During the talk, the guest explained the origins of Vizz, the agency that represents content creators such as El Rubius, WillyRex, Vegeta 777 and Paula Gonu, and its main lines of business. Today, the Vizz talent network has more than 450 million followers on social media, an asset that has enabled them to work with the world's most reputable brands and partners. The Dux and Splendid projects gave rise to discussions on new trends in content creation, distribution and monetization and the role of new media and platforms.