Insight into the marketing of Wallapop by alumni Alèxia Vila

Under the title "5 keys to understanding Wallapop's brand strategy", in a very entertaining and practical way, Alexia reviewed the dizzying evolution and consolidation of the company since its launch, in Barcelona, just ten years ago, in 2013.

Read the entire article in the blog of the Bachelor's Degree in Advertising, Public Relations and Marketing.