This could be seen when the Auditorium of Blanquerna was filled to the rafters to premiere the documentary «El lado mágico de la fuerza» (The Magic Side of the Force), created by Publicitarios Implicados. The piece explains the life of Toni 'Anty' Garcia, ex-footballer and coach of amateur football at Barça who was diagnosed with ALS a year ago.

The event was attended by over a hundred people, including Jordi Monés, director of the Area de Ciències de l'Esport del F.C. Barcelona, Ignasi Taló, manager of the Escola Esportiva Brafa, Toni Garcia (right), star of the documentary, the ex-footballer and former football coach Carles Rexach and the creative director of Publicitarios Implicados, Professor Richard Wakefield (left).