To train students to manage any organisation associated with the sports and leisure sector.
To promote practical, experiential training in real settings and experiential reflection on the involvement of professionals in sports and leisure management.
To develop an entrepreneurial spirit in students in order to foster innovation in sports and leisure organisations.
To consolidate a vision of sports and leisure management as the ideal tool to foster social change, with a major transformative potential in society and as a generator of wealth and wellbeing.
Students must be able to identify conceptual and procedural elements in order to understand the social, economic and cultural characteristics of the different proposals for managing leisure and the sports sector.
Students must be able to understand the structure of the sports system and the basic legal framework.
Students must be able to recognise the basic features of business management and to determine the strategic and structural objectives of a sports organisation.
Students must be able to join any functional area within a sports organisation and perform the managerial jobs required.
Students must be able to manage projects by identifying opportunities and needs in the sports market.
Students must be able to develop a business plan based on a business idea.
Students must be able to identify and use the appropriate IT tools for sports management.