Young people born in 2009, 2010, and 2011 (11th, 10th, and 9th grade, or equivalent) who want a first taste of university life.

• Discover and boost your creativity applied to communication.
• Understand how original ideas are generated for advertising campaigns.
• Learn to transform an idea into an attractive and effective proposal.

Bring out the best creative in you. How important is creativity in advertising and in your daily work? Learn to develop the creative tools that play a crucial role in the world of communication. Make your ideas stand out and turn an overlooked campaign into an effective, brilliant one.

Contents

• What creativity is and why it is key in advertising and communication
• Techniques for generating ideas (brainstorming, association, etc.)
• How to turn an idea into a campaign
• Elements of a successful creative campaign
• Real examples of innovative advertising

Methodology

Hands-on workshop.