BUS84 CREATIVITY SKILLSHIFT: Training in Creative Communication of Sustainability and Positive Impact

Advertising and communication professionals, freelancers or students in the creative field, and professionals in transition who want to redirect their careers toward sustainability and positive impact communication.

• Analyze the role of creativity and communication in building sustainability narratives and brand purpose.
• Apply creative methodologies to transform sustainability concepts into relevant narratives and communication campaigns.
• Design a creative communication proposal aimed at generating a positive social and environmental impact.

You will learn to transform brands' social and environmental commitment into creative ideas and ecosocial projects that shift culture and generate real positive change. Because creativity, when approached with awareness and rigor, doesn’t just sell: it transforms.

Contents

• Brand Purpose

  How purpose is built, activated, and translated. From storytelling to storydoing.

• “Woke” creativity and responsible narratives

  Representation, diversity, inclusion, and cultural responsibility in communication.

• Creative Communication of Triple Sustainability

  How to communicate sustainability, the circular economy, and regeneration with rigor and creativity.

• Creativity for Change

  Communication for social and environmental causes. Working with NGOs and social projects.

• Storydoing and positive impact projects

  Ideation and development of creative projects with real impact and strategic partnerships.

• Creativity and innovation

  Creativity applied to the development of new products and services aligned with social and environmental challenges.

Methodology

• BUS84 is based on Skillshift's proprietary methodology, designed to drive real transformation. Each training block combines three complementary layers:
• Context: Acquisition of judgment and critical thinking. Theoretical-practical sessions led by expert professionals and analysis of real-world cases.
• Experience: Debate, reflection, and dialogue with brands, agencies, institutions, and social organizations. Includes networking spaces and the exchange of perspectives.
• Action: Practical application through real briefs. Development of strategic and creative proposals aimed at generating a tangible positive impact.