Specifically, students and the association have created the ads written by the winners of (Re)imagina't awards, aimed at high school students and given by the Observatori de les Dones en els Mitjans de Comunicació.

These awards were presented on 26 April and the ceremony was attended by the Deputy Dean of Business and Innovation of the School, Carme Basté, director of InfoK and alumna, Laia Servera, adviser of the Barcelona Provincial Council for Equality and Citizenship, Sílvia Casola, the president of the Institut Català de les Dones, Teresa Pitarch, and the president of the Observatory, Pilar Diaz.

The prizes of (Re)imagina't aim to help develop the critical spirit of young people in relation to stereotyped gender roles present in advertising.