FECHAS: 27/04 – 08/05
TEMARIO:
- Unit 1: Data Collection Tools
1.1. Introduction to Omnichannel Strategy (1.5h)
Learn how to take the key strategical decisions on how and why to use channels and tools for your journey
1.2. CRM Backbone (1.5h)
Understand CRM systems, their functions, data types (e.g., single ID), and key providers for pharma. Use cases and demo use.
- Unit 2: Content Dissemination Tools
2.1 Marketing Tools: Mass Mail, Media, Content Creation (1.5h)
Review mass mailing tools, best practices, and their role in omnichannel strategies, learn about social media tools for HCP engagement and understand content optimization tools for creating and managing content across channels, ensuring consistency and compliance.
2.2 Rep Tools: RTE, Mail, Videoconferencing Tools, CRM, Whatsapp, LinkedIn (1.5h)
Explore tools for HCP communication, focusing on integration in omnichannel strategies. Comparison of advantages and disadvantages of each tool and managing content across channels, ensuring consistency and compliance.
- Unit 3: Data Anaysis Tools
3.1. Analytics Tools (1h)
Use analytics tools to measure communication effectiveness and optimize strategies.
3.2. Dashboards (30’)
Visualize metrics, track performance, and align with omnichannel strategies.
- Unit 4: AI Analytics &NBA
4.1. AI Analytics & Marketing Mix Modeling (MMM) (1.5h)
Learn about AI & Marketing Mix Modeling with real life projects.
4.2. Next Best Actions (NBA) (1,5h)
Explore NBA and how they shape the next steps and decision making during a strategic marketing campaign.
- Unit 5: Strategies & roles
5.1. Globalization + Governance (45’)
Integrate tools globally, focusing on SLAs, economies of scale, and benchmarking.
5.2. Roles + Responsibilities (45’)
Define roles to ensure effective communication and stakeholder engagement
