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Promotion and advertising channels on mobile devices

Promotion and advertising channels on mobile devices

Enrolment open

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Professionals

Catalan

In-person

June 15-18, June 22 and 25, July 1-2, and July 6-9, from 6 p.m. to 9 p.m.

July 13, from 5 p.m. to 9 p.m.

40 hours

School of Communication and International Relations

Blanquerna-URL - Plaça Joan Coromines. 08001 Barcelona

Free

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Priority training for employees or self-employed workers.
100% subsidized training.

This course is intended primarily for active workers, whether employed by a company or self-employed. Employees working for public administrations are excluded, with the exception of public administration staff who can certify that the organization they work for is not included within the scope of the Public Administration Training agreements and that they contribute to Social Security for vocational training for employment.

Unemployed individuals registered with the Public Employment Service of Catalonia (SOC) may also participate.

Requirements

Applicants must meet at least one of the following requirements:

Level 1 Professional Certificate
Basic Vocational Training qualification, FP Básica
Compulsory Secondary Education diploma, ESO, or equivalent
Technical qualification, Intermediate-Level Vocational Training, or equivalent
Level 2 Professional Certificate
Successful completion of the entrance exam for intermediate-level vocational training programs
Successful completion of any official university entrance exam

Professional experience: not required.

If applicants do not meet the minimum academic level or professional experience requirements, they may demonstrate sufficient knowledge and skills to successfully participate in the course.

Main content and methodology

Module 1: Marketing Planning. 15 hours
Objective: Explain the importance of conducting prior research, analysis, and preparation before selecting channels and implementing online and mobile tactics.
Module 2: Mobile-Specific Marketing. 15 hours
Objective: Identify the advantages and potential of defining and deploying a mobile-focused digital marketing strategy.
Module 3: Relationship Between the Mobile Plan and the General Marketing Plan. 10 hours
Objective: Ensure consistency throughout the implementation of our marketing and sales plan.

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