The 6 courses, ranging from storytelling to advergaming, humor or creative innovation, will be taught from June 26 to July 27 in the facilities of Blanquerna FCRI.
The courses are directed by prestigious professionals and are aimed at final-year degree students, recent graduates and active creatives, both copywriters and art directors, who wish to expand their knowledge and put into practice advertising creativity. The format is 30 hours for 5 weeks, in two weekly sessions of 3h each.
Intensive July courses
Advergaming. Your next campaign will be a video game. Coordinator: Raül Cruz. Professors: Raül Cruz, Tomás Ferrándiz and Sven Liebich.
Advertising and humor. Humor as a creative resource. Coordinator: Fidel del Castillo. Professors: Fidel del Castillo and Joan Tharrats. Guest: Paco Mir.
Emotional Technology. Create ideas from data. Coordinator: Ximo Villalba. Teachers: Ximo Villalba, Pau García and Xavi Tribó.
Narrative for Creatives. Call it storytelling. Coordinator: Ángel Sánchez. Teachers: Ángel Sánchez, Eduard Farran. Collaborators: David Cirici and Albert Solé.
Actions of Creative Innovation. Branding experiences connecting. Coordinator: Tomás Ferrándiz. Teachers: Tomás Ferrándiz, Ferrán Fabregás and David Bardos.
Psychological Traps. Neuroscience for creatives. Coordinator and teacher: Joan Tharrats.
