|Length of program||1 year|
|Timetable||Monday to Thursday, from 6:00 pm to 9:00 pm.|
|Degree Director||Dr. Joan Cuenca|
With the support of:
The main aim of the Master’s degree in Public Relations Strategy and Management is to provide students with administrative and management skills and to develop their capacity to innovate, research, and employ critical thinking and strategic planning within institutional, corporate or commercial contexts. While a key element of the program is creativity, the Master’s also focuses very particularly on measuring the results of public relations activities.
The Master’s in Public Relations Strategy and Management treats public relations as a discipline that caters for a range of key audiences in a wide variety of different contexts. It provides the knowledge and tools needed to be able to think in terms of strategy and to take decisions relating to the following areas: advice on corporate identity and image; proactive management of potential conflicts (so-called issues management); lobbying and social responsibility; the design of internal communication and digital PR programs; and lastly, public affairs and the organization of corporate or commercial events.
The Master’s draws its inspiration from international trends and complies with the highest academic standards and the most demanding professional needs. Moreover, it follows the guidelines set by a number of recognized institutions, including the European Communication Monitor (ECM), the European Communication Professional Skills and Innovation Programme report (ECOPSI) and the Global Alliance.