November 29, 2025
Insight into the marketing of Wallapop by alumni Alèxia Vila
February 29, 2024
On February 20, alumna Alèxia Vila (Journalism and Corporate Communication, 2020; Advertising, PR and Marketing, 2022) visited the Marketing Fundamentals class of professors Alba Ramírez and Josep Maria Picola.
Under the title "5 keys to understanding Wallapop's brand strategy", in a very entertaining and practical way, Alexia reviewed the dizzying evolution and consolidation of the company since its launch, in Barcelona, just ten years ago, in 2013.
Read the entire article in the blog of the Bachelor's Degree in Advertising, Public Relations and Marketing.
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