«What is the latest in Global Marketing?», by Bonin Bough

Bonin Bough (Bon·in B·ow), one of the foremost-awarded marketing executives in the world, the host of CNBC’s Cleveland Hustles, and the author of Txt Me (646) 759-1837, just visited our School to give a masterclass addressed to our Global Communication Management and Advertising, Public Relations and Marketing students.

As one of the youngest-c-suite executives at a Fortune 50 Company, Bough  has worked for billion-dollar CPG brands including Mondelez and PepsiCo before starting Bonin Ventures - a growth accelerator that helps businesses of all shapes and sizes achieve revenue growth faster than they ever believed possible.

During his presentation, «What is the latest in Global Marketing?», he explained how he left a c-suite job working for billion-dollar CPG brands to start a growth accelerator. Why? Because he wanted to help businesses, of all shapes and sizes, achieve more than they could ever have imagined possible.

The core of his presentation was aimed to show how growth is the only thing that matters in business in the 21st Century. Whether you are an employee at a start-up, or working for a global brand, Bonin showed how to tried-and-tested models allow you to shift the time-frame for any company’s growth trajectory.

He has been responsible for some of the most successful organization transformations, and the rapid growth of some of the world's most-loved billion-dollar brands including Oreo, Cadbury's, Pepsi, Gatorade and Frito-Lay. Most recently, as the Chief Growth Officer of SheaMoisture, he helped the business grow by almost 50% in 12 months, which led to the company being acquired by Unilever for close to $1 billion dollars.