BUS84 CREATIVITY SKILLSHIFT: Training in Creative Communication of Sustainability and Positive Impact

Advertising and communication professionals, freelancers or students in the creative field, and professionals in transition who want to redirect their careers toward sustainability and positive impact communication.

• Analyze the role of creativity and communication in building sustainability narratives and brand purpose.
• Apply creative methodologies to transform sustainability concepts into relevant narratives and communication campaigns.
• Design a creative communication proposal aimed at generating a positive social and environmental impact.

You will learn to transform brands' social and environmental commitment into creative ideas and ecosocial projects that shift culture and generate real positive change. Because creativity, when approached with awareness and rigor, doesn’t just sell: it transforms.

Contents

• Brand Purpose

How purpose is built, activated, and translated. From storytelling to storydoing.

• “Woke” creativity and responsible narratives

Representation, diversity, inclusion, and cultural responsibility in communication.

• Creative Communication of Triple Sustainability

How to communicate sustainability, the circular economy, and regeneration with rigor and creativity.

• Creativity for Change

Communication for social and environmental causes. Working with NGOs and social projects.

• Storydoing and positive impact projects

Ideation and development of creative projects with real impact and strategic partnerships.

• Creativity and innovation

Creativity applied to the development of new products and services aligned with social and environmental challenges.