The session will start at 5:30 pm with the presentation of Dr. Enric Ordeix, director of the Degree. Right away, we’ll explore the world of “Project Management and Consultancy” with the independent consultant, Betsy Reed.
At 6:10 pm, Svetlana Stavreva, IBM Communications Manager, will explain what business intelligence and business development mean.
At 6:30 pm, the Head of International Communications in FCB, Sandra Hors (Journalism, 9th class), will share her views on Global corporate communication and media relations.
At 6.50 pm, Judit Calzada, International Marketing director at Germaine de Capuccini, and also Alumna of the School (Journalism, 17th class) will address the subject of International Marketing.
Finally, at 7:10 pm, professor Bart de Vries, ex-president of IPRA and consultant, will explain the career opportunities around the sector of public relations and public affairs.