary of the Board of Trustees of the URL, Salvador Pié.

The event was also attended by Esther Morales, Secretary General of the Department of Research and Universities of the Government of Catalonia, who, on behalf of the Minister Gemma Geis, thanked Rector Garrell for "the extraordinary work he has done" over the ten years of his mandate, and for consolidating the growth of the URL and strengthening relations with the entire university system: "To Rector Garrell I want to acknowledge the vocation of public service that he has shown throughout his mandate and his commitment to the URL but also to the entire Catalan system. Thank you very much for your impeccable, constructive approach, always proposing viable solutions and consensus. We want to explicitly acknowledge the contribution of Rector Garrell to Catalonia's university system".

Morales also thanked the new rector for his commitment to the URL and the university system and wished him every success. Morales underlined that Josep Rom, throughout his career, "has always worked for the benefit of the entire system, not just the URL, in a spirit of collaboration, in line with this university's best tradition". Morales highlighted that "now is the time to continue strengthening the University from this consensus collaboration in order to strengthen Ramon Llull University even further".

Lastly, President Millet closed the ceremony and highlighted the value of Rector Garrell's legacy. "We bid farewell to a rector with an intense, long-standing and profound knowledge of our university and, by extension, of the Catalan, Spanish and European university systems. The legacy left by Rector Garrell is wide-ranging and diverse. It is difficult to summarize in a speech of this kind, but it is necessary to refer to it briefly to understand that his time as rector marks a turning point".

His leadership, explained Millet, "has enabled the URL's voice to be heard with the same respect and interest that he has shown to the various interlocutors. He has made it a de facto valid interlocutor of the private non-profit universities that collaborate with the public university function. And he has also been able to perform this work outside the borders of the state where he has been a member of the board of the US for the last three and a half years.

The president then dedicated a few words to the new rector and highlighted his long-standing career at URL, where he has held important positions of responsibility in both management and academia: "The new rector starts his term of office with the same people who have been with him these last two years of the previous rectorate, with a few changes in the areas of responsibility and with a new addition to the Vice-Rectorate for Academic Organization and Quality. In other words, there is continuity and change at the same time. The governing bodies are strong and cohesive and have chosen him by unanimous decision. I am convinced that we will have a new rector who will know how to continue what has been done up to now and will know how to forge new paths for our university. And always true to the mandate of our founders, adapting to the new times. Josep Antoni Rom will continue to form a team with Anna Berga Timoneda, Jordi Teixidó i Closa and Carlo Maria Gallucci Calabrese; and will bring in Elisabet Golobardes Ribé as a new member of the team. This new Rector Team was approved on Wednesday September 27th by the URL Board of Trustees.

Biographical profile of Josep Antoni Rom

Born in Barcelona (1963). He holds a degree in Contemporary History from the UB (1987), a PhD in Advertising and Public Relations from the URL (2004) and is a full professor at the URL. In 1994 he joined Blanquerna-URL, where he was co-founder of the Blanquerna-URL School of Communication and International Relations (FCRI), vice-dean of Technology and Equipment (1998-2016) and director of the Degree in Advertising, Public Relations and Marketing (2016-2020). He has published books and scientific articles on advertising, marketing, creativity and design. He is a member of several scientific committees of journals and congresses, and is the principal researcher of the Research Group on Strategy and Creativity in Advertising and Public Relations (GRECPRP). In 2020 he was appointed vice-rector for research and innovation at URL.

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