Summer school

What is Global Communication Management?

Degree DirectorEnric Ordeix
CoordinationEnric Ordeix
Price 625€
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PRESENTATION

This introductory course summarizes the content of the Degree in Global Communication Management offered at our FCRI-Blanquerna, representing an excellent landing program for the students enrolling in it. Through a variety of workshops and cases, the participants will discover the key subjects of Corporate Communications and Public Relations, Business and Marketing, New Technologies, Humanities and Social Sciences.

MAIN OBJECTIVES

  • To understand the communication model in a globalized scenario
  • To embrace the new market conditions and deliver the appropriate solutions
  • To create professionals with the right mindset for this evolving sector

WHAT YOU WILL LEARN

  • The basics of the global communication
  • The frame and the approach for this new paradigma.
  • The different disciplines involved in the broad field.

CONTENTS

Este Programa aborda, entre otros, los siguientes temas:

Module 1: Humanities, Social Sciences and Communication

  • “It’s impossible not to communicate”
  • Ethics as a scapegoat
  • Privacy matters

Module 2: Trends in Global Communication Media around the world

  • Global flow of information and entertainment
  • Social Networks and new forms of communication

Module 3: Influence and reputation

  • Digital content architecture
  • Reputation and brand management
  • Corporate Social Responsibility

Module 4: Cases in Strategic Global Communication

  • Crisis Communication
  • Intercultural campaigns (failures and success)

PROFESSORS AND CONTRIBUTORS:

-  Dr. Miguel Franquet Santos Silva, PhD, Coordinator Global Communication Management Degree, Blanquerna School of Communication and International Relations-URL

-  Dr. Antoni Castells Talens, PhD, Coordinator Global Communication Management Degree, Blanquerna School of Communication and International Relations-URL

-  Dr. Enric Ordeix, Director Global Communication Management Degree and President Global Communication Institute, Blanquerna School of Communication and International Relations-URL

-  Bart de Vries, IPRA President; Consultant and lecturer. The Netherlands.