GRECPRP: Research group in advertising strategy and creativity


Research projects

Consumidor, vehicle elèctric i sostenibilitat. Les estratègies de comunicació d’empreses, marques i administracions (Consumer, electric vehicle and sustainability. The communication strategies of companies, brands and public administrations). In collaboration with The Sustainable Technologies Group, Open University (United Kingdom), lead by professors Stephen Potter and Terry O'Sullivan.

“Managing reputational risk in an economic downturn: The case of Banco Santander“.

Observatori Reputació i Sistema Financer Espanyol (Observatory Reputation and Spanish Financial System).