Introduction to International Relations and Global Communication Management (for pre-university students / bachelor students)

Durada 40 hours. Week 1 (6 - 10 July) and Week 2 (13 - 17 July) 2020
Horari 10:00 to 14:00
CoordinacióJoan Bosch
Preu 300€
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PRESENTATION

This course has the aim to introduce young students into the academic and professional field of International Relations and Global Communication Management. The course will go through an intensive overview of the basic concepts and ideas of international politics, economics and law to understand the current international system; the main topics of the current international agenda (security, development, climate change, migration, SDGs, etc.); the application of these concepts to communication management, corporate governance, public relations, and global NGOs, public institutions and organizations reputation and legitimacy management. It is a perfect landing programme for International Relations degree and Global Communication Management Degree.

LEARNING POINTS

  • How to approach the analysis of the complex international system
  • How to combine the knowledge from politics, economics and law to improve your practical understanding of current international events
  • How public (governmental) and private (NGOs) institutions work in the field of International Relations
  • The basics of the global communication
  • Global branding and Communication management

CONTENTS

Week 1: from 6 to 10 July (you can attend to Week 1 +  Week 2 programme, or just one of them)

The first week will be focus on the introduction to these topics:

  1. International Relations studies
  2. International Political, Economic and Legal Structure
  3. Conflict analysis
  4. Climate change
  5. Terrorism
  6. Migration
  7. Professional careers in International Relations

Week 2: from 6 to 10 July (you can attend to Week 1 +  Week 2 programme, or just one of them)

The second week will be focus on the introduction to these topics:

  1. Social Science and Communication
  2. Trends in Global Communication
  3. Reputation and brand management
  4. Sustainability and Corporate Social Responsibility

PRICE

Week 1: 300 euros
Week 2: 300 euros
Week 1+2: 600 euros

PROFESSORS AND CONTRIBUTORS