University master degree in Advertising Strategy and Creativity

For the professional track, the thesis requires students to formulate an innovative project related to professional work in the field studied in the course. As a guide, the project must include at least the following sections:

• Presentation of the specific topic chosen and justification of its importance, originality and professional relevance; analysis of the environment and opportunities.
• Objectives.
• Application of the methodology to a closely defined professional field or analyze the project's strengths and weaknesses.
• Structure and content of the project to be carried out, definition of the main concepts and arguments.
• Bibliography, filmography or documentation required for the project.

For the research track, as a guide, the thesis must include at least the following sections:

• Presentation of the specific topic chosen and justification of its importance, originality and academic relevance.
• State of the issue.
• Research problem objectives and/or hypotheses.
• Method, specifying the subject of study and research techniques.
• Results.
• Conclusions.
• Bibliography, documentation and materials needed for research.

In the final master degree thesis the theoretical and practical foundations studied in project design are applied to methodological analysis and the use of instruments and techniques within the framework of the knowledge society.

The thesis is followed up by means of regular tutorials with the professor supervising it, including final approval of bibliographic research and data collection, discussing the project with the supervisor and writing the text itself.

The thesis will be publicly defended before a panel made up of three professors from the master degree program. The final (numerical) assessment of the thesis is recorded as a single result, based on the oral exam (30%), the evaluation of projects, reviews and reports (60%) and an assessment of attitudes and learning procedures (10%).

Check the procedure for submitting the master's degree thesis here.

Students can pre-enroll online (by accessing Pre-enrollment | Blanquerna or the pre-enrollment option for each course). You can also pre-enroll in person at the School. During the process, the candidate must submit the required documentation:

• ID card, passport or NIE residence card
• Resume

There is no charge for this procedure. When the pre-enrollment process has been completed, you will obtain a receipt with pre-enrollment details and a pre-enrollment code (CIB).​

When pre-enrollment has been completed, the candidate will be offered a date for an interview with the director and/or coordinator of the master degree, who will assess their suitability and resolve any doubts they may have about the course for which they are enrolling. For the selection of candidates the following will be taken into account:

• Academic record.
• Personal interview.
• Professional experience.

Once the assessment is complete, the student will be informed of the result of the interview and how to enroll, if admitted. Once admission has been confirmed, the candidate will have to pay €100 as a reservation fee, using the same application via which pre-enrollment was processed. This amount will be considered a reservation fee and will be deducted from the total price of enrollment when it is formalized. Payment is by credit or debit card using a secure, confidential process. The amount paid as a reservation fee will not be refunded under any circumstances, unless the course is canceled.

Students who are admitted can choose between two options, depending on whether or not they already qualify for university admission:

1. Conditional enrollment: This option is available to students who have not yet obtained a bachelor degree and who want to study a master degree at the same time. For conditional enrollment, students need to be enrolled for the pending credits in their bachelor degree. This is subject to a maximum of 9 credits and the bachelor degree thesis. The master degree thesis cannot be graded, and the master degree cannot, therefore, be awarded, until the student has completed the bachelor degree. The student must sign a document accepting the terms of conditional enrollment.
2. Definitive enrollment
   Enrollment is definitive if the student already meets the requirements for admission.

Enrollment is the final step in the procedure to access the master degree. Students will be informed individually of the enrollment date. When enrollment is complete, and the corresponding fee has been paid, the student will have secured a place. Course fees are paid in installments without any interest. When students enrol, they will have two business days to pay 50% of the total cost of the credits for which they have enrolled, by bank transfer or using a barcode at the bank; the remaining 50% is split into nine monthly installments, from October to June, payable by direct debit using the bank account indicated at the time of enrollment.
School alumni are given a 15% discount on the enrollment fee (non-cumulative discount). This discount will only apply to students who enroll full-time for all the credits required in the course. Prices are updated each academic year. Once enrollment is complete, the amount paid will not be refunded under any circumstances.​

• Instructions for sending the signed SEPA Document to Blanquerna.

Students must bring the following documentation with them when they enroll:

• Certified photocopy of the qualification that gives them access to the course or documentary proof that the relevant document has been requested.
• Original official academic certificate or certified copy of the bachelor degree transcript.
• Current account number for direct debit (if payment is to be by installments).

When a student enrolls, a contract for the provision of teaching services is formalized between the student and the Blanquerna Foundation, which is legally binding from the time of payment. Payment includes the corresponding insurance and, for students under the age of twenty-eight, compulsory academic insurance. If a student declines to take up a place, he/she will lose in full any amount he/she has paid.
The student accepts the rules for the use of computer services established by the Blanquerna Foundation. The student's personal data will be included in an automated file under the responsibility of the Blanquerna Foundation, so that this contract can be formalized and fulfilled. Students should note that their data may also be used to inform them about the future activities of the Foundation, or for the institution to send them publications. In accordance with the provisions of Organic Law 15/1999 on the protection of personal data, students have the right to access their data to update, rectify or cancel them, or object to their use, by sending a letter, indicating which right they want to exercise.

This section is a summary of the general conditions for enrollment. It is only for guidance and therefore has no contractual value. In the event of any discrepancy, the provisions of the general conditions for enrollment specified in the receipt generated at the time of enrollment will prevail; this receipt formalizes the contract between the student and the Blanquerna Foundation; students can consult it on the intranet whenever they wish.

The School reserves the right to ask candidates with qualifications obtained outside the EHEA for a letter from their university, embassy or consulate to certify that their studies enable them to pursue a master degree or graduate studies. Students are responsible for having all the official documentation necessary for their stay in Spain while studying at the School. Applicants can ask for a pre-acceptance document attached to the pre-enrollment receipt to initiate applications for visas or scholarships or carry out any other administrative procedure. Under no circumstances does this document guarantee a place if all the access and admission requirements are not met. Once applicants have been accepted and enrollment is complete, they can request a letter of admission from the Academic Secretary, if required, by paying the corresponding fee.

• Final report 2013
• Verified report 2013
• AQU evaluation master degree in Advertising Strategy and Creativity
• Notification of verification master degree in Advertising Strategy and Creativity
• Notifications of accreditation master degree in Advertising Strategy and Creativity
• Evaluation of the application for the master degree in Advertising Strategy and Creativity

Degree follow-up reports

• Master degree in Advertising Strategy and Creativity follow-up report 2009-2010
• Master degree in Advertising Strategy and Creativity follow-up report 2010-2011
• Master Degree in Advertising Strategy and Creativity follow-up report 2011-2012
• Master Degree in Advertising Strategy and Creativity follow-up report 2012-2013

Center follow-up report

• 2013-2014 Follow-up report
• Center follow-up report 2014-2015
• Center follow-up report 2015-2016
• Center follow-up report 2016-2017
• Center follow-up report 2017-2018
• Center follow-up report 2018-2019
• Center follow-up report 2019-2020
• Center follow-up report 2020-2021

• Proposed modification

• Satisfaction indicators (students) for the 2020-2021 academic year
• Degree indicator table
• EUC indicators (employment rate, satisfaction, access, results)
• Official master degree employment rate studies 2017
• Official master degree employment rate studies 2018
• Official master degree employment rate studies 2019

Student surveys

• Survey of student satisfaction with online education
• Report result of the student form on online academic activity and COVID-19
• Blanquerna School of Communication and International Relations bachelor's and master's degrees student participation and satisfaction
• Survey of student satisfaction with School services 2019
• AQU preliminary report on graduate satisfaction 2019
• 2015 first-year student URL satisfaction
• 2015 fourth-year student URL satisfaction

Faculty surveys (research and teaching staff)

• Teaching and research staff satisfaction survey results tables 2019
• Teaching and research staff qualifications satisfaction survey results tables 2019
• Teaching and research staff survey participation results 2019
• Teaching and research staff satisfaction 2015
• Teaching and research staff satisfaction 2013

Administrative and service staff surveys

• Service staff survey (comparison of URL and Blanquerna results) 2015
• Administrative and service staff satisfaction survey summary tables 2019
• Administrative and service staff satisfaction 2015
• Administrative and service staff satisfaction 2013

Evidence relating to employer satisfaction

• 2019–2020 FCRIB Report on internship employer satisfaction
• 2017–2018 FCRIB Report on internship employer satisfaction

Job bank and careers

• Bachelor degree employment rate studies 2019
• Official master degree employment rate studies 2019
• Bachelor degree employment rate studies 2018
• Official master degree employment rate studies 2018
• Official master degree employment rate studies 2017
• Bachelor degree employment rate studies 2017
• 2014-2018 Occupational integration studies

URL Student mobility

• URL Erasmus Final Report

• Center self-report 2016/2017
• Center self-report 2018/2019
• Center self-report 2020/2021
• External assessment report 2017
• External assessment report 2019
• External assessment report 2021
• Advertising Strategy and Creativity accreditation