In this talk, Rosicart's talk focused on explaining to the students the reality of Metaverse and some of its real and future applications in the world of communication and branding.

Rosicart —the author of the recently published "Business models for the metaverse: discover the main business models for the metaverse and how to apply them" (of which he gave a copy to the library of the School of Communication and International Relations)— also made reference to the ethical and moral aspects surrounding technologies linked to artificial intelligence, leading to a lively and enriching debate in a classroom full of students who were able to take advantage of some of the topics covered in their assignments and projects.