The Vice-Dean Josep Rom inaugurated the diploma, directed by Dr. Judith Mata and Llum Delàs. In this first edition, eight social entities are involved: Roble Foundation, Esperanza Foundation, Tallers Foundation, Assis Center, Marianao Foundation, Foundation Estel Tapia, Comtal Foundation and Project Sostre.

All of them have sponsorship from companies such as Unilever, Uriach, Planet, Serunion, Cuatrecasas, Dinámica and Obra Social La Caixa.

The course is conceived in the format of a laboratory, a lab, permitting better integration between theory and practice while working as a team, with role plays and simulations, with work groups with experts, an exchange of views, etc. The result will be the development of best practices in marketing and communication from the participating institutions, to meet the challenges faced in the search for sustainability.