"Branded content", where journalism and advertising meet

This Friday, October 6, at 3 p.m., in room 305, Jordi Caballé May, author of the book Una paraula val més que mil imatges (A Book is Worth More than a Thousand Pictures). Copywriting to persuade audiences (Editorial UOC), will offer a master class open to everyone on branded content, a content marketing technique that puts the best secrets of journalism and advertising at the service of institutions or brands.