GRECP: Research group in advertising strategy and creativity


Research team

Josep Rom, PhD. Principal investigator.

  • creativity and innovation
  • smart cities
  • strategic planning on advertisement

Eva Santana, PhD

  • strategy, creativity and media
  • branded content and branded entertainment
  • stereotypes and sexism on advertisement and PR

Jordi Botey, PhD

  • advertising and public relations
  • electric transport and sustainability
  • media audiences and strategies
  • hbbtv and advertising


Cristina Martorell, PhD

  • brand communities
  • social media 
  • branded content


Nina Suriñach. PhD candidate
  • strategy on advertisement
  • smart cities and citizen participation
  • social and sustainable communication 


Enric Ordeix, PhD

Victor Curto, PhD