Meeting in Amsterdam of the project «IVCF City Marketing in Europe»

The Dean of the School, Dr. Josep Maria Carbonell and the director of the degree in Global Communication Management, Dr. Enric Ordeix, participated in a new meeting of the IVCF City Marketing in Europe program in Amsterdam.

It consists of an international study of marketing of cities in which Blanquerna has been participating since 2014. The aim is to compare the brands of the cities of Amsterdam, Paris and Barcelona through two themes: the influence of their airports and the transformation of its neighborhoods.

The organizing team is part of the HVA-University of Amsterdam, who leads the project, and the École Superieure de Gestion et Commmerce International in Paris, with the support of the three city councils and the respective airports.